Whether you have a small corner in your living room or a spacious empty room, turning it into a home office will boost your productivity and creativity. Not only will you feel more motivated to work, but you’ll also get rid of any distractions that might be keeping you away from the task at hand. In just a few easy steps, you can design an office that radiates with style and comfort and that will ensure your maximum efficiency.
Inspiring color scheme
Since colors can greatly affect your state of mind, it’s important that you pick a stimulating yet not overwhelming color scheme. If you want a hue that will evoke calmness and concentration, green is the perfect choice because it can create a balanced atmosphere of freshness, vitality and natural energy. Yellow is an optimistic color that will bring positivity and liveliness into your office, but too much of it can be quite distracting and even cause anxiety. Another energetic color is red that brings about excitement, but since it’s quite a powerful hue, it’s better to use it for accent details.
When painting your office, you should aim for a balanced look because an excessive use of a particular color can have a negative effect. For example, using too much red can cause unease, irritability, and even aggression.
A simple yet stylish solution would be opting for a neutral color palette for the backdrop while introducing colorful and bold details to add character to your office. Pale gray, white, ivory, and beige are all elegant hues that will create an ambience of openness in your small home office.
Lighting is one of the most important design elements for your home office that will not only inspire productivity, but also bring style and comfort. Try to use natural light as much as possible by placing your desk by the window. When it comes to artificial lighting, you should have plenty of bright and clear light that will enable you to focus and avoid straining your eyes. In addition, lighting fixtures, such as vintage desk lamps or stylish standing lamps, will make for lovely decorative details.
Organization for productivity
Designing an organized, tidy, and structured look in your home office is crucial for your focus and productivity. By giving every item in your office its own place, you’ll keep the clutter under control and minimize any possible distractions. Not only will you be able to focus on your work, but you’ll also emphasize the beautiful features of your workspace. Therefore, you should declutter your office, keep it clean, label your documents, and have a tidy and organized desk.
Trendy storage solutions
Open and floating shelves, decorative boxes, hidden compartments, antique bookshelves and plenty of other storage solutions will elevate your office design while eliminating chaotic and cluttered look. Instead of cluttering your desk with piles of papers and office materials, you can introduce stylish storage compartments that will maximize the functionality of your office. If you have a small corner office, you can hang floating shelves on an empty wall or add vintage wooden boxes where you can keep your old papers and files. Another great solution is picking multifunctional furniture with hidden compartments. For example, if you need an additional seat in your office, you can introduce a trendy ottoman with hidden storage.
Personalizing with accessories
Your home office should reflect your personality and taste and you can use interior design to achieve this. By using stylish accessories, you can add character to your office while expressing yourself. In addition, if your office features a monochromatic design, accessories will bring in colors, patterns, and texture. For example, you can use stylish area rugs to introduce lovely patterns and create an atmosphere of coziness. Paintings will reflect your personal style and elevate your office décor, while house plants are natural accessories that will both embellish your office and increase your indoor air quality.
When designing your home office, you should focus on functionality, order, and aesthetic appeal to create an atmosphere of coziness and stylishness that will ensure your maximum productivity.
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”