A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for other servers located in their data center, called colocation, also known as Housing in Latin America or France.
The scope of web hosting services varies alot. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface.
An editor of sitepronews explains that If you are going to manage a website, it is important to understand the different kinds of data your website will be handling. Beyond the usual kind of data, the term big data has also become quite common.
Big data is an umbrella term used to define data sets that are so complex and large that traditional data applications cannot manage to handle them. This makes it difficult for traditional processing applications to analyze, search, curate, capture, share, store, secure, transfer and visualize the data.
The ‘big’ in big data is as a result of three main reasons:
Quantity of the data: This is when the data sets involve huge amounts of data that may have accumulated over years or due to a vast number of users contributing to an overall large amount of data within a short span of time. The quantity of data that goes through systems is constantly increasing these days because data storage is becoming cheaper and more accessible.
Speed of data streaming: Due to the efficiency of technology and services offered by most vendors, the speed of data transfers has increased and, therefore, the number of micro transactions that need to be processed in real-time has also increased.
Complexity of data: When data is in different formats e.g. text, audio, video, financial transactions etc., it requires more sophistication to be able to manage its complexity.
After you know what kind of data your website will be handling, you then need to understand the type of hosting service that will suit your needs. Depending on the type of website and its purpose, the optimum needs will most probably evolve with time. Your data may evolve from being normal data into big data.
It is important that you get a hosting service that has the scalability to be able to adjust to your needs. For most websites, it is safe to assume that your needs within the first six months will be modest. However, thereafter, depending on how you promote your website or the general traffic that goes through your website, your needs will begin to increase exponentially.
The main signs that begin to show that your website is not on an optimum hosting service include sluggishness and a lot of downtime. Below are the different types of hosting services available.
1. Shared Hosting
This is the most common type of webhosting service. It is common because it is usually cost-effective due to sharing of the resources required to host a website. To be specific, one server is used to host several different websites, which then share the same resources on one server machine, ranging from a few to hundreds or thousands. Typically, all domains may share a common pool of server resources, such as RAM and the CPU. Hosting companies that offer shared servers or shared hosting services usually have one or several super servers to manage the load of hundreds of different websites, and they can, therefore, afford to charge $1 to $20 for the service. The biggest drawback of a shared hosting service is that if one of the websites hosted on such a server begins to hog resources due to Web traffic, the other websites immediately suffer. If you are new to website creation, this is often the best platform to use in order to learn how hosting services work.
2. Reseller Hosting
These are often shared hosting services with extra management tools to help a user who wants to resell many different hosting spaces have more control over each of the different clients he/she resells to. The greater technical control is managed through an advanced control panel, advanced billing software, access to private name servers and such benefits to help a user manage several other accounts. In essence, a reseller hosting service can give you the capability to act as a shared hosting service and, therefore, resell hosting services to other customers.
3. Cloud Hosting
Cloud hosting is a fairly new Web hosting technology where several different Web servers are put together in a sort of grid and, therefore, act as one huge server. The idea behind this concept is that, as the needs of a cloud hosting service increase, all the cloud hosting service has to do is to plug in new hardware to the grid in order to give the overall grid more capacity. Cloud hosting services can often manage big data very well because the systems are often sophisticated enough to manage complex data in large quantities.
4. Virtual Private Server (VPS) Hosting Service
A VPS is like a shared hosting service, but with specific resources allocated from a single server to manage each specific website. Therefore, each specific website in a VPS is managed as if it was being hosted by its own server. This helps a user avoid the major bottleneck of shared hosting, which is one website affecting all other websites on the same server. The pricing of VPS hosting services is primarily dependent and based on the guaranteed CPU and memory resources that will be apportioned to your website.
5. Dedicated Server
A hosting service that offers a dedicated server simply means that you are renting a single server machine to host all your data. This means that you have full access and control of the server and your data in the dedicated server. Most dedicated servers often require a dedicated system administrator to manage any issues that happen to the server
. 6. Collocation
A collocation service simply means that you purchase your own server and take it to a location where you share a physical building with other servers. This means that you will be responsible for managing the server’s software and hardware needs including backups and redundancies. The collocation service will only offer you the rack space, Internet service, electricity, physical security and cooling.
7. Personal Hosting
If you have the technical know-how, you could also host your own website and data. You will need to take care of your server, Internet software; backup data, backup power and everything else necessary to have your data and websites live all the time throughout the year.
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”