Last week I discussed on this platform four things you should start doing in order to increase your web ranking and therefore your traffic. Before we go into things you probably stop doing right now if you want to increase your ranking and get more traffic, I need to state again that no matter what you do, the building block of any successful ranking starts with a proper on-page optimisation.
On-page Optimisation or what is really known as search engine optimisation is the only way to get search engines spiders to crawl your website and understand it.
So let’s talk about four things you might be doing that can affect your ranking and traffic without you really knowing it.
A mindset of getting links at all cost
Links are an essential part of search engine optimisation and the best way to increase your ranking is too acquire more links. Links that help your ranking are those that can send you referral traffic and are do-follow links. This is one of the reasons Google does everything hard to make sure that it penalises websites that try to manipulate their ranking by buying links. So the links you should seek should always be relevant links that are do-follow and will send you referral traffic. These days I am beginning to see bloggers with the mentality of link to me and I link to you in the aim of increasing their ranking. Massive reciprocal linking is an act that can get your website penalised.
Lack of good social media presence:
Social media do not directly affect ranking but remember that social media is a great way to drive traffic to your website. If the overall aim of links and ranking is to increase your organic traffic, then establishing your brand on social media is a good way to start. As people discover your brand on any of the social media platform, they will in turn visit your website, refer your brand and ultimately link to it on their blogs. Remember the French blogger case we discussed in the first series of this article last week. Yes. You need to build quality followers if you want your brand to gain fast traction. Social media may not directly affect ranking but it is a part of the equation.
Lack of good content:
One of the major disasters of ranking and traffic is when people attempt to increase or rank a website that has lean or poor content. As the search world becoming increasingly content-centric, website that ranks over others will be websites that have quality pages amongst other factors on their website. Quality pages are pages that contain information that are useful to the web visitors. One way to address this problem as most of the essential pages on your website that you want to rank will be stalled at one point or the other is to start a business blog. As you begin to blog, you have the added advantage of making your website more discoverable if you follow best practices.
Absence of a standard website:
Why did I bring this down here? Should it not be the first thing I should have mentioned? While if not for anything, I want this last point to stick in your mind as this series is rather a long one. As you either start building your website or re-designing it. A standard website is where it all begins and I am not talking about spending thousands on a good design. No. What we are focusing here are things that will hurt your website as you design the pages. First is focusing on the use of excessive heavy graphic, images or videos. When your website is too heavy, it indirectly affects your site load time. This therefore means that people with lower internet connection will find it hard to access your website. If you live in this our environment you already know that the broadband quality is low. So why punish your web visitors more.
The second take home point from this factor is the use of frames or other practices like excessive scripting that make your home content appear lean.
If you have all the contents in the whole world but hide them inside a frame, the search engines will find it difficult to read your content. This means your website becomes “lean” to them which translate to lack of content. Lack of content means your website will be pushed further down the ranking table to give way to website that have “more” contents.
We have seen practices that we need to engage in to increase our ranking. If you put in mind that the ultimate aim at all times is to delight your visitor, a lot of these problems are half solved.
SOURCE : PUNCH
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”