Having your own website, whether it is an e-store or a blog can be quite a lucrative profession. However, like in any other line of work, for this to function, you need to make it so. Now, with the e-store things are pretty straightforward, you need to optimize the page, implement payment methods and lure people in. Unfortunately, in order for you to make a living off a blog, things tend to get a bit more complex than that. Luckily, this also means that there are far more options available. With this in mind, here are some tips and tricks that will turn your blogging hobby into a perspective career.
Probably the most popular way of earning money in the blogosphere is through affiliate marketing. The way this works is quite simple. Your blog will lead to an online store and your will have a percentage or fixed reward for either store visit or store purchase that lead a customer through your blog. Most of these things depend on the arrangement that you make with the e-store you are doing this for. In either case, this can secure your blog a steady income without straining your efforts and resources too much.
Your own product
As you grow, it is not unlikely that your blog will develop into a brand. When this happens what you can do is start selling your own product. You can go from as simple as selling clothing like t-shirts and hats with your logo to selling niche specific products. All in all, for this you will have to setup your own e-store, which further means that you will have to think about your online payment systems. From this point on, things like payment integration, conversion rates and shopping cart abandonment will become your number one concerns.
Another thing you could do is resort to posting sponsored content on your blog. Sure, some rant about this like it is the worst thing in the world, but in truth all that matters are the quality and relevance of the post and not whether it is sponsored or not. A good sponsored content is always better than a bad organic one and this is all there is to it. However, you must be extra careful not to become too greedy and start posting things that are irrelevant to your audience. Doing this will earn you the title of sellout in no time, which is probably the thing that can make your followers abandon you the fastest.
Last, but in no way least important, there are always those people who would profit (or at least benefit) from your blog being up and running. All you need to do is find them and persuade them to sponsor you. This being said, what you need to do is compose a compelling argument why your potential sponsors need your blog to be operational. Now, depending how good your argument is they might make a one-time investment in your blog or pay regularly to ensure that your content keeps getting there in time.
As you can see, your options are almost limitless and all you need to do is find one (or few) that suits you the most. Making a living off your blog is quite easy if your blog is a quality one. In any trade in the world, the better you are at your job the more your work is worth and blogging is no exception.
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”