The technology is turning everything around and the real estate market is no exception. The first improvement in the field was focused primarily on listing services for the residential part of the market; but, more importantly, it has also paved the way for the technology to start seeping into the world of real estate industry. This is why many real estate professionals have chosen to jump on new technologies and quickly familiarize themselves with a variety of ways to maximize their efficiency.
New marketing technologies
The only reason why we are familiar with the fact that the 90s doctors were all equipped with beepers is because of the TV shows such as E.R. But even realtors used the device extensively, as it allowed them to be even more accessible – it was the backbone of a realtor’s success. This, however, was over two decades ago and the trends have hugely changed – with the smartphone technology, a realtor is more accessible than ever, which has made them unable to focus on other important aspects of their business – marketing their business and their client’s properties, for example.
There really is no escaping this – the smartphone technology is so widespread that you’d be a fool to neglect its potential benefits – you can either turn your pocket computer off when focusing on other aspects of your real estate business, losing potential valuable leads in the process, or embrace the technology and use it to your advantage. We’re talking here about location-based apps that help the buyers find properties in their area and they all work in the roughly same way: start the app, use your phone’s GPS to determine your location and receive location-based real estate data via the app.
As a real estate agent, the amount of data you can store in your mind is limited – you’re only human. On the other hand, having everything written down on paper is time-consuming, impractical and can’t really give you a nice overview of every piece of information with regards to every neighborhood and property. The amount of information that a real estate agency possesses, however, cannot be stored on a laptop, let alone on a smartphone, which makes field work very hard. Well, without the cloud, a real estate agent might find himself or herself in a rather tight spot, having to call the HQ, hoping that someone is available. Luckily, we’re currently in a cloud technology boom! You can safely store all the real estate information you might need in a single spot and make sure that everyone within your company has real-time access to it, as long as they are online.
The online real estate experience
The technology applicable in real estate has even moved a step beyond what you may currently think is possible. While sharing general information about a property with your clientele is certainly significantly easier than having to deal with lengthy phone calls, you now don’t even necessarily have to showcase the property in question in person; real estate 3D virtual tours are now a real thing! If you think that not being able to interact with actual objects will deter your clients from using this progressive piece of technology, you’re wrong, because it works even better than real life! These tours will allow the user to fully customize the property in question, to the point of changing the furniture material and color!
The technological advancements have changed the real estate industry through-and-through, even though it may not seem that way. The new marketing ways have enabled the agents to be accessible, without losing track of other key factors of their profession; the cloud environment has made a ton of data always no more than a couple of clicks and swipes away and the 3D virtual technology will definitely save you a ton of time!
5 Ways You Can Use Technology to Improve Customer Experience
Customer experience is a collection of impressions that your audience gets from doing business with you or merely by interacting with your brand. Therefore, pinpointing what constitutes it may be quite difficult, due to the fact that different people get stimulated by different things. Still, this is a field where technology can be of immense help in more than one way. Here are five examples of how technology can be leveraged to improve customer experience.
1. Using chatbots
The simplest way to show your audience that you do care about them is to provide them with an immediate response when they try to contact you. This is exactly what chatbots are there for. Other than this, chatbots can drastically cut down the volume and gravity of human error, providing for much better customer experience. This way, you also get to increase your customer base and grow your operations.
2. Big data analytics
The biggest problem with interpreting the needs of your audience lies in the fact that there’s the subjective factor that you can never really predict or anticipate. With the help of big data analytics, such a thing might, at last, become a possibility. The bigger the number of your test subjects, the more reliable the results will be. Nonetheless, access to big data isn’t all that you need to focus on. What you also need to pay attention to is the right analytical tool. Some businesses even decide to go for business intelligence software, in order to help them turn this data into actionable information.
3. Automating your feedback-gathering process
The biggest problem with feedback lies in the fact that the majority of your audience doesn’t leave any. They go to your site or e-store, complete a purchase and leave things at that, leaving you in the dark to wonder whether they’re content with the service they’ve received. Nevertheless, by collaborating with platforms that specialize in the art of creating an efficient customer satisfaction survey, you can overcome this obstacle with relative ease. Other than learning a thing or two about your customer service (from reliable and credible sources), this way, you also get some responses that are good enough to be used in testimonials. All in all, your options are quite numerous.
4. Virtual reality (VR) and augmented reality (AR)
The very term experience is something highly subjective. However, what if you had the means to drastically increase the immersion of your customer’s interaction with your brand? VR and AR can help you do just that. First, it goes without saying that advertising and marketing will become more effective. Once you add one more dimension to your brand’s interaction with your customer base, you’ll be able to raise your customer experience to the next level.
5. Internet of things
The biggest downside of the manufacturing process is the lack of understanding of how the items you produce are actually used. You make your items to serve one purpose, describe the way they should be used and leave tutorials and guidelines for your customers to follow but is there really a guarantee that these items will be used in this way? Of course not. With the help of internet of things (IoT), you might finally be able to get some insight into the life of your products once they leave your inventory. This insight alone will help you drastically improve their efficiency and, therefore, customer experience that comes from them.
The very last thing you need to keep in mind is the fact that customer experience isn’t a feature, but the overall impression that your customers have after interacting with your brand. Still, with the help of technology, you can gather data on what matters to them the most, as well as what works the best. Some tech trends offer additional features for your customer base to embrace, thus taking you one step further.
Advantages and Disadvantages of Outsourcing Your Digital Marketing
In the hyper-connected world that we live in today, it’s a common occurrence for a smaller business to team up with other agencies in order to provide a full service. This gives them an opportunity to focus on their core tasks and keeps the business model quite simple. One of the most outsourced tasks (alongside IT, HR and customer support) is digital marketing. Now, digital marketing is an umbrella term, which means that you can still outsource a part of your marketing-related tasks while performing other tasks on your own. Regardless of what choice you make, there are advantages and downsides. Here are some of them.
1. Advantage: Getting the results much faster
The first thing you should understand about your digital marketing is the fact that you’ll be getting the results much faster than if you were to make an in-house team. The latter may take a long time to pull off, due to the fact that you need to hire staff, buy hardware and pay for software licenses, organize the team and draft a strategy on your own. Keep in mind that this is how long it takes without you waiting for the team to become experienced enough. Once you add this into the mix and realize that time is, indeed, a finite resource, you’ll realize that outsourcing gets you results much faster.
2. Disadvantage: Losing touch with your brand
The problem with outsourcing is that you’re losing personal touch with what your brand is all about. Sure, you know the starting point and you’re aware of the direction you want your brand to take, but you can never really know how your business is going to evolve over the course of time. Therefore, it wouldn’t be impossible for you to lose touch with your brand. In time, you might have trouble understanding what your organization is all about, which is about as bad as it gets.
3. Advantage: Experts perform specialized tasks
Some aspects of your digital marketing are fairly simple and easy to pull off as a DIY project. Others, nonetheless, may require skill, experience and technical prowess in the field. Add to this the need for specialized tools and years of experience using it and you might just get the full picture. Sometimes, it’s not just about the fact that you couldn’t do it. It’s about the fact that you couldn’t do it as effectively as an expert could. A perfect example of this is the art of social media analytics, which lays as the basis of your future digital marketing strategy. A slight misinterpretation here could lose you a small fortune in the future, which is why it’s best left to experts.
4. Disadvantage: Changing partners
Even if you’re happy with the choice that you’ve made when outsourcing, not a lot of partnerships go the distance. You might soon be forced to change partners for several reasons. For instance, even though you’re satisfied with the service they’re providing, your business has ever-growing digital marketing needs that they can’t keep up with. Other than this, a mistake (a partnership ending one), could happen on both ends, which is why they might be the ones to cancel the collaboration. Either way, switching to a new partner might be an occurrence that your business, your brand and your public image might come to suffer for.
5. Advantage: Simplicity
The last thing you need to understand is the fact that the simplicity of your business operation plays a huge factor when it comes to your chance of success. This is especially true for inexperienced or first-time entrepreneurs. The more complex your business structure is, the bigger the chance is that something will go horribly wrong.
Moreover, by outsourcing tasks that you’re ill-equipped to handle, you’ll get your hands free to focus on those tasks that you do know quite a bit about. Let’s be realistic, all the areas that are usually outsourced are additions to your business but your ability to provide a service or sell a product serve as a core of your business model. Put simply, outsourcing will help you set your priorities straight.
As you can see, some of the above-listed advantages and disadvantages are universally true for outsourcing, in general, regardless if it’s digital marketing that we’re talking about. On the other hand, it’s also one of the areas of your business that you’re the most likely to outsource, which is why we felt obliged to go into the specifics, where it was necessary. The choice is up to you but now, at least, you know what you’re up against.
Facebook partners Nigerian firm to intensify fight against fake news
Facebook has partnered Dubawa, a Nigerian Online platform, to intensify the fight against fake information in the country. Adaora Ikenze, Facebook’s Head of Public Policy for West and Central Africa said on Monday that the partnership came following the recent launch of Facebook’s Third-Party Fact-Checking programme.
The Third-Party programme is to help assess the accuracy of news and reduce the spread of misinformation. Dubawa is an online platform which provides factual information to its readers, so they can make informed decisions, whether political, economic, security or mainstream decisions, based on the truth.
Ikenze said that Facebook’s fact-checking programme, which also improved the quality of news people found on its platform, relied on feedback from the Facebook community, as one of many signals it used to raise potentially-false stories to fact-checkers for review.
She said that local articles would be fact-checked alongside the verification of photos and videos.
According to her, if one of Facebook’s fact-checking partners identifies a story as false, Facebook will show it lower in News Feed, significantly reducing its distribution.
“This new partnership with Dubawa further highlights our commitment in tackling misinformation and false news across Nigeria and builds on the already important work that AFP and Africa Check have begun.
“We know that Third-Party Fact-Checking alone is not the solution. It is one of many initiatives and programmes we continue to invest in across the country to help to improve the quality of information people see on Facebook, ‘’ Ikenze said.
“With this new partnership, we aim to build on the work we already started in Nigeria.
“Nigeria is important to us and we are committed to taking our responsibility seriously in tackling the spread of false news,” she said in a statement.
Commenting on the partnership, Ebele Oputa, Project Officer and Editor, Dubawa, said that the danger of fake news, misinformation, disinformation, in whatever form, was ever more real and vivid in today’s world.
“In recent years, we have seen democracies all over the world, being threatened by the spread of false news.
“As a fact-checking organisation in Nigeria, we try as much as we can to fight this via our articles, tweets and trainings but we also understand the role that technology plays in getting the right information to the public.
“As such, our partnership with Facebook is very pivotal in ensuring that factual information gets to the people who earnestly needs it to make right decisions,” Oputa said.