Despite what many people think, blogging is not the thing of the future, but the thing of the present. With so many different sources all over the world and a huge variety of topics that are covered, keeping up with the world of blogs has become quite a challenge. However, creating them is no easy tasks either, especially if you are a beginner. When starting a blog, it is important to know how to choose the best platform for your content, so, here are some of the options and a few tips that might help you come up with the best solution.
This is obviously the most famous blogging platform out there – and it seems that everybody is using it, from big corporations to small online businesses. The reasons for this are simple: WordPress.com is free, it hosts your content on their own servers – WordPress.org does in on an external one – and is really easy to use. It does not, however, support overly complicated customizations, but does allow you to use various themes.
WordPress is ideal for blogs that cover diverse topics – from a male-oriented IDKMen to a huge number of those that talk about women fashion, make-up tips and hair styles – which is why it is used more than all other blogging platforms.
Another free idea that allows you full control over your blog is Blogger – this is the Facebook of the blogosphere. You can set it up in a matter of minutes, get your unique URL – customname.blogspot.com – add a color pattern and a theme, and you are good to go. There are lots of additions you can introduce as well and, depending on your HTML programming skills, your blog can be more or less advanced and sophisticated.
The reason many people love Blogger is because it is easy to read and edit. This is especially helpful for young writers interested in developing their writing skills. On a Blogger blog, they can display their work to the public, get comments and critiques and build an online community of readers.
Even though it is often considered to be a social media platform, Tumblr is actually a blogging platform that will allow you to connect to your favorite blogs and bloggers more easily. In addition to that, it is visually appealing and perfect for the young generation and micro-bloggers striving towards a successful career in blogging.
Since it works on the level of pictures and gifs more than words, Tumblr is quite suitable for TV and movie fans that post pictures of their favorite celebrities and express their opinion on their work. However, it is popular with literature lovers, too, so you can find a good selection of blogs that promote reading as a pastime activity and post inspirational quotes.
Besides these, you can opt for other platforms as well – TypePad, WIX, Movable, Medium, Weebly, etc. Most of these are free of charge, but not all are appropriate for all topics and texts, so you should explore them all before settling on one.
Of course, when choosing the right blogging platform for your needs, you should also think about what your brand is and what you want it to say. Some platforms are more suited for different types of brands, especially if you wish to make money with your blog. Experts from a brand agency from Melbourne advise that you keep this in mind too when choosing the platform for your new blog.
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”