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How SEO Can Help Boost Your App Marketing Results

Segun Balogun

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Truce! Apple and Samsung call off patent war outside U.S.

The number of apps that populate mobile devices is growing and so is the competition to get your app amongst them. App marketing has taken off and there are a number of highly popular and much talked about ways in which you can successfully market your app, such as App Store optimization and advertising, be it through third-party mediums or on your own website.

The Google Play Store housed 2.6 million unique apps as of December 2016. Google has been busy with morphing into a platform that provides the ultimate tools to cater to every need an app has. It started off by introducing a mobile-first indexing system, with which Google’s bots will crawl your websites as a mobile user and not as a desktop user. But now, Google intends to take this further. Google is the world’s most powerful search engine and it cannot lose out on the opportunity to develop a medium to make apps appear in its search results. As a result, Google now offers apps the option to index on the search engine, which means that, from now on, search engine optimization will be an integral part of any app marketing strategy.

How does it work?

When using Google on your mobile, you could see results from the apps you have installed on your phone if you put forward a certain search query. Now, even if you don’t have a certain app installed on your phone, Google will still fetch suggestions to install apps in the results if the content they carry matches the search query. This new app indexing strategy starts working when you allow your app to be indexed by Google, much like is the case with website indexing. The different is, you would need to have a webpage corresponding to the content featured in the app.

What Google does with app indexing is, if a certain search query matched the content contained in your app, then Google can display your app in the search results and provide the option to the user to install the app. If a person clicks on the install link in the search results, it will find itself redirected to Google’s Play store where it could get that app installed in its mobile.

What does this mean for app marketing?

Whether it is app store optimization or third-party ads, no one can widen the realm of app marketing to the extent that a search ranking can. Conventional forms of app marketing were quite restricted in the sense that they existed only inside the app store domain mainly. The user would only have the visibility to the apps that were optimized on the app store’s search engines.

Google’s search engine ranking provides more relevancy and more qualified leads because it offers apps as suggestions to those people who are searching for something related to the suggested apps. Diversifying outreach and giving app marketing a boost, Google’s app indexing will bring in a lot more conversions and app installs.

How to include SEO in your app marketing strategy

SEO will have a crucial role to play in charting out a more effective app marketing strategy. To include SEO in your app marketing strategy, you would need to write content for the app that is optimized for Google search. This will help your app gain more exposure when people are using other apps through a feature called Google Now on Tap.
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The Now on Tap feature is optimized to work within apps and is available on Android 6.0 Marshmallow. This new feature allows users to hold on to the home screen button when using a certain app and the content on the app’s interface will be read and analyzed, bringing back the most relevant results that could enhance the user’s experience of that certain app. For example, if you are reading a feature about an upcoming election on a news app and you activate Google Now on Tap, you can view the candidate profiles, their constituency, any other related news based on the keywords used in the original news feature. But how would this help your app gain visibility and drive more downloads?

If your app is indexed by Google, then someone using the Google Now on Tap feature in a certain app could see a suggestion to install yours as well if it is relevant to the search. These amazing new features by Google could stand to power even more installs for apps and make their discoverability far easier than was otherwise possible.

One way to optimize and take advantage of this feature would be by revamping current apps. For a new app, you would need to optimize it for Google when it is in the development stage and incorporate this step as a milestone in the app’s lifecycle stages to stand the most chance of benefiting from it. Every marketer who is in the business of promoting apps needs to understand and incorporate this strategy into the app’s marketing mix to increase the app’s chances of becoming a success story.

SOURCE : Sitepronews

Experienced Social media Manager , Website designer/Manager, and Search Engine Optimization Consultant with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Public Speaking, Writing, HTML, and Content Marketing. Strong marketing professional with a Bachelor of Science in education focused in Industrial and Technology education from University of Nigeria , Nsukka. For a FREE 30 minute chat about your digital marketing strategy.

How To's

Change Your Router’s Login and Password

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The sheer number of wireless router suppliers employing the IP 192.168.0.1 as the default IP address for their routers isn’t minor. A very important thing is that this specific IP might be changed and it is an important part of safe-guarding the wireless network system. We generally alter this IP with the router settings panel. Basically, the IP address exists to give a unique identification for pieces of equipment inside the system. This numeric Identification is made of four divisions of numerals, separated by dots. A certain IP range where this IP address belongs is the one between 192.168.0.0 up to 192.168.255.255.

If you should alter the router IP address, login name or security password, create a wireless network which has a particular SSID you can certainly do this particular by writing the default router IP address in the web browser URL bar. That is practically the main use of the default wireless router IP address. In this case the IP 192.168.0.1 is a default router IP address for router producers including Netgear or D-Link according to this site 192-168-01.com. This is the reason why this particular IP is one of the most popular default router IPs nowadays.

What exactly is 192.168.0.1 ? How you can login to the router?

The wireless router is a networking unit transferring files in between the personal computing devices and the Internet.

What else can you conduct with 192.168.0.1?

Guide to the IP of 192.168.0.1 if you create, you will access the entire electronic system as authoritative. With its guidance it is possible to enable Wi-Fi, repair limited networks troubles and completely control and customize the wireless router options.

The router IP and the way to find it?

As an illustration, Netgear routers apply this IP address as a router IP that can help them link a number of units to the web. Working with this, different pieces of equipment can connect to the router. To setup the router, just enter 192.168.0.1 directly into your internet browser. There will probably turn up a webpage with wireless router’s info where you will be requested to create a username and a security password. If there is a panel like search engine results or another problem, that might imply the wireless router doesn’t have any connection to 192.168.0.1 address or the computer does not identify the router. It is best to try out the link between your laptop or computer and wireless router. You can also examine your wireless link and see if you’ve selected the wrong wireless network.

Many different D-Link plus Netgear wireless router models use this specific IP address as a router IP address, and for this particular reason it’s wise to modify the default IP as soon as possible. And yet it is possible to change it anytime using the network router’s management control unit. The IP address 192.168.0.1 is regarded as the private IP address spectrum. Home wireless routers will use it to make a default gateway. In this particular router, you have access to it to the managing control unit, directing on the http://192.168.0.1 by the internet browser. It doesn’t matter what is the type of the wireless router, you can use the router IP to solve various connectivity issues using this IP address or any other related IP address that is equivalent to the default gateway. Any IP, one device within the network utilizes 192.168.0.1 in order to avoid IP address conflicts. It is good to understand that IP conflicts can be repaired easily, however always make sure that the new unit in the network has a unique IP address. In most cases we do not have to be concerned about it since current wireless routers take care of it correctly.

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Set Up Your Wireless Gateway and Connect Your Wireless Router

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If you wish to learn more regarding logging into the Xfinity router, you are in the perfect place. You probably need to have a brief tutorial that should help save time from checking out the guide.

Why you need to sign in to your own Xfinity wireless router?

The particular motives why you must login to the router are various. You could adjust our Wi-Fi system, enhance your network security by changing the default router username and password or wireless network password, or updating the router to the newest firmware version.

They are easy to perform by yourself, and definitely will just take a few moments when compared with going through the hassle of phoning technical support and waiting right up until they send a services employees to come and get it done instead of you.

At the start we must learn more about the router alone.

What is the Xfinity Default Wireless router IP?

The default router IP for the Xfinity Router together with other wireless routers is 10.0.0.1. If you fail to access the wireless router configurations page using this IP, make sure you check your router and the label on it with all the essential sign in information.

If you’re not that lucky, then take the instruction manual and search for it within the proper part.

Still avoid to take that instruction manual? OK, here’s another option available for you:

How To get the Xfinity wireless router IP address?

1. Touch the Windows button on your computer keyboard and the letter R all at once.

2. Write “cmd”, without quotations, and then push the Enter key to start the Command Prompt.

3. Write IPCONFIG and after that hit Enter once again.

4. Locate “Default Gateway” through the range of adapter info that popped up on the desktop.

5. The IP address adjacent to it is the default wireless router IP.

What Exactly Is The Default Sign in For Comcast Xfinitry Wireless routers?

Nearly all wireless routers use default router login credentials. The most common password and username combination will be “admin” for your login name, and “password” for the password.

Other entirely possible combinations are “root” and “root”, or perhaps “cusadmin” and even “highspeed”. If nothing of those do the job, you will need to check both the sticker at the wireless router or the instructions. No, no alternate alternatives now.

Log In To The Comcast Router – Or Reset?

At this stage, you most likely have the router log in information.

However, occasionally routers were utilized by past customers, so the default login details happen to be modified. If it is the case, you will have to reset the router that allows you to sign in to it using the default password.

Resetting the Comcast router step-by-step

1. Get yourself a paper clip or anything which has a slim, pointy tip, after that push it to the hidden reset button in the router for approximately 30 seconds.

2. Let go the key when the led lights at the wireless router turn off and then switch on once again.

Next attempt the sign in steps just as before.

If this still doesn’t function, then it is time to speak to your client service. I really hope these tips have been of some help to you into logging on to your Comcast Xfinity router. Being familiar with how to comfortably connect to the Comcast Xfinity router configurations page will help you deal with all minor network difficulties on your own. Who knows when you may need them for a second time.

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How To Find The Router Default IP Address

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The default router IP 192.168.1.1 is given automatically to many different routers. Almost all router brands today make use of a default router IP for their routers and 192.168.1.1 is among the popular. The IP 192.168.1.1 is one of the most popular IP addresses nowadays. This particular IP address is part of the private IP range and that signifies that this IP may not be found from a laptop or computer which isn’t in the computer system.

It is always good to know that this specific IP address may be used independently in as many laptop or computer networks as possible, however in the same system it has to be existing only one time or an IP conflict may occur if a couple of machines have this particular IP address together.

Normally this specific IP address as well as Default Gateway are definitely the very same.

The Internet protocol address 192.168.1.1 is used by a lot of router makers nowadays, but at the beginning it was developed for specific companies. For a significant number of consumers this particular is perfect, because if you are worried about the security of your own system, you can certainly adjust this particular IP.

default router IP

As a result of large number of internet threats today, applying this Default IP address makes almost everything significantly less unsafe. When you have some networking troubles, it is easy to resolve them since there are a number of instructions on the net to help you.

A router settings are often found at this particular address. You need to be informed about this specific IP if you need to create a new router or attempt to fix some network problems. The customer need to open up an internet browser and type http://192.168.1.1. When you sign in to the router options, you can actually modify all the default configuration settings to make your network safer.

Currently most computer systems as well as other devices can see the default wireless router IP regardless of whether the user knows it or otherwise.

How to get the router Default IP

Despite the fact that routers get the job done properly when we talk about data transfer, the customer can experience numerous issues as a result of aged firmware or failing computer hardware.

Here you will learn more about the most frequent router issues, the way to fix them and ways to find out if 192.168.1.1 is actually your default IP address.

1. Get connected to Your Wireless router

If you want to get connected to your own router, the most effective way will be to use an Ethernet cable. Nearly all notebooks have an Ethernet port, just as a good number of desktop computers.

Link your unit to the wireless router to ensure wi-fi setups might be ruled out as the reason behind virtually any issues.

2. Check out the Router Default IP

Although most end users nowadays use this specific IP as a default router IP, there are many other router manufacturers using other Router IPs..

If your wireless router has DHCP capability, your connected laptop or computer will be able to get an Default IP from the wireless router on auto-pilot. Make absolutely certain the default router IP address and the Default gateway are definitely the exact same.

Usually, the default gateway will likely be 192.168.1.1, just like the wireless router IP.

3. Check out the Records

Keeping data is among the handy options integrated every single wireless router at this time. Here you are able to examine the wireless router Default IP plus the device which attempts to hook up to your system. Checking the data could make it less complicated to recognize any errors and fix them later on.

4. Check out the Trouble

If your complication you have happens occasionally, it is most likely hardware related. Upgrading the failing computer hardware is probably the greatest options.

On the flip side, if the issue is continuously present, you can be sure that there’s a bug or a mis-configuration issue. In this specific situation, examining the logs will give you an idea where you can search for a fix.

In the event you have problems solving IP addresses, there are a couple of possibilities open to you:

Generally if the issue is intranet-related, then you won’t have the ability to get connected to your own router. Resetting it to the factory settings is the best option in this scenario.

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