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SEO: The Importance Of Valuable Backlink Building

Segun Balogun

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Search engine optimization has come a long way since it was first introduced to the Internet. It has continuously evolved over the years, with new SEO methods becoming very useful, while bad SEO methods are no longer effective. One thing that has been proven and has been a part of SEO for years now is the use of links to gain higher rankings.

Backlinks are essential for any SEO campaign because not only do search engines look at them, but they can also be a really great source of traffic and leads. If you are still new to SEO and don’t completely understand why everyone keeps talking about links, then read on because we are going to go over the basics of what they are and how they benefit your site.

What Are Backlinks And How Do I Get Them?

Backlinks are links that are posted on other popular websites that point back to your website. This gives people on other sites a chance to click on your link and check out your page. While you may be thinking “oh, well that seems easy enough,” think again — this is one of that hardest aspects of SEO. You will need more than just a few great backlinks.

There are many different strategies to get a backlink campaign going. A popular example would be to create some content and then guest posting it on other people’s blogs. Using this strategy provides both websites with benefits. The site you posted to will be able to provide their audience with more quality content, while your site gets a backlink as well as a little traffic from the people that found your content interesting and deciding to click the link.

Blog commenting, done in moderation, can also be

You could also use link-building services that can help you get those links for you if you’re not a whiz at it yourself. Third-party SEO experts can really make your life much easier and save you plenty of time. If you are running a business or multiple websites, you could probably use that time for more productive things, so if you can afford it, hire an expert to do the backlinks for you if you find someone you can trust.

Also, good old-fashioned excellent content will be another way to get a lot of backlinks. If you give people a reason to share the content with their friends and family, then you will see people linking to your site from all over the place.

How Do Search Engines Look at Links?

Search engines will take a look at the links that are pointing to your site and rank them based on how popular the site is, how many people use the link, whether the site is relevant to your niche, etc.  Basically, the better the site, the more “link juice” you get from the incoming link. One link from a well established site is better than 10 links from unpopular sites. Don’t think you can just start posting your links all over the place — that doesn’t work. It used to be a SEO method that was not good to use because it meant using spam as a way to get your link everywhere.

So once the search engine sees that your site is associated with other high ranking sites, they will raise you up as well which, in turn, gets you much more traffic.

Linking Methods To Stay Away From

As I briefly mentioned, you shouldn’t be trying to post your link anywhere that will allow it. With all of the updates that have happened over the years, search engines no longer look highly on sites that use bad tactics and will actually punish the site with lower rankings and less authority.

For example, to get a high ranking very fast, look for other sites that will allow you to post content or your link without much restrictions. Within weeks you have over 150 links out there, but are they actually working? Probably not. This is because you probably posted those links on websites that are completely irrelevant to your niche, have very low authority, or are flagged as link farms. Don’t try and take the easy way when it comes to getting links. The more natural they are, the better they will be.

Also, stay away from using any type of spam methods because not only will it not work, but it also hurts the brand of your site. Stay away from any method you might run into that promises “immediate results,” as they probably don’t work or they might end up getting you in trouble.

Conclusion

I hope you learned a little bit from all of this information. If you are new, links might seem to be a bit confusing at first, but once you start to get into it, it becomes much easier. Just make sure that you keep focused and that your strategies are good. You will eventually be ranked higher than you ever thought possible!

SOURCE : SITEPRONEWS

Experienced Social media Manager , Website designer/Manager, and Search Engine Optimization Consultant with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Public Speaking, Writing, HTML, and Content Marketing. Strong marketing professional with a Bachelor of Science in education focused in Industrial and Technology education from University of Nigeria , Nsukka. For a FREE 30 minute chat about your digital marketing strategy.

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Techplus 2016 : Photos From Second edition of Nigeria’s largest tech gathering

Segun Balogun

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techplus

The second edition of Nigeria’s largest tech gathering , Techplus 2016, with the theme ‘A Connected World’ scheduled to take place from the 21st to 23rd July 2016, commenced on Thursday at the Eko Hotel and Suites. This event is a gathering of people involved in technology at all levels, including gaming, Blogging , Startup , programming and education. This exhibition also serves as a platform for tech enthusiasts to share knowledge and network as well as a marketplace for consumers and businesses. The opening session featured several exclusive VIP sessions and the gaming tournament.

This is the best tech event we at techcribng have attended , so far this year , …Below are some picture about the great innovation and the event in general.

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source : techplusng

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West African Bloggers Conference Set To Hold In Lagos From May 15-16 2015.

Segun Balogun

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wabclagos2015

Building relationships with other fellow bloggers and website owners is the best thing you can do for your online presence.So are you aiready for the West Africa Bloggers Conference . This might not the be the biggest conference for bloggers in Africa but its a must attend for long term bloggers, newbies and aspiring bloggers who want to acquire more knowledge. The conference is scheduled to hold on 15 and 16 May, 2015 at Berkeley Hotel, Ikeja Lagos. Expected speakers at the conference include Bayo Adekambi, Chief Marketing Officer, MTN Nigeria, Jonathan Doerr, Managing Director, Jumia Nigeria, Valentine Obi, Managing Director of eTranzact and several others
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And the benefits?

Networking opportunities for bloggers and SM managers in West Africa.
Learning opportunities.
Access to new digital tools.
Knowledge sharing.
Expose revenue opportunities to bloggers and SM managers in West Africa.
Expose digital trends.
Discuss creative solutions in digital publishing.
Interact with Digitally inclined brand in West Africa.

Log on to www.westafricabloggersconference.com to register a seat. Although you can stream the event live or follow the twitter feeds of the event via the hashtag #WABCLagos2015, nothing compares to being there and getting to network with the best in the sector.

This awesome conference is powered by Jumia NG and lot more I hope to see you at the conference.

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5 Tips to become a successful blogger

Segun Balogun

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Blogging is the act of posting content on a blog (a Web log or online journal) or posting comments on someone else’s blog.
Blogging is very popular today because it allows people to interact with each other. Blogging has also become a popular search engine optimization (SEO) tool because search engines like Google and Yahoo know that a blog is frequently updated with content or visitor comments, so their spiders visit blogs frequently looking for new content to include in their index.

Let’s get one thing out of the way

Blogging is difficult and if you want to get the kind of traffic and exposure you really want then you need to stay within a niche in which you are very good at. It really does not have to be something you have been doing for ever, it only needs to be something you love doing. Simply put, write about your passion.

Having said that, Akeem Baiyewu an editor of punch explained that you don’t really  need to be an expert in a particular niche before you begin to sound and look-like an expert in that field. This article is for would-be bloggers who need to write great content about a niche they really do not know much about.

Do you know it is easy to be an authority in a particular niche? All you need is the dedication and ample time to do your research and our old good friend, the Internet. If you have a lot of time, you could go learn about the niche you want to write about. That could take anything from over 52 weeks or more but if you are on a deadline, here are some simple tips that can help you write about any niche. You can also use it to improve your writing in your present niche.

5 Tips to become a successful blogger

Do your homework

One of the easiest ways to write about any topic is to learn all you can about it. Let’s take an example. I want to write about surgical procedures. The first point to consider is to fire up my browser and type the word “surgery” into my browser. What I want to achieve at this point is to know all I can about surgery and to get a feel of how other people have written about the topic. You can also do this if you can lay your hands on publications or magazines that discuss the topic. What you will be looking for at this point apart from learning the rudiment is to note down links to researches, quotes, expert names and sources that were mentioned and anything else that can be of interest. Most especially you want to know what interest people about the topic.

Talk to experts

After following step 1, you are now in a better position from where you started. You now have a better understanding of the industry and issues that people love to talk about. In the process of your research, you might have come across an expert who had discussed any issue pertaining to the topic you are interested in. This is possible if you have followed the links you came across earlier in your research. Now is the time to take it a notch further. Interviewing two or three experts will give you a better insight into the topic and you might even stumble upon facts or figures that have not been previously discussed. You can even ask them for a quote or reference. If the expert is not in your country, you can research their contact details or simply shoot them a tweet online. People really don’t want unnecessary interruption so you have to be as authentic as possible.

Follow your leads

By this point you should have plenty of leads, quotes, figures and fact. Once you have been able to cross check all facts and stats, you can begin to write your first draft. The idea of this draft is to see if you have been able to piece together a puzzle which you do not understand.

After writing this first draft, you want to see if your article needs improvement. There are no set rules or procedures for writing your draft but it is important to state that it is usually a good idea to leave your first draft for at least 24 hours before coming back to it. Once you come back to it, you want to read it again and see how it turns out by putting all the pieces together.

Once you do this, you need to see if there are no glaring omissions. When writing a great piece, you need to be as specific as possible!

When you feel confident you can write with authority, it’s time to do just that.

Putting it all together

This is where you put everything you have been writing together. At this point, you will be dotting the ‘I’s and crossing the ‘t’s.

Conclusion

Writing about any topic can be fun if you are ready to put in the leg work required. Try this technique and let me know how well it worked for you in the comment section

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