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How to Win at Facebook Marketing

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Facebook marketing, they say refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

However, According to Ellie Martin, Facebook is too big to ignore. Currently, the social media platform has over 1.8 billion monthly users. It’s an incredible marketing tool for both small and big businesses alike because it allows them to instantly and consistently connect with consumers. If you want to write a marketing plan, you need a Facebook strategy.

Over 60 million business pages have been published to date, yet only a small proportion of these businesses have acquired the digital marketing knowledge to leverage Facebook’s gigantic user base.

So, how can you capitalize on Facebook’s ubiquity without a six-figure marketing budget? It will take a good deal of market research and patience on your part, but it is by no means a hopeless endeavor.

Research your customers to get a feel for the market

The key to marketing on Facebook is pinpointing your audience. With such a massive user base, businesses have to be wary of posting content mindlessly in hopes of catching a few dozen likes or shares. It’s important to avoid this trap.

Courting loyal customers and fans is the lifeblood of your business, so it follows that your marketing campaigns must be built around them.

Facebook advertising allows you to pinpoint your reach by defining age ranges, gender and interests so that you can more easily reach them. Your organic content should be sculpted around these attributes as well as you will see a more significant return on investment from content with strong intent and purpose than hollow posts aimed merely at promotion.

Ask questions to define your target audience

Here are a few ways to help define your target audience on Facebook:

  • Collect data on your current customers
  • Survey potential customers
    • Ask questions like:
      • What age group do they fall into?
      • Are they in a specific geographic location?
      • What is their lifestyle?
      • What message communicates what they want and need?
  • Research what your competitors are doing to capture the market and integrate them into your marketing strategy.
  • Use existing research, like findings published by Pew, to evaluate consumer sentiment and adjust your tactics accordingly.

Craft a brand message based on market research

The average American spends only about 40 minutes a day on Facebook. While It is by far the most amount of time devoted to any social media platform, it is really a quite narrow time window to entice them to engage with your business.

For this reason, it is of paramount importance to create a strong brand image. The written content and visual web design on your business page should reflect your business’s personality.

Every post, whether promoted or entirely organic, should echo the brand’s voice. On Facebook, sharing image and video posts is very important, but they should remain relevant to your business’s image.

Outshining your competition means not only sharing and creating high-quality, unique content but ensuring that the content is relevant. In order to be relevant, you’ll need to always keep your target market and your brand’s image in mind.

Set a budget before you begin spending

You won’t reach your marketing goals with quality content alone. In fact, organic reach has sagged to a lackluster 2%, as promoted posts continue to dominate the platform.

Even if your content is of the absolute highest quality and relevancy, you will be consistently outperformed by those willing to shell out massive amounts of cash.

There is no reason to fret, however. You can still succeed without draining all of your funds into Facebook. You will, however, most definitely be required to spend a little, at the very least.

Set a budget during the planning phases of your marketing campaign, and strictly adhere to it. Set goals that are realistic within your budget, and be wary not to stray too far from them. As little as $5 a few times a week can help you achieve your goals, so there is no reason to overspend.

Conclusion

Large companies may have the resources to pump in virtually unlimited funds into paid advertising campaigns on Facebook, but this hardly constitutes as a marketing strategy. Furthermore, it is strictly impossible for smaller businesses to adopt the prodigious spending habits of multinational corporations.

Effective Facebook marketing is essentially about precision. You must precisely define your target market, precisely craft your posts around a carefully-constructed brand and (even more) precisely allocate your budget. Digital marketing takes patience; steadily growing your reach and your audience takes hard work.

This work cannot be circumvented by flooding cash into Facebook’s advertising platform, either. You need to work to hone your digital marketing campaigns and bolster those campaigns with quality content and a bit of cold hard cash, too.

If you do invest the proper time and energy, however, you will be well rewarded. You very well could win at Facebook marketing — and win big.

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Business

6 Digital Marketing Ideas for Your Business

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According to some reports, 81% of customers use the web to look up the products or services they want to buy. Moreover, 94% of B2B buyers said they do the same. This makes it obvious that you simply can’t survive in the business world unless you promote your company online. However, not every digital marketing idea is worth investing in. If you’re looking to create a strong online presence for your business, here are six digital marketing ideas worth considering.

Run contests

Online contests and giveaways are one of the best ways to gain attention on the web. Everyone enjoys entering online contests and winning prizes, no matter what they are about. This is something you can use to your advantage. All you need to do is to find the right ways to reward participants. The rewards don’t have to be fancy, with freebies and discounts being the most popular choices among business owners. Another important thing to consider is how to make people participate. For instance, you can offer an entry in exchange for having them like your Facebook page or refer a friend or family member to your business.

Rely on graphics

There’s no doubt that one of the most important factors in online marketing are graphics. Every business out there has to work with professional graphic designers who’ll provide them with visuals to use in their marketing campaigns. Graphics are needed absolutely everywhere from your website to your social media pages. Depending on the size of your business, you can choose to bring in an in-house graphic designer or start working with a graphic design company. No matter what you decide to do, having them design you a beautiful Facebook cover photo and interesting Instagram stories is a must.

Be transparent

People do enjoy browsing the web for stuff they need but that doesn’t mean they’ll turn to just anyone when they need a certain product or service. They’ll always look to do business with companies that are transparent enough and ready to provide them with all the info they need. A good way to make sure people trust your business is to upload the terms of use to your website and make your business look more credible. Grabbing other documents such as vendor contracts templates is also recommended.

Go mobile-friendly

As reported at the beginning of 2019, 62% of users accessed the web from their mobile devices. While PC users will still visit your website often, it’s also recommended that you make it as mobile-friendly as possible. Small screens and short texts require you to use your creativity to the fullest and make sure more and more mobile user notice your business. Fail to do this and chances are you’ll see most of your visitors leave as soon as they realize their experience won’t be the same as if they were browsing the web using a PC.

Use online networking sites

We’ve all heard about LinkedIn and there’s no doubt this platform can help you generate buzz about your business. Create a page for your business and don’t forget to manage it every now and then. Moreover, it’s also critical that you use LinkedIn and networking on a personal level. The best thing about this platform is that it’ll provide you with lists of your friends’ friends you can connect with and grow your career. Not to mention that there are groups on both LinkedIn and Facebook you can join and give your local presence a boost.

Create quality content

One of the biggest reasons why people use the internet so much is that they’re looking for information. And who are they going to listen to more than people who’ve been in the industry for some time? Use your knowledge and experience to create content and share it with people online. If you’re a gifted writer, creating content other people will like shouldn’t be tough. You can even take a look at your old content and see if there are any articles you can repurpose.

Final thoughts

Promoting your business online isn’t easy and with every company now getting on the web, it takes creativity and hard work to stand out from the crowd. Have these six ideas in mind and your company’s online presence will be guaranteed to get a boost.

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Business

5 Ways You Can Use Technology to Improve Customer Experience

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Customer experience is a collection of impressions that your audience gets from doing business with you or merely by interacting with your brand. Therefore, pinpointing what constitutes it may be quite difficult, due to the fact that different people get stimulated by different things. Still, this is a field where technology can be of immense help in more than one way. Here are five examples of how technology can be leveraged to improve customer experience.

1.      Using chatbots

The simplest way to show your audience that you do care about them is to provide them with an immediate response when they try to contact you. This is exactly what chatbots are there for. Other than this, chatbots can drastically cut down the volume and gravity of human error, providing for much better customer experience. This way, you also get to increase your customer base and grow your operations.

2.      Big data analytics

The biggest problem with interpreting the needs of your audience lies in the fact that there’s the subjective factor that you can never really predict or anticipate. With the help of big data analytics, such a thing might, at last, become a possibility. The bigger the number of your test subjects, the more reliable the results will be. Nonetheless, access to big data isn’t all that you need to focus on. What you also need to pay attention to is the right analytical tool. Some businesses even decide to go for business intelligence software, in order to help them turn this data into actionable information.

3.      Automating your feedback-gathering process

The biggest problem with feedback lies in the fact that the majority of your audience doesn’t leave any. They go to your site or e-store, complete a purchase and leave things at that, leaving you in the dark to wonder whether they’re content with the service they’ve received. Nevertheless, by collaborating with platforms that specialize in the art of creating an efficient customer satisfaction survey, you can overcome this obstacle with relative ease. Other than learning a thing or two about your customer service (from reliable and credible sources), this way, you also get some responses that are good enough to be used in testimonials. All in all, your options are quite numerous.

4.      Virtual reality (VR) and augmented reality (AR)

The very term experience is something highly subjective. However, what if you had the means to drastically increase the immersion of your customer’s interaction with your brand? VR and AR can help you do just that. First, it goes without saying that advertising and marketing will become more effective. Once you add one more dimension to your brand’s interaction with your customer base, you’ll be able to raise your customer experience to the next level.

5.      Internet of things

The biggest downside of the manufacturing process is the lack of understanding of how the items you produce are actually used. You make your items to serve one purpose, describe the way they should be used and leave tutorials and guidelines for your customers to follow but is there really a guarantee that these items will be used in this way? Of course not. With the help of internet of things (IoT), you might finally be able to get some insight into the life of your products once they leave your inventory. This insight alone will help you drastically improve their efficiency and, therefore, customer experience that comes from them.

Conclusion

The very last thing you need to keep in mind is the fact that customer experience isn’t a feature, but the overall impression that your customers have after interacting with your brand. Still, with the help of technology, you can gather data on what matters to them the most, as well as what works the best. Some tech trends offer additional features for your customer base to embrace, thus taking you one step further.

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Business

Reasons to Outsource Social Media Management

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Outsourcing has become very popular among modern companies. Having professionals take over part of your business process and not having to deal with it on a daily basis is a great option. Not to mention that you don’t have to hire a professional to do only one thing in your company, just opt to outsource it to someone who does only that and pay for the service, not the talent. There are numerous reasons why outsourcing social media management makes so much sense, and we are going to cover some of those reasons today.

When do you know you need a social media manager

Most companies do not realize how important the presence on social media is for obtaining new clients and maintaining old relationships. This is why hiring an inexperienced intern to take over this part, or having someone post something a few times a month. This is not a valid strategy and ends up costing your company a lot. Having consistency is essential. So if you are not certain you have the right people or tools to take this on it is essential that you outsource it to the best possible expert who will be able to handle the workload and ensure that there is a foolproof social media strategy in place to ensure the best possible results for your company. Taking into consideration that there are currently 3.397 billion active social media users this is a channel you cannot afford to overlook.

Having a strong social media presence can help establish your brand

And having an experienced social media manager who can take on this challenge is essential. They will know what are the best strategies for your company. You need to have a strong presence not only to attract possible customers but also to quality SEO lead generation as conducting outreach from LinkedIn, Facebook can be far more efficient if you have an established name and following on the selected social media platforms. Leads that you are contacting respond better to recognizable brand names and to companies they can research and read about directly from their customers.

Your social media manager will know which tools to use

This is one of the biggest benefits of outsourcing social media management. You won’t need to invest in all the latest tools and products needed for this section of the business process. The company or person you outsource it too has already all the necessary tools and the required knowledge of how to use them, making it the process itself far more efficient.  In addition, using the right tools for social media management can ensure that you get the desired results far more efficiently than if you did the whole process alone, step by step.

Saving both time and money

This is definitely the most important reason to outsource social media management. First of all, having an expert take over means that you won’t have to allocate your own time and resources to deal with this marketing aspect. Secondly, you will only have to make one single monthly payment and not think about additional investments into ads or tools that can be quite costly. Based on the social media management plan that you get from the company you have outsourced so you can get all the necessary information regarding what you are paying for and be able to monitor the desired progress.

There you have it, valid reasons why social media management outsourcing makes the most sense for both you and your company. All that is left is finding the perfect fit so that you can outsource it as soon as possible.

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