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SEO and Responsive Web Design

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Responsive web design is, many will agree, the future of web design as a whole. In the era when the communication is getting increasingly mobile based, the need to have a unified internet experience is becoming very prominent – web sites must be able to present their content in an equally elegant way on desktop, tablet and mobile phone.

Separate versions of web sites are an option, but the SEO experts, including the famous Matt Cutts, almost unanimously (with the exception of a couple of sceptics) agree that responsive web design is the way to go. Here are some of the benefits of this approach which might help you decide if you want your web site to feature a responsive layout.

Planning responsive SEO strategyswivel_and_portrait_iPad

We already mentioned that mobile phones are, for many people, the default way of accessing the internet. Therefore, in relation to SEO strategy, it makes sense to pay attention to the way in which Google handles mobile searches.

The things are pretty straight forward in this respect. Google wants you to make responsive web pages and specifically points out that the mobile-friendly pages will be better ranked in mobile searches. No room for discussion here – a responsible SEO strategist will always listen to Google first.

Bounce rate on small screen

In regards to the returning visitors, it is sensible to think that, already having visited a website on their desktops, they will expect to see a similar experience on their mobile devices as well. Google has a way of taking notice of their satisfaction with a website (one of which is detecting when the frustrated visitor immediately pressed the back button to leave the page) so it is essential to offer the similar experience across the devices and avoid this potential problem.

Responsive link building

Link building being one of the main SEO strategies, it is important to discuss the effects responsive layouts might have on it. If you have different versions of websites for each platform you will miss the benefit of having a link you created lead to all ‘incarnations’ of your content. The practical and economical aspect of this is very visible – it saves link builders time and is generally more effective.

How about the duplicate content?

It is common knowledge by now that Google Panda does not like duplicate content, and this has lead many SEO amateurs to think that having a desktop and mobile versions of your site might be potentially detrimental to your SEO efforts.

While we need to point out that in this specific case Panda ignores duplicate content (so, no need to worry about this aspect of the problem), having two versions of everything on your website can confuse your visitors and sometimes lead them to wrong, unoptimized pages which is ultimately bad for you.

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Consider a person browsing the internet on their smartphone and sharing a link on Facebook, oblivious of the fact that they shared a mobile version. If the website is not properly set up, desktop visitors following the link will end up on an ugly looking page which might lead them to think the whole website is much worse than it really is.

To sum up, these are just some of the considerations when it comes to the nature of the relation between responsive web design and SEO. The verdict seems pretty clear and the reasoning behind it is clear as well – you should go responsive, because Google says so.

Image Source: NVP Exhibits

Leana Thorne is a devoted tech explorer following new trends, opinions and news all around the web. She is always glad to answer all the questions, and to bring technology closer to every single thirsty mind.

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Techplus 2016 : Photos From Second edition of Nigeria’s largest tech gathering

Segun Balogun

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techplus

The second edition of Nigeria’s largest tech gathering , Techplus 2016, with the theme ‘A Connected World’ scheduled to take place from the 21st to 23rd July 2016, commenced on Thursday at the Eko Hotel and Suites. This event is a gathering of people involved in technology at all levels, including gaming, Blogging , Startup , programming and education. This exhibition also serves as a platform for tech enthusiasts to share knowledge and network as well as a marketplace for consumers and businesses. The opening session featured several exclusive VIP sessions and the gaming tournament.

This is the best tech event we at techcribng have attended , so far this year , …Below are some picture about the great innovation and the event in general.

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source : techplusng

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West African Bloggers Conference Set To Hold In Lagos From May 15-16 2015.

Segun Balogun

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wabclagos2015

Building relationships with other fellow bloggers and website owners is the best thing you can do for your online presence.So are you aiready for the West Africa Bloggers Conference . This might not the be the biggest conference for bloggers in Africa but its a must attend for long term bloggers, newbies and aspiring bloggers who want to acquire more knowledge. The conference is scheduled to hold on 15 and 16 May, 2015 at Berkeley Hotel, Ikeja Lagos. Expected speakers at the conference include Bayo Adekambi, Chief Marketing Officer, MTN Nigeria, Jonathan Doerr, Managing Director, Jumia Nigeria, Valentine Obi, Managing Director of eTranzact and several others
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And the benefits?

Networking opportunities for bloggers and SM managers in West Africa.
Learning opportunities.
Access to new digital tools.
Knowledge sharing.
Expose revenue opportunities to bloggers and SM managers in West Africa.
Expose digital trends.
Discuss creative solutions in digital publishing.
Interact with Digitally inclined brand in West Africa.

Log on to www.westafricabloggersconference.com to register a seat. Although you can stream the event live or follow the twitter feeds of the event via the hashtag #WABCLagos2015, nothing compares to being there and getting to network with the best in the sector.

This awesome conference is powered by Jumia NG and lot more I hope to see you at the conference.

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5 Tips to become a successful blogger

Segun Balogun

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Blogging is the act of posting content on a blog (a Web log or online journal) or posting comments on someone else’s blog.
Blogging is very popular today because it allows people to interact with each other. Blogging has also become a popular search engine optimization (SEO) tool because search engines like Google and Yahoo know that a blog is frequently updated with content or visitor comments, so their spiders visit blogs frequently looking for new content to include in their index.

Let’s get one thing out of the way

Blogging is difficult and if you want to get the kind of traffic and exposure you really want then you need to stay within a niche in which you are very good at. It really does not have to be something you have been doing for ever, it only needs to be something you love doing. Simply put, write about your passion.

Having said that, Akeem Baiyewu an editor of punch explained that you don’t really  need to be an expert in a particular niche before you begin to sound and look-like an expert in that field. This article is for would-be bloggers who need to write great content about a niche they really do not know much about.

Do you know it is easy to be an authority in a particular niche? All you need is the dedication and ample time to do your research and our old good friend, the Internet. If you have a lot of time, you could go learn about the niche you want to write about. That could take anything from over 52 weeks or more but if you are on a deadline, here are some simple tips that can help you write about any niche. You can also use it to improve your writing in your present niche.

5 Tips to become a successful blogger

Do your homework

One of the easiest ways to write about any topic is to learn all you can about it. Let’s take an example. I want to write about surgical procedures. The first point to consider is to fire up my browser and type the word “surgery” into my browser. What I want to achieve at this point is to know all I can about surgery and to get a feel of how other people have written about the topic. You can also do this if you can lay your hands on publications or magazines that discuss the topic. What you will be looking for at this point apart from learning the rudiment is to note down links to researches, quotes, expert names and sources that were mentioned and anything else that can be of interest. Most especially you want to know what interest people about the topic.

Talk to experts

After following step 1, you are now in a better position from where you started. You now have a better understanding of the industry and issues that people love to talk about. In the process of your research, you might have come across an expert who had discussed any issue pertaining to the topic you are interested in. This is possible if you have followed the links you came across earlier in your research. Now is the time to take it a notch further. Interviewing two or three experts will give you a better insight into the topic and you might even stumble upon facts or figures that have not been previously discussed. You can even ask them for a quote or reference. If the expert is not in your country, you can research their contact details or simply shoot them a tweet online. People really don’t want unnecessary interruption so you have to be as authentic as possible.

Follow your leads

By this point you should have plenty of leads, quotes, figures and fact. Once you have been able to cross check all facts and stats, you can begin to write your first draft. The idea of this draft is to see if you have been able to piece together a puzzle which you do not understand.

After writing this first draft, you want to see if your article needs improvement. There are no set rules or procedures for writing your draft but it is important to state that it is usually a good idea to leave your first draft for at least 24 hours before coming back to it. Once you come back to it, you want to read it again and see how it turns out by putting all the pieces together.

Once you do this, you need to see if there are no glaring omissions. When writing a great piece, you need to be as specific as possible!

When you feel confident you can write with authority, it’s time to do just that.

Putting it all together

This is where you put everything you have been writing together. At this point, you will be dotting the ‘I’s and crossing the ‘t’s.

Conclusion

Writing about any topic can be fun if you are ready to put in the leg work required. Try this technique and let me know how well it worked for you in the comment section

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