Running a food business can be awesome and fun, especially owing to the fact that these ventures are rarely a result of anything but passion and dedication. That being said, the vast majority of these tend to fail within the first year – the restaurant business market is hard to predict, even with a ton of research, planning and capital. With this in mind, it’s the perseverance that pays off here, along with business acumen and, perhaps most importantly, vision and ambition. While vision and ambition are factors beyond your control, if you have those covered, here are some tips that will hopefully help you start your successful food business.
Research, research, research
Research plays a key role, regardless of the business type. So, what’s so different about starting a food business? Well, the emphasis on research is even bigger here. People tend to eat their meals at their trusted places, meaning that it’s going to take a whole lot to draw their attention to a brand new food joint. As a rule of thumb, the areas that are abundant with various restaurants are far from ideal for your startup – even if you have the recipe for the best food business venture in the world, people are always going to crowd in front of their favorite, trusted places, which means you might as well not bother.
Research is your way out of this – attend business networking events, don’t be afraid to bore people to death with your questions (though you probably won’t as there’s nothing a successful entrepreneur likes more than networking and bragging about their success) and go out twice, even thrice, a week, browsing the local food places – you can learn a whole lot in this way!
Innovation or upgrade?
Going around the existing (and successful) food joints in your target area can give you a ton useful information. You can learn a lot about doing business in this way, but let’s focus on the product here. First of all, people have to like it, and your friends and family are your best bet here – without being able to serve your future customers a tasty meal, well, what are you doing in the food business to begin with? Unfortunately, a tasty meal and quality customer service won’t necessarily get you very far on the food market – something needs to be special.
Of course, trying to reinvent the wheel is rarely a fruitful process – you either have an awesome idea, or you don’t. The sad truth of things is that you probably won’t have a completely original product to pitch to the market, but relax – most successful businesspersons rarely do either.
The key, of course, is upgrading an existing product – offer something other restaurants lack in. This part of food entrepreneurship is entirely on you and your time spent on research.
Food laws and regulations
This is yet another aspect the food business differ from other entrepreneurial efforts. Depending on the state, food laws and regulations differ – from food safety to labor laws, and you have to deal with them professionally and meticulously. Think about things such as cleanliness – even stuff like finding quality heat exchangers or industrial agitator should be on your list. They provide maintenance-free and hygienic operation, removing the need for the chemical-laden coatings or spray paints, typically found in traditional mild steel frames.
You don’t want to know how many restaurants have ended up closed and barred from performing business on account of a minor regulatory fluke.
Do not aim big…
…unless you want to risk instantaneous failure. Sure, every once in a while, a food business idea pops up that goes all-in and starts bringing in a ton of cash to their owner(s) from the get-go, but in truth, for every food business that enjoys instant success, there are hundreds (maybe even thousands) of instant failures. Start slowly by testing your idea – think of creative food truck ideas, or try the local market to get the feel of things. Not only is this a safe way to see how your product pans out, but it will give you a ton of room for upgrades and improvement.
As results of passion and perseverance, successful food businesses will always be a competitive market. The only thing you can do is make sure that you cover everything properly; from research, to laws and regulations. Either innovate or upgrade, and always remember not to aim big from the start.