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How Employees Can Help (and Hurt) Their Employers on Social Media

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How Employees Can Help (and Hurt) Their Employers on Social Media

Social media sites like  Facebook, Twitter, YouTube has really improved our businesses . When it comes to searching for a job , advertising , recruiting and promoting in this new age of Social Media, platforms such as LinkedIn , facebook and twitter comes to mind for tech savvy and internet-oriented people..
Abby Perkins an editor of sitepronews explains how Employees Can Help (and Hurt) Their Employers on Social Media

 

As an employee, you’re probably aware that your social media accounts can have a big impact on your career. But did you know that your actions on social media can actually affect your employer, too?

One off-color remark or simple misunderstanding could be enough to send you and your employer into a hurricane of bad PR. However, the reverse is also true – you could be your employer’s most valuable asset when it comes to helping grow his or her brand on social media.

Whether you’re working a part-time job or are in your dream career, you can utilize these tips to avoid damaging – and potentially even improve – your employer’s brand on social media.

Avoiding controversy

Some companies thrive off of occasional controversy. After all, bad publicity is still publicity, right? Well, not always. While some companies and CEOs can swing an occasional controversial remark, as an employee, you should play it safe.

While Home Depot may be able to recover from a stunningly tacky ad and ZzzQuil may be able to use Martin Luther King, Jr. Day to make a play on “dreams,” you should avoid the temptation to get a cheap (and possibly offensive) laugh for your business. Let the marketing departments take risks in that regard, and make sure that your social media profiles stay squeaky clean by avoiding off-color jokes or remarks.

Your social media pages can also be judged negatively by association, whether it’s joining offensive groups on Facebook or reposting offensive things on Twitter. If you really can’t avoid that kind of content, create a separate account for these actions, and a more buttoned-up account for professional interactions and work acquaintances.

Keep complaints offline

Happy employees don’t generally pose a huge risk to employers on social media. But disgruntled employees? They’re a whole other can of worms.

In 2013, Applebee’s made waves on social media when one of its employees was stiffed on a tip. A co-worker uploaded a photo of the receipt – complete with the customer’s information to Reddit. Shortly after, people began flooding the official Applebee’s Facebook page with complaints about the chain in general.

Instead of letting the chaos die down, Applebee’s social media team began responding personally to as many comments as possible. The responses ranged from corporate jargon to snarky comebacks. Then, they announced the firing of the waitress in question, further fanning the fires. The media also took hold of the story and ran with it, causing a PR disaster that took weeks to clean up – all because of an irritated employee.

The lesson for employees? If you’re upset about something at work – and you’re concerned about protecting your company’s reputation – keep your complaints offline. If you have a problem with a boss, a customer, or a co-worker, deal with it in the office – and keep the details off social media. Chances are, your issue will get resolved sooner – and your company’s reputation will remain intact.

Be a social media advocate

If you have the power to affect your employer negatively on social media, it stands to reason that you can impact them positively, too. And in fact, employees can be a company’s most valuable asset when it comes to social media branding. You’re likely already on social media – and you’re already familiar with your company’s products, services, culture and values. That means you’re the perfect person to advocate for them on social media.

How do you advocate for your company on social media? Focus on the positive or interesting aspects of your company, and share them online. If the company is marketing a new promotion or releasing a new product, share a picture and a small caption expressing your excitement. If the company is hiring, post a note to let your Facebook friends or LinkedIn connections know. It could be as simple as sharing a story about something funny that happened in the office or something great you accomplished at work. Little things like this, shared from real employees like you, go a long way when it comes to building a strong, trustworthy brand on social media.

Do you advocate for your company on social media? What do you think is most effective?

 

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1 Comment

1 Comment

  1. Sunday

    December 9, 2014 at 4:11 pm

    Give or take, it becomes necessary to ensure that social media participation be done with tact to maintain credibility. I agree with the details on avoiding controversy. This is very important in the sustenance of a business!
    I have shared the above in kingged.com where this post was shared.

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Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success

Segun Balogun

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Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.  

 

1. Visual Elements

Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.

2. Invest wisely 

Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire. 

3. Understand the buyer process

If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.

4. Understand your target audience

Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.

5. Analyze your social media metrics

To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.

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Business

Here is Why You Should Use Web Content Filtering

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In today’s hyperconnected era, the internet has become critical for your business performance. It allows your staff members to seek information, collaborate, and share files in real-time. There are also many web-based platforms that can simplify almost any aspect of your business operations, from bookkeeping to project management.

However, do your employees always use the internet the way they should?

To take a break from their complex daily activities, even your most diligent employees will surf the web, share videos, and quickly scan their social media accounts.

Even though taking a selfie and posting it on Instagram or responding to a friend request on Facebook takes only a few seconds, stats say that these activities may harm the overall workplace performance and cause greater costs. According to Office Team, employees spend 5 hours weekly on non-work activities, which may lead to a worrying loss of $15.5 billion in lost productivity.

One of the most effective solutions to this problem is web content filtering.

Web Content Filtering Defined

When you’re filtering online content, you’re using a piece of software to identify and exclude any forms of inappropriate or dangerous content for your company. These tools recognize character strings that, if matched, indicate that the content is not appropriate for your organization. These could be suspicious files, spammy website content, pornographic content, and even social networks.

Now, let’s see what the benefits of web content filtering are for your business.

Tightened Network Security

The number of cyberattacks is growing. Unfortunately, it’s unlikely that this trend will die down in the next few years. Namely, today’s online hacks have evolved, which makes them harder to predict and recognize.

Above all, most of them target small businesses. Research says that more than 70% of companies that are hacked are SMBs. The reason for that is simple – small businesses still don’t understand the importance of cybersecurity and are not equipped to fight sophisticated online threats.

One of the most frequent types of cyber threats is phishing attacks. The hacker’s goal is to deceive a user to steal their valuable data. This form of online breaches involves a myriad of tactics that are carried out through emails, social networks, IM platforms, etc. Some well-versed cybercriminals even build fake sites that look trustworthy and then ask users to provide their sensitive data.

Unsurprisingly, employees’ negligence is the greatest cybersecurity risk. Most of them will click on spammy ads, odd links, and download files from unreliable resources without thinking about the consequences of these activities.

This is where web filter solutions help. Namely, they provide services like information control, URL filters, traffic control, proxy control, behavior analyses, and online bandwidth management to prevent infected files from reaching your employees’ inboxes. And, even if an employee receives a malicious file or link, web filters will instantly block their access to such content.

Greater Workplace Productivity

Social networks are often being referred to as workplace productivity killers.

Still, is banning them a good option? Probably not.

First, this may hurt employee satisfaction and indicate that you don’t trust them enough.

Second, social networks are important for building brand awareness. When reposted on your company’s profile, your employees’ behind-the-scenes photos and videos may help you humanize your brand.

However, web content filtering lets you set stricter rules on what kind of content should be accessed at work. You don’t have to block social networks, but you can always filter out not-suitable-for-work (NSFW) websites, such as online shopping platforms, as well as gambling, torrent, gaming, or entertainment sites.

Maintaining Brand Reputation

Your employees’ lack of knowledge may not only hurt your network’s security, but also ruin the reputation your company has been building for years. Just remember that U.S. Airways’ social media manager accidentally published an X-rated photo on the company’s Twitter account. Even though they reacted fast by deleting the photo and apologizing, they still received lots of negative press.

Therefore, web content filtering may be one of the most effective ways to maintain a spotless brand reputation in the digital world packed with spam. URL filtering and real-time monitoring of online activities will reduce the disasters caused by employees misusing the internet, such as publishing offensive content, illegal file downloads, or publishing inappropriate content on your corporate accounts.

Conclusions

The power of web content filtering goes far beyond improving cybersecurity. This is one of the most effective ways to limit your employees’ access to non-work sites and, in this way, increase their productivity and prevent them from sharing any inappropriate content.

Sure, to get the most out of this strategy, don’t forget to educate your employees. They need to know how their use of the internet impacts the overall image of the organization. Most importantly, they should be aware of the major cyber threats and know what to do if they come across them.

 

Hope this helps!

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Business

5 Tips to Improve Customer Experience

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One of the biggest challenges that a lot of Australian enterprises are struggling with is the question of how to improve your overall customer experience without changing too much of their current business model. The reason why this is so important is due to the fact that a customer experience tends to be the number one reason why people return to your business and there’s an estimate that it’s five times cheaper to retain a customer than gain a new one. In order to make all of this work to your benefit, here are five tips to improve your overall customer experience.

1.      Simple navigation

From the moment people enter your website, they need to be able to discern what is what and where they should go next. Some people make a mistake of presenting website visitors with too many clickable elements and information early on, in fear that they won’t be able to see all that their website has to offer. The problem is that this only makes it harder for people to make up their minds. One study shows that the more option you present a person with, the less likely they are to actually make a choice. With that in mind, make sure to let them explore your domain one step at a time.

2.      Listen to customer feedback

The next thing that you should consider when you decide to improve customer experience is asking people what they want. Sometimes you don’t even have to ask, seeing as how people might already be actively complaining about what your business lacks. So, check out some reviews and social media comments with your brand mentions in order to see what people want. Other than this, polls and surveys can also be a great source of information and you should never neglect this vast potential. This way you can get the answers on questions that you find relevant, thus gaining actionable information instead of raw data.

3.      Look for professional help

In the past, entrepreneurs, especially those running digital businesses had to face all of these ordeals on their own. Nowadays, on the other hand, both locally and globally, it’s quite easy to find affordable professional help. For instance, as an entrepreneur behind an NSW-based enterprise, you can just look up management consulting firms from Sydney and schedule a meeting. Due to the fact that these agencies specialize in improving your company’s interaction with its customers, the improvement to the customer experience is both immediate and easily noticeable.

4.      Be consistent

The next thing you need to understand is the concept of nostalgia and the fact that people tend to be emotionally entangled with familiarity. In order to exploit this phenomenon to your own advantage, you need to learn how to become more consistent. For this to work, your brand needs to have its own identity and even if you decide to change a thing or two in order to stay in touch with the time, this change shouldn’t be too drastic. People don’t usually react positively to change, especially if it’s drastic or sudden. For your content marketing, make sure that you have the same people behind it all the time.

5.      Don’t be too pushy

There’s a saying that if you love something, you should let it go. The same principle applies in the business world, as well. You see, by being too aggressive with your post-sale follow up you’ll scare people away. People are always interested in what they need and rarely in what others need from them. The fact that you want them to come back means nothing to them, however, if you make a good first impression, once they need you, they’ll be sure to come back.

Conclusion

As you can see, each of the above-listed tips is fairly easy to implement and it doesn’t require you to deviate too far from the path that you’re already on. In other words, you gain quite a bit without having to make unnecessary sacrifices or compromises. This is a clear win-win scenario and a great boost for your business model.

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