When I thought about this topic, Canadian-American songwriter’s Alanis Morissette song, ‘What If God Was One of Us’ came to mind. Immediately, I thought of the time when Jesus Christ walked on earth, about 2000 years ago. And I wondered what people thought of him, how they related and interacted with him. What was on some people’s thoughts about his way of life?
Then I came to a conclusion that some people might have regretted the way they treated him after his death. Others must have regretted not having a relationship with him when he was alive. The rest would have said ‘I would have treated him better only if I knew who he was’.
All that must have happened because some people knew Jesus before his death and some know who he was after his death.
Today, we all know who Jesus is and what he did while on earth. So if Jesus was amongst us today in the human form, what will happen? I think there would be no hiding place for him and we will all probably want to know him or have a personal relationship with him. One of those things I feel Jesus will do is to join the social media family.
Imagine what will happen if Jesus was on social media, especially Twitter. Jesus won’t need to inform Twitter as a company to get verified. As a matter of fact, I think he will be the most followed person on the micro-blogging service.
After American author, speaker and employee of Twitter, Claire Diaz-Ortiz convinced Pope Francis to join the bird family, he has gained more followers than some influential figures around the globe. With a stunning five million followers, @Pontifex is fast rising, gaining over 4,000 followers daily. He tweets in Latin, German, Polish, Spanish, French, Portuguese, Italian and Arabic.
As a religious figure, he’s doing well on the social media. Now imagine if our Lord Jesus Christ tweets. He will absolutely tweet in every language on earth because he is believed to understands and speak every language. You won’t be compelled to follow him; you will utterly and willingly submit yourself to keep up with his social media updates. Now, I can relate with why Peter and the other disciples abandoned what they were doing just to follow Jesus.
Each time I decide to connect with anyone on social media, I check the person’s profile and what he or she talks about. My thought is always on this question ‘If I connect with you, how will it be of benefit to me? What is in it for me? What value are you going to add to me?’ Jesus must have preached a fantastic sermon from Peter’s boat and many people must have listened. Great messages attracts great listeners; same with your social media activities. What are you talking about on social media?
What will Jesus Christ talk about on social media?
• Love and Peace: The gospel of Jesus Christ is about love. God himself is a loving father. ‘For God so loved the world that he gave his one and only Son… John 3:16.Peace on the other hand is an extension of love. ‘So then let us pursue what makes for peace and for mutual up-building.’ Romans 14:19. If we don’t love each other as people, peace won’t reign. The first and consistent message Jesus will preach will always be about loving each other.
• Leadership: The leadership guru, John Maxwell said ‘Everything rises and falls on leadership.’ We will all have many things to learn if we follow Jesus on social media as we will gain so much from his leadership style. Jesus’ first message was from a boat not like the platforms we have in churches today.
From that preaching, he got the commitment of 12 disciples though Judas was a ‘carrot’. The remaining 11 disciples so much continued the great message even after his death. What a leader! You are a leader in your own little social media world. People act and react on charisma to your post; even without knowing who you are.
• #AskJesus: Social media is all about connections and interactions. Jesus can’t be on social media and not get feedbacks from his post. In fact, you will ask him many questions like the Manchester City fans did recently when they asked Jesus Navas some questions about his football career. They wanted to know: “How does it feel playing against Moses in the Premier League? Can you play football on water?” I know you have better question to ask Jesus. Ask him in your prayers and quiet time.
Jesus is not on social media. He will never be but we can learn from him to make the social media sphere and the world a better place.
Thanks to bankole adedeji an editor of punch newspaper for this lovely article
source : punch
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”