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Top 4 Tips to Improve Your Video Campaign

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There are numerous reasons why so many marketing experts claim videos to be the way of the future. First of all, seeing how they occupy all senses at once, videos are much more immersive than textual content. Apart from this, it is human nature to receive visual information 60,000 times faster than textual. Finally, a video is mobile-friendly content, which allows you to appeal to the currently largest demographic online. Still, just putting your content in this format is hardly enough to give your campaign the efficiency you are hoping for. Here are four things you need to know in order to reach this worthy goal.

1.      Tell a story

The first thing you need to keep in mind is that in order to make compelling content, you need to tell a story. For this to work, you need to revolve around three major elements of storytelling – the protagonist, the problem and the action. First, you need to know the protagonist. A lot of directors make a mistake and assume that their company should take this role when it should clearly go to the client. Next, you need to have a problem or a conflict that your services/products will help resolve. Finally, you need to have the action, which represents a direct way in which the conflict is resolved (of course, not in detail).

2.      Go off script

In order to maximize the immersion of your audience, you need to make your video appear as spontaneous as possible. For this, however, you need to go off script. For instance, you could go around and record a single day at your company and then edit this video a bit or even make a compilation. Another great idea would be to record a corporate event. Luckily, some event management companies also dabble in high-end video production, which can make this daunting task significantly easier.

3.      Come up with a great title

During the process of video creation, you need to keep in mind that a lot of people might be reluctant towards playing it in the first place. For this, you need to pay attention to three major features: video length, thumbnail and the title. The latter two need to reveal what the video is all about but without revealing any major spoilers (if there are any). When it comes to the title, it gets even harder, due to the fact that you want to make it compelling but without making it appear as click-bait.

4.      Shoot for viral

Even though it is impossible to predict whether your video will go viral or not, there are several ways in which you can significantly improve your odds. First of all, every platform has its own unique set of rules. For instance, on YouTube, having a great title (something we discussed earlier), being short and evoking positive emotions are three most important tips for making a viral video. Furthermore, you need to share, share and share some more. Remember, the more platforms you cover, the greater your reach will be. This is where you should turn to social networks for some help.

Producing a quality video is both an art and a craft, which means that there are many skills and abilities which may help you improve your odds. However, not all of these skills are necessarily production based. Learning how to write your ideas down with the greatest efficiency, making a video budget and organizing your team are factors that are equally as important. Keep in mind that all of these skills are something you will benefit from in the future, so don’t be afraid to set some time and money aside in order to attend a course that will help you hone these talents.

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1 Comment

1 Comment

  1. AfricaLinked

    April 11, 2018 at 11:26 am

    This tips are great

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Business

Court battles, a trade war and no 5G phones: How 2019 could get even worse for Apple

Segun Balogun

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Apple chief executive Tim Cook has his work cut out in China this year: the iPhone maker faces the looming threat of a court-ordered sales ban, the uncertain outcome of trade war talks and the roll-out of a new 5G network, where it finds itself behind rivals like Huawei and Samsung.

The complex outlook raises a challenge for Apple as it looks to revive its China fortunes after weakness there sparked a rare drop in its global sales forecast, knocked $75 billion from its market valuation and roiled global markets.

Cook told investors that the main drag on the firm’s performance in China had been a sharper-than-expected slowdown in the country’s economy, exacerbated by the impact of trade tensions between Washington and Beijing.

“We did not foresee the magnitude of the economic deceleration, particularly in Greater China,” he said.

Chinese shoppers told Reuters another element had been key: the high price-tag on Apple’s flagship phones.

Analysts said the firm faced a brewing storm of challenges: an economic slowdown, stronger rivals like Huawei Technologies Co Ltd [HWT.UL] bringing out a comparable tech at lower prices and bubbling patriotic sentiment amid the trade war.

A Chinese court has also issued a preliminary injunction banning some Apple phones, part of a legal battle with chip maker Qualcomm Inc. This ban, potentially hitting iPhone models from the 6S through the X, has yet to be enforced.

On Thursday a local industry body, the China Anti-Infringement, and Anti-Counterfeit Innovation Strategic Alliance, called on Apple to heed the court order and not “trample the Chinese law by leveraging its super economic power and clout.”

Apple shares plunged over 9 percent earlier this week as Wall Street was rattled by the Silicon Valley giant’s shock revenue warning. The firm said it now anticipates lower revenues of $84 billion

Apple declined to comment on the group’s statement but has previously said it believes its current phones comply with the Chinese court’s order.

“These are tough times for Apple in China,” said Neil Shah, research director at Counterpoint, adding the iPhone could see its market share slip to 7 percent this year in the face of stronger local rivals and worry about the sales ban.

Apple’s market share in the third-quarter of 2018 was around 9 percent, and has dipped from above 14 percent in 2015, overtaken by local rivals like Huawei, Oppo and Vivo.

A woman in Beijing uses her iPhone today where sales are falling behind rivals Huawei and market leader Samsung

5G STRATEGY

Another question mark for Apple is its 5G strategy in China, where the U.S. firm is not expected to have a 5G-enabled phone until 2020, behind rivals like Huawei, Xiaomi Corp and Samsung Electronics.

China is looking to push ahead with its rollout of a faster 5G network, with a pre-commercial phase this year and a commercial network in 2020.

Some are looking to make an early bet on the technology. Huawei is planning a 5G phone mid-year, while Xiaomi is aiming for the third quarter. Samsung is expected to unveil a 5G phone in the first half of the year.

Industry insiders, however, said Apple would likely hold off until the fall of 2020 to have its own 5G-enabled phone, a strategy that would bypass the untested early period of the technology, but which could mean Chinese shoppers delay iPhone purchases or buy another brand that switched to 5G earlier.

“I’ll definitely be paying attention to 5G functionality when I buy my next phone,” said Wu Chengjun, a graduate student in Beijing who currently uses an iPhone X.

With the exception of Huawei, which makes it own 5G chips, Qualcomm is providing the technology to many of the major phone makers releasing 5G handsets this year.

“If you’re a [phone maker] looking for a ‘super cycle’ [of sales], if you don’t have 5G, your situation won’t get any better,” Cristiano Amon, Qualcomm’s president, told Reuters in an interview. “The carrier channel is going to be incentivized to start selling 5G phones in the second half” of 2019, he said.

But there are risks integrating 5G too early into high-end smart phones because the technology requires deeply re-designing the devices with multiple new antennas. Given spotty coverage in 2019, gambling on a new design before networks are mature could be more risk than reward, said Darryn Lowe, a Bain & Co partner who works with the wireless industry.

“When you think about 5G, it’s a heck of a lot more complicated than an aluminum strip running around the phone,” he said.

And other shoppers and analysts said Apple’s more cautious approach to 5G made sense and that the firm would not likely lose out too much to rivals by delaying its launch.

Apple’s decision to wait to adopt 4G until after other makers didn’t hurt it. But that was when consumers commonly purchased a phone every two years, a cycle that has elongated and might prompt buyers to want a more “future proof” device, said Glenn Lurie, CEO of Synchronoss Technologies and the former head of AT&T’s wireless unit.

“If you’re going to walk in to make a 30-month decision, the concept that I’ve already got 5G built in, it feels pretty good,” Lurie said.

But buyers such as Li Hongzhuo, 22, a student in Beijing, said he was interested in 5G, but it wouldn’t be the deciding factor and he preferred to wait until the technology was tried and tested.

“Typically my needs for my phone are high speeds for downloading videos or transferring files from chat apps. This will get faster (with 5G), but 4G already satisfies my needs,” said Li.

“I won’t really consider switching my phone until 5G has been operating stably on the market for some time without any bugs – or unless they stop offering 4G.”

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Apple’s App Store record $1.22B over the holidays plus a record $322M on New Year’s Day

Segun Balogun

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Apple’s App Store pulled in $1.22B over the holidays plus a record $322M on New Year’s day

Apple’s app store had a record-breaking holiday week and New Year’s Day,  according to a report by Apple. The company says its holiday week was our biggest week ever, as customers spent $1.22 billion during the 2018 holiday season and $322 million on New Year’s Day 2019, which set a new record for single-day spend.

Apple also used the opportunity to thank talented developers and customers around the world, as the App Store finished off an outstanding 2018 and kicked off 2019 with a bang.

Apple’s App Store pulled in $1.22B over the holidays plus a record $322M on New Year’s day

Customers spent over $322 million in the App Store on New Year’s Day 2019 alone, setting a new single-day record.

Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays. Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike. Productivity, Health & Fitness and Education apps are already capturing the attention of customers in the first few days of the year with 1Password, Sweat and Lumosity charting in their respective categories, according to the statement released by Apple.

Last year, Apple also announced a record-breaking holiday season, with $890 million spent during the week of Christmas Eve and $300 million on New Year’s Day 2018.

Apple CEO Tim Cook, in his letter yesterday, signaled that the App Store remains one of the bright spots in the company’s “Services” category, even as he delivered the crushing news of a slowdown in iPhone sales.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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Global food and beverage giant, Nestlé launches Workplace by Facebook

Techcribng

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Workplace by Facebook, the social network’s enterprise solution is now the official global internal communication tool at Nestlé which major aim is to connect its workforce, help the organization to create its own internal social networks and better serve consumers.

Nestlé said in a statement to the media that some 210,000 of its employees worldwide are now using the platform, adding that among those who were part of the initial deployment, engagement per post was 25 times higher than it had been on other platforms.

Nestle began implementing Workplace by Facebook nine months ago, with the first wave including employees in Mexico, Brazil, the Middle East, and South Africa.

Most features on Workplace is quite similar to the general Facebook features such as News Feed, Groups, Chat, events and live streams, as well as seamless mobile integration. Because Workplace is easy to use, it can connect everyone and reach employees where they are.

This move by the global food and beverage giant is parts of its commitment to empower people and sustain a high-performance culture. The company is moving more and more to offer open office configurations and more flexible working environments.

Meanwhile, the Chief Information Officer at Nestlé, Filippo Catalano while commenting on this great development said: “Today, using Workplace by Facebook we are able to give our employees across the
globe a platform to build connections, enabling faster and more engaging sharing of information.” Also, Julien Codorniou, vice president of Workplace by Facebook said, “As the global work landscape continues to change and
the demand for better collaboration, best-of-breed IT and mobile-first work increases, we are honored to partner with a company like Nestlé to help employees work together to allow for limitless innovation.”

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