For a long time, television networks dictated what, when, and how people watched their favorite video content. However, in today’s era of internet technologies, cloud-based delivery, and smartphones, viewers increasingly want to be an active part of the TV experience. Consumers simply demand more personalization. For media companies, that means there are more opportunities to grow and build loyalty, especially if they are providing services that viewers want. Let’s summarize all the trends that are shaping today’s television, and see what the future of television will look like.
The transformation of access
Not so long ago, television was the centerpiece of basically every living room. Today, however, there are plenty of screens everywhere – you can easily access quality program from mobile phones, tablets, or laptops. There are simply more ways to watch TV without paying a cable or satellite company. It’s getting very difficult for traditional television to compete with today’s services that allow you to easily watch almost everything that was ever made. Instead of cable bills and poor customer service, people are getting rid of their TV subscriptions and choosing to stream video content from services such as Netflix, Hulu, HBO Now, Showtime, or Amazon.
Greater content mobility
Multiple platforms and screens simply demand greater content mobility. In order to optimize experience, providers are creating content that is carefully tuned for a multiscreen lifestyle. More potential opportunities arise from this trend, for both viewers and companies.
The transformation of advertising
With the rise of digital content, it’s a lot easier for companies to create targeted advertisements. Nowadays, ads are turning into a more connected part of the customer experience. By analyzing big data, digital platforms will be able to convey the right message to the right people at the right time. On the other hand, viewers will be able to choose what kind of ads they want to watch on their devices, and when. Simply said, customers hate repetitive, in-your-face advertisements, and digital platforms are now making advertising more convenient.
Traditional television and online video streaming
Although online streaming services are becoming more and more popular, traditional TV viewing is still the primary way of watching the content. However, the percentage of people who say that they stream videos from internet services such as Netflix or YouTube are increasing dramatically each day. In years to come, online streaming industry will probably be bigger than TV industry. Until then, television equipment, TV antenna installation, and a lot of big broadcast channels will be our everyday reality.
Instead of conclusion – television of the future
It’s very difficult to make predictions, but if you want to know what television will look like in the future, just imagine a combination of live and broadcast. Internet platforms like YouTube will probably start offering some kind of linear TV option. It will all be merged together, and new personalization engines will become even smarter – instead of choosing what to watch, finely tuned and smart recommendation engines will show users one or two suggestions that perfectly fit their wishes.
What is certain is that the television industry is rapidly changing! The future of television will be shaped by cable companies, internet TV providers, tech giants like Google and Apple, as well as SMART television makers such as Samsung or Sony. Sure, there will be winners and loser. For ordinary viewers, however, it seems that the future is bright. We’ll have more ad-free options, great content to choose from, and a more enjoyable TV experience.
image credit: creativecommons.org
Google’s piecemeal privacy changes now let users auto-delete their data
Google said Wednesday it’s making a handful of privacy changes for users.
In a blog post, the search giant said it’ll make it easier for users to go “incognito” and pause data collection as they use Google’s mobile apps. It’s also adding proactive account security recommendations to its Security Checkup tool.
Google also said it’ll allow its users to auto-delete their data after 18 months.
It explains: Starting today, the first time you turn on Location History — which is off by default — your auto-delete option will be set to 18 months by default. Web & App Activity auto-delete will also default to 18 months for new accounts. This means your activity data will be automatically and continuously deleted after 18 months, rather than kept until you choose to delete it. You can always turn these settings off or change your auto-delete option.
The privacy changes come months after European regulators opened an investigation into Google’s processing of location data on the continent.
Meanwhile, stateside, Google is one of many Silicon Valley tech giants also facing renewed questions about how they reconcile protecting users’ privacy while still providing their technology to law enforcement, amid protests against police brutality in the wake of the killing of George Floyd.
Over a thousand of Google’s own employees have asked the company to stop selling its technology to police departments across the United States. Amazon, IBM and Microsoft have already pulled the plug on selling their facial recognition technology to police, but left a wide berth to still sell to federal law enforcement.
Google is also facing a $5 billion class action suit in California for allegedly pervasively tracking the internet use of its users through their browser’s “incognito” mode.
Pax8 and NewCloud Networks Announce New Partnership
Pax8, the best place to buy cloud solutions, today announced a new partnership with NewCloud Networks®, global provider of cloud computing services, to offer cloud storage and compute resources for Veeam® Cloud Connect Backup and Disaster Recovery.
“Pax8 is in the business of simplifying the cloud buying journey for MSPs, and this partnership with NewCloud enables our partners to seamlessly go to market with Veeam-powered backup and disaster recovery cloud solutions,” said Ryan Walsh, Chief Channel Officer at Pax8. “Together, our certified cloud experts will help partners with their cloud deployments in a cost-effective and secure way. This partnership will also save our partner community time because it eliminates the need to report monthly Veeam usage.”
NewCloud Networks is a Platinum level Veeam Cloud and Service Provider (VCSP) with data centers in nine locations across the USA. Pax8 partners can now offer their end users a cloud repository without the hassle of deploying and managing their own data centers, while seamlessly integrating NewCloud Networks’ cloud infrastructure as a backup and disaster recovery target.
Veeam Cloud Connect is a fully integrated feature of Veeam Availability Suite v10. The solution enables MSPs to offer any Veeam customer a modern approach to data protection and business continuity. NewCloud removes the complexity and offers the support MSPs need to sell and install Veeam-powered backup and disaster recovery solutions for their clients.
“We are excited to become a Pax8 vendor partner and to offer our best in breed cloud solutions, powered by Veeam Cloud Connect, to Pax8’s partner ecosystem,” said Sam V. Kumar, NewCloud Networks’ Founder & CEO. “NewCloud’s nationwide ultra-low latency network with data centers in nine locations makes it easy for partners to leverage and scale existing cloud infrastructure, rather than deploy their own. With the help of Pax8, we will expand our MSP network and enable more partners take advantage of monthly recurring revenue through cloud solutions.”
Partner benefits of the Pax8 and NewCloud partnership include:
- Unlimited storage for backup as a service for Workstations and Microsoft 365 backup
- Simplifies the Veeam licensing and eliminates the need for partners to report monthly Veeam usage or commit
- Support for both Microsoft Hyper-V and VMware vSphere virtual environments
- SLA backed Disaster Recovery to help partners meet their end client RPO and RTO needs
- Fully integrated to the Veeam Availability console for simplified management
- Offers simplified management of backup environment
- SOC 2 and HIPAA compliant
- No ingress or egress bandwidth fees
- 24/7 support
3D at Depth Launches Remote Sensing and Remote Data Control Technology
3D at Depth Inc., the world’s leading expert in subsea laser (SL) LIDAR technology, survey support services, and 3D data solutions recently launched a remote sensing and remoted data control solution to help operators provide a safe, more efficient environment to their operations while increasing their near real-time 3D data intelligence. The remote sensing and remote data control technology is built around expanded capabilities originally embedded in 3D at Depth’s proven subsea LiDAR technology when the company first commercialized in 2014. With the onset of the COVID-19 pandemic, the recent downturn in the industry, and the race to advance autonomy into offshore oil and gas operations, 3D at Depth quickly phased in the technology as part of their current standard services.
In order to support the decision-making process across production and exploration, the technology development required design considerations from pre-project planning to data processing and control. The goal was to provide near real-time 3D data to help operators make a more informed quality decision to help balance the benefits and costs associated with subsea assets. With this approach, 3D at Depth developed software simulators that can be installed on the vessel prior to the start of any project to simulate a remote scan or metrology. An additional feature provides flexibility for those vessels with low bandwidth communications to shore. 3D at Depth’s Compressed Remote Command and Control solution enables full control with bandwidths of just 6kb/second, allowing data to be collected offshore and stored on the sensor or a topside computer. The near real-time data quality control is achieved using an improved and trusted enhancement of the RIAAT format and newly named, Compressed Range Intensity Angle Angle Time (cRIAAT). This improved feature enables moving a scan location with bandwidths of 256kb/second less than the collection time. This flexibility allows an onshore operator to receive data and start processing with little or no delays to the offshore operation. This approach can be utilized on many offshore applications including leak detection, static field scans, and metrologies.
The flexibility of third-party system incorporation, such as offshore connectivity allows for varying vessel specifications of ship-to-shore communications capabilities. The short base system is capable of running over a normal 4G network without delays. This allows a 3D at Depth Subsea LiDAR Specialist to collect from a customer’s worksite/location or from one of 3D at Depth’s global office locations. This is especially important during extreme weather events onshore or with complex secure locations where external or outside companies have restrictions on connecting to the client network.
A key added value of 3D at Depth’s remote sensing and remote data control solution is the ability to collect offshore, then process and release onshore. The fast turnaround and shore-based Quality Control leverage the company’s resources and expertise across global time zones. From Houston, Texas, to Perth, Australia, and with our centrally located United Kingdom office, 3D at Depth delivers true global remote collection 24/7 without the extended working hours in any one office location.
“With 3D at Depth’s successful track record in applications such as asset inspection and integrity, leak detection and metrologies, and subsidence; our partners supported the idea of integrating remote sensing and remote data control into their projects,” stated Neil Manning, Chief Operational Officer at 3D at Depth. “Customers see real value in applications focused around seabed stabilization issues and offshore production expansion such as in brown or greenfield developments where touch-less metrologies are required. With positive early-stage results, we quickly realized this should be incorporated into our standard service package. The innovation started with the resident vehicle solution where in 2019 the company demonstrated this capability.”
3D at Depth’s remote sensing and remote data control solution also helps to reduce the risk of crewing offshore while providing additional benefits for today’s global restrictions on compliance requirements.