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How organic web traffic can stunt business growth- By Adegboye Adeniyi (2)

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How organic web traffic can stunt business growth-

How organic web traffic can stunt business growth Last week I discussed on this platform four things you should start doing in order to increase your web ranking and therefore your traffic. Before we go into things you probably stop doing right now if you want to increase your ranking and get more traffic, I need to state again that no matter what you do, the building block of any successful ranking starts with a proper on-page optimisation.

On-page Optimisation or what is really known as search engine optimisation is the only way to get search engines spiders to crawl your website and understand it.

So let’s talk about four things you might be doing that can affect your ranking and traffic without you really knowing it.

A mindset of getting links at all cost

Links are an essential part of search engine optimisation and the best way to increase your ranking is too acquire more links. Links that help your ranking are those that can send you referral traffic and are do-follow links. This is one of the reasons Google does everything hard to make sure that it penalises websites that try to manipulate their ranking by buying links. So the links you should seek should always be relevant links that are do-follow and will send you referral traffic. These days I am beginning to see bloggers with the mentality of link to me and I link to you in the aim of increasing their ranking. Massive reciprocal linking is an act that can get your website penalised.

Lack of good social media presence:

Social media do not directly affect ranking but remember that social media is a great way to drive traffic to your website. If the overall aim of links and ranking is to increase your organic traffic, then establishing your brand on social media is a good way to start. As people discover your brand on any of the social media platform, they will in turn visit your website, refer your brand and ultimately link to it on their blogs. Remember the French blogger case we discussed in the first series of this article last week. Yes. You need to build quality followers if you want your brand to gain fast traction. Social media may not directly affect ranking but it is a part of the equation.

Lack of good content:

One of the major disasters of ranking and traffic is when people attempt to increase or rank a website that has lean or poor content. As the search world becoming increasingly content-centric, website that ranks over others will be websites that have quality pages amongst other factors on their website. Quality pages are pages that contain information that are useful to the web visitors. One way to address this problem as most of the essential pages on your website that you want to rank will be stalled at one point or the other is to start a business blog. As you begin to blog, you have the added advantage of making your website more discoverable if you follow best practices.

Absence of a standard website:

Why did I bring this down here? Should it not be the first thing I should have mentioned? While if not for anything, I want this last point to stick in your mind as this series is rather a long one. As you either start building your website or re-designing it. A standard website is where it all begins and I am not talking about spending thousands on a good design. No. What we are focusing here are things that will hurt your website as you design the pages. First is focusing on the use of excessive heavy graphic, images or videos. When your website is too heavy, it indirectly affects your site load time. This therefore means that people with lower internet connection will find it hard to access your website. If you live in this our environment you already know that the broadband quality is low. So why punish your web visitors more.

The second take home point from this factor is the use of frames or other practices like excessive scripting that make your home content appear lean.

If you have all the contents in the whole world but hide them inside a frame, the search engines will find it difficult to read your content. This means your website becomes “lean” to them which translate to lack of content. Lack of content means your website will be pushed further down the ranking table to give way to website that have “more” contents.

Conclusion:

We have seen practices that we need to engage in to increase our ranking. If you put in mind that the ultimate aim at all times is to delight your visitor, a lot of these problems are half solved.

SOURCE : PUNCH

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Social media giants, Facebook urges publishers to leverage creative content for improved revenue

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Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.

Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.


Muhutu-Remy urged social media publishers to avoid clustering on already competitive content publishings.

“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”

Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.

She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.

Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.

Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.

Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.

“It comes easy because it’s something I love doing. Passion is necessary to push one further.”

She advised publishers to be consistent and continually renew strategies to communicate with their audience.

Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.

She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.

“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.

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Reports of Unstable Google Search Results

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SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.

“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”

“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”

source: webpronews

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Firing Games? Do They Have Any Knock-on Effects?

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Shooting games have been attracting every person’s attention and nowadays, they are much popular than in the past. Such sort of genre not only adds thrill to the video games nevertheless they likewise have many knock-on effects. Online video games, becoming invented just for fun, provided more than fun and by making use of latest and advanced technology, capturing games have got redefined the gaming experience. With heart-throbbing sound effects and classic graphics, the player gets lost into another globe where at this time there is without question nothing aside from the passion to try and do the objective by taking walks over gone bodies of your enemies and totally wrecked enemy aquaria and planes!

Many of the parents might fault shooting games since they feel that they will do mess up their children and kids learn little or nothing from it. In fact, they will lose the study and turn irresponsible. Naturally , this is undoubtedly true yet provided if kids are out of control and are generally million mls away when their father and mother shout by them. Then, is this a picture taking game that only brings such frustration’ Isn’t that possible that a youngster tuning in to the background music or viewing movie may possibly ignore many of these instructions too’ Meaning to convey that, in terms of obedience, that lies ‘in kid’ certainly not the instrument he is undoubtedly using!

Allow us find out one serious fact that we were uninformed of till it was supplied on public interest! A examine by research on the College or university of Rochester revealed that people who enjoy shooting cum action video gaming for a few hours a daytime over the course of an individual month confirmed improvement all their functioning found in eye scannings by regarding 20 per cent. “Action video game take up alterations the way in which our heads procedure aesthetic information, inches since stated by Daphne Bavelier (professor, The mind and Cognitive Sciences). This individual adds that such games might thrust the human being physical system for some larger restrictions and the head gets sets to that and this kind of learning in that case carry-forward in other pursuits and perhaps everyday activities.

Psychiatrists as well admit that such firing games produce mind forewarning and a gamer starts thinking in numerous techniques. On other phrases, the capability of the human brain to have multidimensionality considerably boosts. Allow us take a look at one straight forward case; at a particular level, a main character from the action game comes and right away gets result and in that case dry. It happens when, twice or even more than that but in that case, the player begins thinking about the weaknesses. The mind starts considering in a multidimensional way and tries to reading among lines; just where will do a topic come in? Who have shoots and where? He thinks two times prior to pressing further more by that level and uses the crosswire or most up-to-date binocular and finds out that butthead and baaanggg!!! End!!! Enjoy the brain’s activity here; this was pondering so common and anything could come right in the manner, but the loss of existence produces mind to job hard and to get a uncovering!!!

All together, taking pictures game perform have many additional benefits but it all depends about the person how they have this and exactly how the employ. You got hydrochloric acid along; now you can invent some great chemical out of it or basically may melt away clothing!

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