Most internet expert regard Blogging as a new media which refers to the act of posting content on a blog (a Web log or online journal) or posting comments on someone else’s blog.
Randy Duermyer in one of his article on “Why Blogging is so Popular” states that , Blogging is very popular today because it allows people to interact with each other. Blogging has also become a popular search engine optimization (SEO) tool because search engines like Google and Yahoo know that a blog is frequently updated with content or visitor comments, so their spiders visit blogs frequently looking for new content to include in their index.
However at the just concluded West Africa Bloggers Conference, which was organised by GistMate Communications Limited 15 and 16 of May 2015 actually delivered as promised. The speakers who presented at the event are :
Clara Okoro (MD Brand World Media)
Tomi Ogunlesi – Brand Manager of First Bank Nigeria
Ayo Oyebade (MD Advert Strikers LTD and CEO GistMate Communications LTD)
Alaezi Akpuru (Style Consultant Jumia Nigeria)
Lanre Aina – Google Nigeria (Business Development)
Bayo Adekambi (CMO MTN)
Below is a list of Top 25 Quotes from Blogging Experts at West Africa Bloggers Conference
1.Building relationships with other fellow bloggers and website owners is the best thing you can do for your online presence.
2.The choice of niche is important because it has a direct impact
3.Almost every Nigerian blogger wants to be like Linda Ikeji, make up your mind to stand out and be YOURSELF… Create YOU
4.The collective reality of a nation is shaped by writers; this is why every nation needs bloggers.” Bayo Adekanbi
5.Everything you write it is exposed to 7 billion people. Bloggers have the future in their hand
6.Connect with your audience through stories people love.-Shafqat Islam
7.Fashion Niche is huge market for bloggers – Alaezi Akpuru
8.Invest in promoting your blog – take it to ur audience – they won’t come to you. Seun Adenuga (JUMIA)
9.To understand customers, you need to understand their culture – Franklin Ozekhome
10.An idea of a Travel Blog has a potential of accumulating more serious and business-minded audience
11.Reduce your bounce rate. Avoid shitty traffic – it’d kill ur blog. It’s not how much, it’s how real. Uyi (SMILE)
12.Shitty traffic will kill your blog if you don’t get careful #wabclagos2015
13.To promote your blog – Create a trend, or at least jump on one. Seun Adenuga (JUMIA)
14.You can’t be all things for all men – Carve a niche for yourself/brand/blog – Tomi Ogunlesi (FBN)
15.Read more and use quality images on your blog – Mr. Bayero Agabi
16.Invest in promoting your blog – take it to your audience – they won’t come to you. Seun Adenuga (JUMIA) #WABCLagos2015
17.Great writers dig, dig and dig until they find gold.
18.You either write something that is worth reading about or do something that is worth writing about. – Benjamin Franklin
19.Be persistent with what you do.The blog as we know it is a dying phenomenon that is gradually giving way to “vlogging”, which is video blogging.You can create videos that can be monetized on Youtube and also used to drive traffic to your blog.
20. A blogger should be guided by these 4 M’s:
Meaning – Give meaning to what you are doing and separate yourself from the crowd.
Management – Think and act like a businessman because Blogging is serious business. Try to create something that would make your visitors come back.
Monetization – You need to know how to monetize your blog and make money from it.
Measurement – Measure your progress (Alexa ranking, positive comments, writing mood and so on)
21. A blogger should know the following:
Brands want to create content
How to Gain Brand exposure
How to Engage & Educate
How to influence purchasing behaviour of their audience
Improve Brand discoverability
Know that there’s a responsibility on you for the nation as regards the content you put online
About 43% of Nigerians access the internet on mostly mobile only, 29% do mobile only, while about 5% use the desktop only. Therefore, the focus for generating content should be on mobile.
22.Go beyond your content sell your methodology , Give your brand a voice outside your digital space – Ozekhome
23. You must stands out for something to make a meaning – Alero ladipo (CMO SMILE NIGERIA)
24.Always think quality over sensalisalism- Tomi Ogunlesi (FBN)
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”