Cars will predict accidents BEFORE they happen: Volvo system plots ‘escape routes’ to avoid crashes
- Volvo claims its next-generation cars will be equipped with computers that have a 360-degree view of surroundings
- If an accident is likely, the car can find an alternative route, brake or steer
- The technology also plans movements up to five seconds in advance
- Volvo said it hopes to eliminate all road fatalities in its cars by 2020
- Tesla today announced its lastest sedan will have a safety feature that will move car over a lane when the driver uses turn signal
According to Wired , Volvo wants to stop anyone from getting seriously injured or killed in its new cars by 2020, but advanced air bags and blind-spot warning systems can only go so far. It needs cars that can detect, predict, and avoid trouble, all on their own.
The automaker is openly moving toward self-driving cars, and now it’s announced a new feature that will help it get there. In a few years, its cars will be equipped with computers that have a 360-degree view of their surroundings, constantly scanning and evaluating what’s going on, and how to react if there’s trouble.
The “centralized Sensor Fusion framework” links on board cameras, radar, lidar, GPS and more. It was developed by the Non-Hit Car and Truck Project, a four-year partnership between Volvo Cars, Volvo Trucks (they’re totally separate companies, the passenger car shop is owned by China’s Geely), and a few technology suppliers and universities. The goal was to reduce accident risks for passenger cars and commercial vehicles.
Dailymail also reported that Air bags, mirrors and sensors can only do so much to prevent deaths as a result of a dangerous driving.
Now Volvo has developed a technology that, it claims, could eliminate road fatalities in its cars by 2020.
The Swedish group claims that by the end of the decade, its next-generation cars will be equipped with computers that have a 360-degree view of their surroundings.
CENTRALIZED SENSOR LETS YOU CHECK YOUR TYRE PRESSURE REMOTELY
Fobo Tire uses four sensors to monitor the pressure of each Tyre sending information to any Android or iOS device using Bluetooth
Tyre pressures can now be checked remotely with a simple monitor which sends alerts and updates directly to your mobile.
Fobo Tire uses four sensors to monitor the pressure of each tyre, sending information to any Android or iOS device using Bluetooth 4.0.
The Malaysia-based team behind Fobo Tire say drivers can fit the sensors in less than five minutes by screwing them on top of each Tyre valve.
This enables readings to travel via Bluetooth to both smartphones and the in-car unit.
The gadget can then monitor up to 20 cars simultaneously and share readings with friends and family – a useful feature if one car has more than one driver.
The entire set is also locked to a specific cloud account so any stolen pieces of equipment cannot be reused.
The gadget was put on crowd funding website Indiegogo on September 1 but it has already surpassed it’s target of £17,500 ($28,100).
One Fobo Tire set comes with four tyre sensors, one in-car unit and a free Fore tyre app to be downloaded from the Apple App Store or Google Play Store.
The kit costs £91($146) and will be ready for shipping in November.
The system, which is still at least five years from hitting showrooms, can detect potential accidents before they occur, even if they’re outside the driver’s line of sight. If an accident is imminent, the car can determine an “escape route” and auto-brake and even steer the car to avoid the accident. It’s the high-tech equivalent of Sylvester Stallone in that horrible movie Escape Plan: Always looking for a way out of trouble.
The technology can identify different types of road users like pedestrians, cyclists, and vehicles—an important ability because they all act differently, at varied speeds, in different parts of the road. Scenarios are anticipated up to five seconds in advance, with alerts sent to the driver. If he doesn’t respond in time, the car takes action on its own.
According to Jordan Golson at Wired, the technology is similar to that used in Volvo Trucks, but this system is only used to alert the driver rather than carry out severe avoidance manoeuvres.
The automated accident-avoiding tech is “imperative for the development of self-driving cars, which will be able to automatically steer and brake to avoid collision with any object in any situation,” says Anders Almevad, project manager for the Non-Hit Car Project. “Our primary objective is to focus on different types of accident scenarios.”The technology pictured was developed by Volvo’s four-year Non-Hit Car and Truck Project, which will be drawing to a close in December
For Volvo Trucks, the technology is similar, but the application is different. Driver visibility in big rigs is more limited—and more important—than in automobiles. “Trucks are a different type of vehicle,” says Mansour Keshavarz, systems engineer at the company. “Their sheer size prevents them from carrying out severe avoidance maneuvers.” So, no Stallone-inspired escapes, just an extra focus on anticipating crashes before they happen.
Many drivers are (rightly) concerned about the consequences of filling our highways with robots who take over human work loads. This Volvo system, which sits somewhere in-between fully automated and driver-controlled cars, is the kind of half-step that will encourage public acceptance of self-driving vehicles. Given that some 30,000 people die in car crashes in the U.S. every year (to say nothing of the rest of the planet), this technology brings us closer to the day when we sit in our robot-controlled cars and wonder in amazement how people ever drove themselves.
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”