Oakland, CA — (SBWIRE) — 11/27/2017 — Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine’s own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Oakland, California Reason #281 Why Sourcing Your Local Reputation-Management Needs and Custom Blog Content Creation to http://www.G3-Development.co/ is Necessary
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times’ Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines.
In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that “ranking is dead” because of personalized search. He opined that it would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.
Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice, however Google implemented a new system which punishes sites whose content is not unique. In April 2012, Google launched the Google Penguin update the goal of which was to penalize websites that used manipulative techniques to improve their rankings on the search engine.
~If one thinks about “the real reason why” they need to engage in Social Media,
it all boils down to these basics:
(a) Forming the right relations and
(b) Doing so the right way
~Many business leaders are still at the fundamental stage of asking,
“Why is Social Media important for my business?”
~This very question begs another question:
“Have you been paying attention to the marketplace?”
Ok, so, most people will answer these questions quite easily. And here’s how it usually goes: “Yes, of course I’ve been paying attention to the marketplace and Social Media is obviously important because it seems to be everywhere one turns. One is hearing about Social Media but still have the need to understand why the businesses using it and why is it creating so much attention.” The answer to “Why” is related to “How and What” a business does to engage in market relations with the aim of creating an opportunity for a business transaction. Why do businesses exist? Primarily to:
(a) Create value and
(b) Attract a market who wants the value proposition enough to engage.
However, the “How” of doing this has dramatically changed in the last 2 years from “Push Marketing” to “Pull Marketing.” This transformation has all happened via relevant and relative conversations that attract the market one will seek to the client.
About G3 Development
G3 Development is set out to proactively serve the business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.
To provide leadership in establishing strength with our client’s international businesses, being built on a foundation of innovation, advocacy, technology and business integrity
50 Women Recognized for Their Leadership in Marketing Technology
Austin, TX — (ReleaseWire) — 12/21/2017 –MarTechExec, a rapidly growing online community for marketing technology professionals, has recognized 50 Women You Need to Know in Martech – 2018. The women will be featured in a series of articles that speak to the changing martech workplace, career advice, the biggest challenges ahead and how to increase the presence of women in the industry.
“We didn’t want this list to be comprised of the usual suspects,” Lana K. Moore, CEO and Executive Editor for MarTechExec, explained. “Instead, we wanted to expand our search to identify women who rendered a true passion for marketing and marketing technology — and who exhibited a desire to develop a community of strong, intelligent marketing executives.”
This inaugural distinction hopes to amplify the collective voice of brilliant, deserving women and reinforce support for women, in all workplaces, across all industries around the world.
Beginning in January, the Women in Martech Series will offer resources and programs intended to help anyone, woman or man, succeed in martech.
The series will feature advice, thoughts and opinions from our 50 Women You Need to Know in Martech, including:
Adele Sweetwood, Senior Vice President Global Marketing at SAS
Agata Celmerowski, Vice President Marketing at Klaviyo
Agatha Rymanowska, Senior Vice President, Enterprise Operations at Conversant
Alayne Wilinsky, Senior Product Manager at Zvelo
Aleksandra Injac, Managing Director, Programmatic Buying at Mindshare North America
Amy Fox, Head of Product at Blis
Andrea Lechner-Becker, Chief Strategy Officer at LeadMD, Six Bricks
Angela Wells, Senior Director at Oracle
Anita Brearton, Founder and Chief Executive Officer at CabinetM
Annie Eaton, Chief Executive Officer at Futurus, LLC
Asmita Singh, Vice President, Marketing and Demand Analytics at Travel Leaders Group
Brandi Starr, Chief Operating Officer and Managing Consulting at Tegrita Consulting Group
Brooke Willcox, Director of Digital Business Development at MNI Targeted Media
Cathy McPhillips, VP of Marketing at Content Marketing Institute
Daina Middelton, Chief Executive Officer (Chief Executive Officer) at Ansira
Dasha Moore, Chief Operating Officer at Solodev
Deborah Ermiger, Director, IT Employee Experience at DXC Technology
Emily Kolvitz, Consultant at Bynder
Holly Gage, Marketing Consultant at Rowland Gage
Inbal Lavi, Webpals Group Chief Executive Officer at Webpals
Inecke Snyder-Lourens, Director of Professional Services at Cognifide
Jennifer Kyriakakis, Founder and Vice President of Marketing at MATRIXX
Jennifer Renaud, Global Marketing Lead & Chief Marketing Officer for Oracle Marketing Cloud at Oracle
Jennifer Shambroom, Chief Marketing Officer at YouAppi
Jessica Bicknell, Senior Vice President Business Development at Semcasting
Julie Fleischer, Vice President, Product Marketing, Marketing Solutions at Neustar
Kate O’Loughlin, Chief Operating Officer, North America at SuperAwesome
Kellie Sakey, Vice President of Advertising at Unified
Kelly Jo Sands, Executive Vice President of Marketing Technology and Data Services at Ansira
Kerry Bianchi, President & Chief Executive Officer at Visto
Kim Howard, Marketing Manager at SuiteRetail
Lana K. Moore, Chief Executive Officer and Founder at MarTechExec
Larissa Murillo, Head of Marketing at MarketGoo
Laura Patterson, President at VisionEdge Marketing, Inc.
Leah Pope, Chief Marketing Officer at Datorama
Lisa Henderson, Chief Client Officer, Technology Practice, Epsilon at Epsilon
Lou Donnelly-Davey, Chief Marketing Officer at TracPlus
Maribeth Ross, Senior Vice President of Marketing at Monetate
Mary Ellen Dugan, Chief Marketing Officer at WP Engine
Meg Ryan, Vice President, Marketing Strategy at Atlanta Hawks & Philips Arena
Megan Lueders, Vice President of Marketing at Zenoss
Michel Feaster, Chief Executive Officer and Co-Founder at Usermind
Michele Eggers, Senior Director, Customer Intelligence Product Management at SAS
Michelle Brammer, Director of Marketing at eZanga
Michelle Kim, Vice President, Marketing at Amplitude
Molly Schweickert, Head of Digital at Cambridge Analytica
Nadjya Ghausi, Vice President of Marketing at Prezi
Seeta Hariharan, General Manager and Group Head at Tata Consultancy Services Digital Software & Solutions Group
Sheryl Schultz, Founder & President, COO at CabinetM
Stacy Taylor, Director of Digital Marketing at Carousel Industries
Stefanie Grieser, Head of Partnerships, Events & Global Markets at Unbounce
Valerie Vallancourt, Vice President of Marketing at Outsell
To see what the Women You Need to Know in Martech have to say, check out 50 Women You Need to Know in Martech: 2018.
Make sure to also subscribe to the series to receive updates on resources and programs to help you succeed in martech.
MarTechExec is an Angie’s-List-meets-Reddit online community where marketing professionals rate and review vendors, upvote member-fueled discussions, and learn about the latest strategies, tools, and tactics from their peers. With over 5,000 solutions in the marketing technology landscape, the mission for this Austin-based, bootstrapped startup is to help marketing executives, and their teams, stay on top of their martech game.
For more information, please visit us at martechexec.com and find us on:
NXP and Baidu Partner on Apollo Open Autonomous Driving Platform
- NXP joins Baidu’s Apollo, a leading open autonomous driving platform
- NXP to provide millimeter wave radar, V2X, security and smart connectivity
- Partners to leverage NXP BlueBox development platform for low-power, high performance and functional safety benefits
SHANGHAI, China, Dec. 21, 2017 (GLOBE NEWSWIRE) — NXP Semiconductors (NASDAQ:NXPI), the world’s largest automotive semiconductor supplier and Baidu, Inc. (NASDAQ:BIDU), the leading Chinese language search provider today announced a cooperation in autonomous driving. Under the terms of the agreement, NXP will join Baidu’s open autonomous driving platform, Apollo, and provide semiconductor products and solutions including millimeter wave radar, V2X, security, smart connectivity and in-vehicle experience technologies.
First announced in April 2017, Apollo is Baidu’s open autonomous driving platform which provides a comprehensive, secure and reliable all-in-one solution supporting all major features and functions of an autonomous vehicle. Baidu refers to Apollo as the Android of the autonomous driving industry, but more open and more powerful, allowing partners to go from zero to one and quickly assemble their own autonomous vehicles and start their product R&D. Apollo has now attracted over 70 global partners.
Details of the collaboration include:
- NXP will provide semiconductor products and solutions for autonomous driving, millimeter wave radar, V2X, security, smart connectivity and in-vehicle experiences
- Companies will leverage the NXP BlueBox development platform’s low energy consumption, high-performance and functional safety benefits
- NXP and Baidu will collaborate on sensor integration and high-performance processors for deep learning networks
- Baidu’s conversational in-car system, DuerOS for Apollo, will incorporate NXP infotainment solutions for faster time to market and enhanced performance
“The automobile industry in China continues to advance at an amazing pace,” noted Kurt Sievers, executive vice president and general manager of NXP’s automotive business. “NXP is proud to collaborate with Baidu on the success of Apollo platform. We believe that NXP and Baidu have incalculable synergies to bring to the new automotive revolution.”
Li Zhenyu, general manager of Baidu’s Intelligent Driving Group, said, “The collaboration with NXP is a significant step toward the application of Baidu’s autonomous driving and connected car technologies. NXP’s entry into the Apollo platform will inject momentum into our intelligent and autonomous vehicle ecosystem, creating benefits for the intelligent vehicle industry in China and the world.”
NXP Semiconductors N.V. (NASDAQ:NXPI) enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security & privacy and smart connected solutions markets. Built on more than 60 years of combined experience and expertise, the company has 31,000 employees in more than 33 countries and posted revenue of $9.5 billion in 2016. Find out more at www.nxp.com
For more information, please contact:
|NXP China PR||Ogilvy PR China|
|Ming Yue||Sharon Tang|
|Tel: +86-21-2205 2690||Phone: +86-10-85206565|
|Fax: +86-21-2205 2518||Fax: +86-10-85206600|
Europe / U.S.
WhereverTV Latino Launches on Google Chromecast
FORT MYERS, Fla., Dec. 20, 2017 (GLOBE NEWSWIRE) — WhereverTV Broadcasting Corp. (OTCQB:TVTV), which delivers Over the Top (OTT) subscription television services to a variety of devices including smartphones, TabletPCs, streaming media players, computers and connected TVs and announced today that WhereverTV Latino, a wholly-owned division of WhereverTV and Google (NASDAQ:GOOGL) announced their alliance through Google’s Chromecast Division. WhereverTV Latino launches their OTT platform with Google being our first live-linear streaming partner in Latin America.
Google Chromecast Latin America and WhereverTV Latinos’ new marketing alliance starts on December 21, 2017 with distribution in Mexico and will be offered nationwide through 200 retail stores that include Best Buy, Coppel, Liverpool, Radio Shack & Sears.
“WhereverTV Latino is the future in today’s Latin American television markets. We can offer outstanding entertainment options and provide a variety of content and ground-breaking reality-based programming for WhereverTV Latino subscribers,” says Edward D. Ciofani, CEO WhereverTV. Ciofani continues, “I’m incredibly excited to be launching our OTT platform throughout Latin America with Google Chromecast and this marketing alliance. WhereverTV Latino is proud to have this relationship with an organization that is so unique and forward-thinking.”
Jack Feldman, Director of Latin American Affairs, WhereverTV Latino said, “I am very excited with this alliance between Google Chromecast and WhereverTV Latino. Our goal is to give Google users an enriched viewing experience with the best content available in Latin America as well as the unique opportunity of choosing only the content they want to see.”
Rodrigo Castuera, Director of Strategic Alliances, Google Chromecast division for Latin America, said, “The Alliance between Chromecast and WhereverTV Latino will allow the users to enjoy and experience a variety of content on their TV with their Chromecast devices.”
Ph: (239) 319-2692
About WhereverTV Broadcasting Corporation (Symbol: TVTV)
Founded in 2007, WhereverTV is the next generation subscription television service providing consumers with live-streaming, genre-specific, and in-language viewing choices from around the world, delivered to anywhere in the world, and through any internet enabled device. Programming is identical to existing broadcast and distribution providers with the only differences being that the broadcast signals are accessed through the internet via an over the top (OTT) platform, and channel management is handled by company’s patented Interactive Program Guide (IPG) technology. WhereverTV provides an economically beneficial and completely versatile alternative to traditional cable and satellite services, with the added benefits of personalization and portability. Also known as Internet TV, WhereverTV delivers these same channels, shows and events to SmartTVs and digital media receivers including: GoogleTV, AppleTV, Roku, Amazon Fire TV, iPhone, iPad, iPod Touch, Droid Smartphone, and TabletPCs. The WhereverTV platform enables subscribers to access licensed and free-to-air content across these devices with the IPG across unlimited geographies, and wherever there is internet connectivity. The customer viewing experiences are based on customer location (geo-targeting) and content-rights management (subscriptions). Current in-language subscription offerings include Arabic TV, French TV, Italian TV, and Moroccan TV. Current genre specific subscriptions include NEWS channels, faith based channels and more. Apps are presently available for free in App Stores for iOS (Apple), Android and Amazon Fire TV devices. DVR functionality to record your shows and view later is presently in the works. Licensed US TV content subscriptions will be available in 2017. Please visit: www.wherever.tv, for more info.
WhereverTV Latino founded in 2016, a Mexican Register company, is a family entertainment Over the Top (OTT) platform in which you can enjoy live-streaming TV channels wherever you are and on any device. For further information visit: whereverlatino.tv
This news release contains forward-looking statements, which may not be based on historical facts. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results events or developments to be materially different from any future results, events or developments expressed or implied by such forward-looking statements. These factors should be considered carefully and readers are cautioned not to place undue reliance on such forward-looking statements. Except as required by applicable securities laws, the Company disclaims any obligation to update any such factors or to publicly announce the results of any revisions to any of the forward-looking statements contained herein to reflect future results, events or developments.
SOURCE WhereverTV Broadcasting Corp.
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