Oakland, CA — (SBWIRE) — 11/27/2017 — Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine’s own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
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By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times’ Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines.
In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that “ranking is dead” because of personalized search. He opined that it would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.
Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice, however Google implemented a new system which punishes sites whose content is not unique. In April 2012, Google launched the Google Penguin update the goal of which was to penalize websites that used manipulative techniques to improve their rankings on the search engine.
~If one thinks about “the real reason why” they need to engage in Social Media,
it all boils down to these basics:
(a) Forming the right relations and
(b) Doing so the right way
~Many business leaders are still at the fundamental stage of asking,
“Why is Social Media important for my business?”
~This very question begs another question:
“Have you been paying attention to the marketplace?”
Ok, so, most people will answer these questions quite easily. And here’s how it usually goes: “Yes, of course I’ve been paying attention to the marketplace and Social Media is obviously important because it seems to be everywhere one turns. One is hearing about Social Media but still have the need to understand why the businesses using it and why is it creating so much attention.” The answer to “Why” is related to “How and What” a business does to engage in market relations with the aim of creating an opportunity for a business transaction. Why do businesses exist? Primarily to:
(a) Create value and
(b) Attract a market who wants the value proposition enough to engage.
However, the “How” of doing this has dramatically changed in the last 2 years from “Push Marketing” to “Pull Marketing.” This transformation has all happened via relevant and relative conversations that attract the market one will seek to the client.
About G3 Development
G3 Development is set out to proactively serve the business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.
To provide leadership in establishing strength with our client’s international businesses, being built on a foundation of innovation, advocacy, technology and business integrity
Frontier Airlines Expands Partnership With Points To Enhance Travel Redemption Program
Frontier leverages Points Travel services for members to gain access to over 300,000 hotels
TORONTO, Feb. 04, 2019 (GLOBE NEWSWIRE) — the global leader in powering loyalty commerce, today announced that it has expanded its partnership with FRONTIER Miles, the recently reinvented frequent flyer program of low-fare carrier, Frontier Airlines to leverage Points Travel services, the industry leading white label hotel platform for access to over 300,000 hotels at the click of a button.
Through a single integration with Points’ Loyalty Commerce Platform, which powers Points Travel services, FRONTIER Miles members now have the ability to redeem miles when booking on over 300,000 hotels across the globe. This significant program enhancement is following a successful partnership launch this year with Points and Groupon when FRONTIER Miles leveraged Points’ platform to offer Groupon customers the opportunity to earn up to 5 FRONTIER Miles per dollar spent when buying eligible Groupon deals.
“With the introduction of our recently reimagined FRONTIER Miles program, we’re excited to expand our relationship with Points, growing our redemption capabilities to more than 300,000 hotels, and ensuring the redemption of miles is made even easier and more rewarding for our customers,” said Tommy Langhauser, senior manager of loyalty and partnerships, Frontier Airlines. “The addition of mileage redemption for hotels through Points allows us to give our passengers added flexibility in redeeming their FRONTIER Miles for any part of their next vacation and beyond.”
Frontier Airlines first partnered with Points in 2011 to offer a number of Points’ Loyalty Currency Retailing services, including Buy, Gift and Share to enable its members to get more out of their participation. The introduction of Points Travel services and overall closer collaboration with Points will ensure the recently reinvented FRONTIER Miles loyalty program can continue to better engage their members, generate incremental revenue and drive new member acquisition.
“We have been proud partners of Frontier Airlines for many years now, and are thrilled to be able to further expand our relationship,” said Rob MacLean, CEO of Points. “We look forward to leveraging our platform to power new features for Frontier to attract new members, and to deepen loyalty and flexible engagement opportunities with its existing members.”
Points Travel can be quickly integrated into any loyalty program’s web and mobile properties to create a highly-converting, travel eCommerce offering that is program-branded and leverages the capabilities of the Points Loyalty Commerce Platform. The user experience is simple and intuitive, taking members from consideration to purchase in just a few clicks, ultimately rewarding members with thousands of points or miles as well as being able to redeem points for bookings at thousands of hotels and car rental companies around the world.
Facebook partners with more than 20 African NGOs for Safer Internet Day 2019
The campaign covers most of sub-Saharan Africa
JOHANNESBURG, South Africa, February 4, 2019/ — In line with its commitment to building a safer online world for all, Facebook (Facebook.com) is supporting Safer Internet Day (5 February) with a campaign spanning 15-plus African countries. Aligning with the Safer Internet Day call to action – “Together for a better internet” – by joining hands with more than 20 non-profit organizations and government agencies, the campaign aims to raise awareness about Internet safety and security concerns such as cyberbullying and cyber-crime.
Facebook is supporting the Safer Internet Day by:
Sponsoring the printing of online safety awareness booklets.
Facilitating training sessions.
Creating a family-friendly animation to help raise awareness of the Facebook Safety Centre (https://www.Facebook.com/safety)
“We know that safety is a shared conversation, which is why we are excited to be working with so many stakeholders around the continent to make the Internet a better place,” says Sherry Dzinoreva, Public Policy Programs Lead at Facebook Africa. “Together, with Safer Internet Day as a platform, we can address emerging online concerns, so that people and especially children and the youth, can get the most from their Internet experience.”
The campaign covers most of sub Saharan Africa, including Benin, Cameroon, the Central African Republic, Côte d’Ivoire, the Democratic Republic of Congo, Ghana, Kenya, Malawi, Mauritius, Nigeria, Senegal, South Africa, Tanzania, Uganda, Zambia and Zimbabwe.
Facebook’s highlights for the week of Safer Internet Day include:
Facebook is partnering with The Film and Publication Board (FPB), Media Monitoring Africa (MMA), Google, Department of Telecommunications and Postal Services (DTPS) to launch the Web Rangers Programme 2019. Facebook is also supporting this effort with educational content. Facebook’s Emilar Gandhi will participate in panel sessions to talk about how Facebook strives to keep its community safe.
“Together for a Better Internet is a call to action for every government agency, private company, civil society organisation and citizen of South Africa. A force for good, the digital world also holds some dangers. But these dangers are all created. In and of itself the internet can only cause harm if it is used expressly for that purpose. We all need to respect the rights of others on the internet, as much as we expect our rights to be respected,” says Film and Publication Board spokesperson, Lynette Kamineth.
Facebook is supporting Watoto Watch’s Safer Internet Day event for students at Ngunyumu Primary School in Nairobi. The event is the launchpad for the “A Million Campaign”, which seeks to raise awareness about online safety among schoolchildren. Facebook is providing ad credits and safety booklets for the event.
“The Internet enables us to connect with friends and family, access a wealth of knowledge and information, and express our thoughts and creativity,” , says Lillian Kariuki, Executive Director at Watoto Watch. “Along with these positives, children also need to understand how they can manage online risks as they make use of the Internet’s resources. Our aim, with the help of Facebook, is to equip children with this knowledge.”
Paradigm Initiative Nigeria is running workshops on safer internet use as part of its LIFE program in Kano, Lagos and Aba. Facebook’s Safe Online trainers will run two-hour workshops in both PIN’s LIFE Centers and at schools in Kano and Lagos for this initiative.
“Working with Facebook on online safety aligns with our focus on driving digital inclusion and educating the youth about their digital rights,” Tope Ogundipe, Director of Programs at Paradigm Initiative Nigeria “This programme promises to equip the children who participate with skills and knowledge that will enable them to make confident use of the Internet in their day to day lives.”
Retail Pro International Adds Reseller in Mexico, Increasing Specialty Retail Access to Unified Retail Pro POS
Retail Pro International deepens investment in Mexico specialty retail with addition of another reseller partnership, POS Latinoamericana.
Folsom, CA, Jan. 04, 2019 (GLOBE NEWSWIRE) — Retail Pro International, developer of global, flexible Retail Pro POS platform, announces deeper investment in Mexico retail by expanding their existing local reseller channel in partnership with Naucalpan-based IT company, POS Latinoamericana.
Specialty retailers will benefit most from this partnership, gaining greater access to software that top retailers like Samsonite, Puma, Oakley, Adidas, Diesel and Under Armour use to centrally manage in-store and ecommerce retail – Retail Pro.
Current efforts for Retail Pro International include a focus on helping retailers unify data and operations in Retail Pro, a platform store-management software. Unified data gives end-to-end visibility, helping retailers accomplish the following:
Uncover areas for performance improvement
Improve replenishment across channels
Increase efficiency in store operations
Retail Pro International CEO, Kerry Lemos, comments, “Mexico has sophisticated retailers, with high demand for modern POS technology that helps maximize ROI with better data-driven store management. We are pleased to meet that need with the introduction of more Retail Pro resellers to serve this market.”
Retail Pro International VP of Channel Sales for Latin America, Shaff Kassam, adds, “Retailers are equipped to make the most of their Retail Pro software through our Retail Pro Business Partners. Our partners offer local IT support and training for retailers’ IT teams and provide technical expertise and consulting for tailoring Retail Pro software to a retailers’ needs and regional requirements.”
The developer currently supports 54,000+ retailers in 130+ countries via Business Partner services. The availability of this local support in regions worldwide gives retailers advantage when expanding to new markets in the global economy.
POS Latinoamericana CEO Hector Jaramillo comments, “We look forward to helping Mexico retailers improve productivity and competitiveness with Retail Pro software. Because the technology is localized for Mexico and is easily customized for a retailer’s specific business operations, we believe retailers will be better positioned to respond quickly to industry change and increase profitability.”