For a long time, television networks dictated what, when, and how people watched their favorite video content. However, in today’s era of internet technologies, cloud-based delivery, and smartphones, viewers increasingly want to be an active part of the TV experience. Consumers simply demand more personalization. For media companies, that means there are more opportunities to grow and build loyalty, especially if they are providing services that viewers want. Let’s summarize all the trends that are shaping today’s television, and see what the future of television will look like.
The transformation of access
Not so long ago, television was the centerpiece of basically every living room. Today, however, there are plenty of screens everywhere – you can easily access quality program from mobile phones, tablets, or laptops. There are simply more ways to watch TV without paying a cable or satellite company. It’s getting very difficult for traditional television to compete with today’s services that allow you to easily watch almost everything that was ever made. Instead of cable bills and poor customer service, people are getting rid of their TV subscriptions and choosing to stream video content from services such as Netflix, Hulu, HBO Now, Showtime, or Amazon.
Greater content mobility
Multiple platforms and screens simply demand greater content mobility. In order to optimize experience, providers are creating content that is carefully tuned for a multiscreen lifestyle. More potential opportunities arise from this trend, for both viewers and companies.
The transformation of advertising
With the rise of digital content, it’s a lot easier for companies to create targeted advertisements. Nowadays, ads are turning into a more connected part of the customer experience. By analyzing big data, digital platforms will be able to convey the right message to the right people at the right time. On the other hand, viewers will be able to choose what kind of ads they want to watch on their devices, and when. Simply said, customers hate repetitive, in-your-face advertisements, and digital platforms are now making advertising more convenient.
Traditional television and online video streaming
Although online streaming services are becoming more and more popular, traditional TV viewing is still the primary way of watching the content. However, the percentage of people who say that they stream videos from internet services such as Netflix or YouTube are increasing dramatically each day. In years to come, online streaming industry will probably be bigger than TV industry. Until then, television equipment, TV antenna installation, and a lot of big broadcast channels will be our everyday reality.
Instead of conclusion – television of the future
It’s very difficult to make predictions, but if you want to know what television will look like in the future, just imagine a combination of live and broadcast. Internet platforms like YouTube will probably start offering some kind of linear TV option. It will all be merged together, and new personalization engines will become even smarter – instead of choosing what to watch, finely tuned and smart recommendation engines will show users one or two suggestions that perfectly fit their wishes.
What is certain is that the television industry is rapidly changing! The future of television will be shaped by cable companies, internet TV providers, tech giants like Google and Apple, as well as SMART television makers such as Samsung or Sony. Sure, there will be winners and loser. For ordinary viewers, however, it seems that the future is bright. We’ll have more ad-free options, great content to choose from, and a more enjoyable TV experience.
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