The face of the Internet is changing on an hourly basis, as a result of the unprecedented growth in the smartphone market. Supported by millions of applications and growing speeds of mobile Internet connections, new smartphones are taking a bigger and bigger share of the overall Internet market. The advent of those devices is introducing major changes in the way websites and search engines function, as well. It is expected that 2016 will see an unparalleled expansion of mobile SEO. Here are a few tips on how to get ready for the new SEO era.
Starting from traditional SEO
Although mobile devices will demand significant adjustments and even completely new approaches to website design and optimization, mobile SEO will still depend on traditional optimization. You can have the best responsive design strategy in the world and still fall behind if your core content is bad. So, before you start boosting the mobile options, make useful content for your website.
Responsive approach for modern times
While it is true that the development of smartphones and their improved options is faster than web design, web developers and designers are doing their best to keep pace. Their main task is following the innovations on the mobile market, so as to keep coming up with mobile-friendly solutions in the field of Internet browsing. While a few years ago website owners used to create special versions of their sites for mobile users, now the situation is different, thanks to responsive design. According to a study conducted by the Google Webmaster crowd, 82% of all websites used responsive design in 2015. So, it is expected that in 2016 we will witness further improvements in responsive design techniques.
In accordance with Google’s rules
When Google announced that they were going to update their algorithm in April 2015, to make it more mobile friendly, both web developers and ordinary users expected a devastating online earthquake. However, nothing pivotal happened, except for the fact that website owners actually had to adapt their sites to a new, mobile-friendly environment. Those who did nothing to apply new methods for making their sites optimized for mobiles did lose a lot of traffic. However, a large majority of people prepared for the changes on time and now their websites have more traffic, thanks to an increased number of visits from smartphones. If you are not sure how well your mobile-optimized site is doing after the update, check this SEO checker and see your traffic stats.
Web trinity – mobiles, social media, SEO
The demiurge of the first smartphone – the IBM Simon – could hardly know how strong an impact his creation will have on our lives. In the meantime, it joined the information rollercoaster, aka the Internet and then they were introduced to their online highnesses – social media. So, today web developers and website owners have to follow social media, too, because today smartphone users spend about 4.5 hours a day on their smart devices (more about it here) and most of that time is spent in social media. This is a clear sign to webmasters that social media will be crucial for traffic on their websites.
We cannot tell precisely what will happen with SEO as a whole in the future, but one thing is for sure – the next few years will be marked by a battle between smartphones and computers for the throne of the SEO realm. As it seems today, mobile SEO has better chances to become the main SEO factor in the future.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”
Shortcuts to Quick-Starting a Business
We live in the world of startups – they’re everywhere, customers dig them and they are successful. The whole idea of a startup, however, is quick establishment and low investment, which is quite challenging to achieve. Although the point of startups (contrary to popular belief) is in no way to crash and burn quickly, this is often the end result, owing to the fact that entrepreneurs still aren’t used to this new way of doing business. Fortunately, everything about startups is logical and easy to wrap your head around, as this article aims to show.
Everything starts with an idea
There is nothing more fruitful for a business than an original idea – something that has never been done before and that is completely innovative. Of course, we live in a world of technology, connectivity, and being the first one out of almost 8 billion people to come up with an idea is not only difficult, but borderline impossible. Unfortunately, even if you spend hours researching and reading, it doesn’t necessarily mean that an innovative idea will come to you.
Fortunately, the majority of modern startups are based on an existing idea, only improved in some way, or in a different niche. For example, opening a flower shop is in no way a new idea, but opening a flower shop that uses cute little colorful cardboard flowerpots might turn out a success.
Everything starts with an idea that needs to be either original or innovative.
Having a partner is always a cool idea
…especially if these are your baby steps in the world of startups. Ideally, a likeminded friend with similar interests and with the same amount of passion for the project is the perfect choice.
Firstly, the world of business is scary – going through it alone is not only frightening, but also difficult. A partner to share your business successes and failures with is a welcome thing.
Secondly, you might have a huge network of sources, such as investors, testers, potential employees, etc. but it will never be as big as when pooled with a partner’s group of contacts. For example, you might know the perfect candidate for an IT expert for your future business, but your partner may contribute with an awesome web designer.
Finally, there is nothing more rewarding than coming up with something with someone else – this will deepen your friendship and turn out to be a hugely valuable experience.
Round up a passionate team
You don’t have time for CVs, cover letters and recommendations when recruiting – you need to rely on your own personal contacts and the help of big data. Don’t be afraid to spend days on social media research – the perfect candidate might not become obvious by their CV qualifications, but by what they post on their social media pages. For example, a good SEO professional will have a ton of necessary prerequisites, a college degree, more than a couple of finished SEO courses and a neat, professional LinkedIn profile picture. On the other hand, an awesome SEO professional will constantly post about interesting SEO-related stuff on their social media – this means passion, and passion is invaluable, especially when it comes to startups.
Don’t be afraid to outsource
Unless you are incredibly lucky, you won’t be able to fill every position that is required for your startup, and even if you do, you might not be financially able to employ everyone full-time.
This is why outsourcing is a perfectly viable option; for example, if you can’t afford a personal assistant while starting up your business, but you’re tight on time, hire appointment setting services for making cold calls and generating leads.
Name and domain
Remember that you don’t have to rush with the name. Despite the fact that you’re planning on starting a startup, you still have time enough for the perfect name to pop into your head. However, if the perfect name does happen to come to you, make sure that you check the domains for availability and that you coin it as soon as possible – there are a lot of people in the world and someone may well come up with the identical name.
These tips are the basics of what you need to know before getting a startup going. Keep in mind that your idea doesn’t have to be original, but innovative; don’t be afraid of having a partner; be especially focused when it comes to hiring, but don’t be reluctant about outsourcing if necessary. Finally, coin your future domain name on time.
How SEO Can Help Boost Your App Marketing Results
The number of apps that populate mobile devices is growing and so is the competition to get your app amongst them. App marketing has taken off and there are a number of highly popular and much talked about ways in which you can successfully market your app, such as App Store optimization and advertising, be it through third-party mediums or on your own website.
The Google Play Store housed 2.6 million unique apps as of December 2016. Google has been busy with morphing into a platform that provides the ultimate tools to cater to every need an app has. It started off by introducing a mobile-first indexing system, with which Google’s bots will crawl your websites as a mobile user and not as a desktop user. But now, Google intends to take this further. Google is the world’s most powerful search engine and it cannot lose out on the opportunity to develop a medium to make apps appear in its search results. As a result, Google now offers apps the option to index on the search engine, which means that, from now on, search engine optimization will be an integral part of any app marketing strategy.
How does it work?
When using Google on your mobile, you could see results from the apps you have installed on your phone if you put forward a certain search query. Now, even if you don’t have a certain app installed on your phone, Google will still fetch suggestions to install apps in the results if the content they carry matches the search query. This new app indexing strategy starts working when you allow your app to be indexed by Google, much like is the case with website indexing. The different is, you would need to have a webpage corresponding to the content featured in the app.
What Google does with app indexing is, if a certain search query matched the content contained in your app, then Google can display your app in the search results and provide the option to the user to install the app. If a person clicks on the install link in the search results, it will find itself redirected to Google’s Play store where it could get that app installed in its mobile.
What does this mean for app marketing?
Whether it is app store optimization or third-party ads, no one can widen the realm of app marketing to the extent that a search ranking can. Conventional forms of app marketing were quite restricted in the sense that they existed only inside the app store domain mainly. The user would only have the visibility to the apps that were optimized on the app store’s search engines.
Google’s search engine ranking provides more relevancy and more qualified leads because it offers apps as suggestions to those people who are searching for something related to the suggested apps. Diversifying outreach and giving app marketing a boost, Google’s app indexing will bring in a lot more conversions and app installs.
How to include SEO in your app marketing strategy
SEO will have a crucial role to play in charting out a more effective app marketing strategy. To include SEO in your app marketing strategy, you would need to write content for the app that is optimized for Google search. This will help your app gain more exposure when people are using other apps through a feature called Google Now on Tap.
The Now on Tap feature is optimized to work within apps and is available on Android 6.0 Marshmallow. This new feature allows users to hold on to the home screen button when using a certain app and the content on the app’s interface will be read and analyzed, bringing back the most relevant results that could enhance the user’s experience of that certain app. For example, if you are reading a feature about an upcoming election on a news app and you activate Google Now on Tap, you can view the candidate profiles, their constituency, any other related news based on the keywords used in the original news feature. But how would this help your app gain visibility and drive more downloads?
If your app is indexed by Google, then someone using the Google Now on Tap feature in a certain app could see a suggestion to install yours as well if it is relevant to the search. These amazing new features by Google could stand to power even more installs for apps and make their discoverability far easier than was otherwise possible.
One way to optimize and take advantage of this feature would be by revamping current apps. For a new app, you would need to optimize it for Google when it is in the development stage and incorporate this step as a milestone in the app’s lifecycle stages to stand the most chance of benefiting from it. Every marketer who is in the business of promoting apps needs to understand and incorporate this strategy into the app’s marketing mix to increase the app’s chances of becoming a success story.
SOURCE : Sitepronews
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