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Hootsuite Announces Premier Partnership in Adobe Exchange Program

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Integrations allow customers to leverage social across their organizations

VANCOUVER, British Columbia, Dec. 07, 2017 (GLOBE NEWSWIRE) — Hootsuite, the most widely used social media management platform, today announced it’s joining the Adobe Exchange Partner Program at the Premier level as a preferred Social Media Management Solutions (SMMS) provider.

This partnership brings together the leading solutions from both Adobe and Hootsuite to provide valuable insight into the customer journey. Hootsuite will be working closely with Adobe to bring new solutions to market that will enable customers to leverage social across their organization. This announcement follows the recent integration with Adobe Creative Cloud, as the Hootsuite and Adobe relationship continues to expand.

According to the WeAreSocial Digital in 2017 report, global social media use has increased by 21 percent in the last year alone and now reaches 2.8 billion users globally, making social a critical channel for today’s marketer. The partnership between Hootsuite and Adobe is reflective of Adobe’s approach to building an open ecosystem that enables customers greater flexibility in delivering customer experiences.

“We are thrilled to continue to expand our relationship with Adobe, bringing powerful new integrations that will help Adobe Experience Cloud customers leverage social in meaningful ways,” said Matt Switzer, SVP of strategy and corporate development at Hootsuite. “This tight integration between two market leaders results in more customer value from both of our solutions.”

“Social media is transformational for our customers, and a vital channel for delivering amazing digital experiences,” said Cody Crnkovich, head of platform partners and strategy at Adobe. “Hootsuite is a market leader in enterprise social media management, and we look forward to working with them to create unique integrated solutions across Adobe Experience Cloud.”

As a preferred SMMS partner, Hootsuite’s solutions will be tightly integrated with present and future Adobe solutions. Current Hootsuite integrations in Adobe Experience Cloud include:

  • Adobe Experience Manager – Connect digital assets to Hootsuite’s publishing experience, to schedule and publish content across multiple social channels.
  • Adobe Analytics – Connect social metrics with omni-channel events to provide a holistic view of customer experience, including campaign performance and ROI.
  • Adobe Experience Manager Livefyre – Curate and moderate Livefyre user-generated content (UGC) from Hootsuite’s platform, and leverage rights-managed content for social posts.

More Information:

About Hootsuite
Hootsuite is the most widely used social media management platform, used by over 16 million people around the globe and trusted by more than 800 of the Fortune 1000. Hootsuite’s battle-tested technology, extensive ecosystem, and social DNA help organizations to champion the power of human connections at scale.  To learn more, visit www.hootsuite.com.

About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform and integrated with Adobe Creative Cloud and Document Cloud. Leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in experience delivery.

Contact:
Ryan Tessier, @HootTessier
Corporate Communications
media@hootsuite.com

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Press Release

Frontier Airlines Expands Partnership With Points To Enhance Travel Redemption Program

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Frontier leverages Points Travel services for members to gain access to over 300,000 hotels
TORONTO, Feb. 04, 2019 (GLOBE NEWSWIRE) — the global leader in powering loyalty commerce, today announced that it has expanded its partnership with FRONTIER Miles, the recently reinvented frequent flyer program of low-fare carrier, Frontier Airlines to leverage Points Travel services, the industry leading white label hotel platform for access to over 300,000 hotels at the click of a button.

Through a single integration with Points’ Loyalty Commerce Platform, which powers Points Travel services, FRONTIER Miles members now have the ability to redeem miles when booking on over 300,000 hotels across the globe. This significant program enhancement is following a successful partnership launch this year with Points and Groupon when FRONTIER Miles leveraged Points’ platform to offer Groupon customers the opportunity to earn up to 5 FRONTIER Miles per dollar spent when buying eligible Groupon deals.

“With the introduction of our recently reimagined FRONTIER Miles program, we’re excited to expand our relationship with Points, growing our redemption capabilities to more than 300,000 hotels, and ensuring the redemption of miles is made even easier and more rewarding for our customers,” said Tommy Langhauser, senior manager of loyalty and partnerships, Frontier Airlines. “The addition of mileage redemption for hotels through Points allows us to give our passengers added flexibility in redeeming their FRONTIER Miles for any part of their next vacation and beyond.”

Frontier Airlines first partnered with Points in 2011 to offer a number of Points’ Loyalty Currency Retailing services, including Buy, Gift and Share to enable its members to get more out of their participation. The introduction of Points Travel services and overall closer collaboration with Points will ensure the recently reinvented FRONTIER Miles loyalty program can continue to better engage their members, generate incremental revenue and drive new member acquisition.

“We have been proud partners of Frontier Airlines for many years now, and are thrilled to be able to further expand our relationship,” said Rob MacLean, CEO of Points. “We look forward to leveraging our platform to power new features for Frontier to attract new members, and to deepen loyalty and flexible engagement opportunities with its existing members.”

Points Travel can be quickly integrated into any loyalty program’s web and mobile properties to create a highly-converting, travel eCommerce offering that is program-branded and leverages the capabilities of the Points Loyalty Commerce Platform. The user experience is simple and intuitive, taking members from consideration to purchase in just a few clicks, ultimately rewarding members with thousands of points or miles as well as being able to redeem points for bookings at thousands of hotels and car rental companies around the world.

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Press Release

Facebook partners with more than 20 African NGOs for Safer Internet Day 2019

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Facebook partners with more than 20 African NGOs for Safer Internet Day 2019

The campaign covers most of sub-Saharan Africa
JOHANNESBURG, South Africa, February 4, 2019/ — In line with its commitment to building a safer online world for all, Facebook (Facebook.com) is supporting Safer Internet Day (5 February) with a campaign spanning 15-plus African countries. Aligning with the Safer Internet Day call to action – “Together for a better internet” – by joining hands with more than 20 non-profit organizations and government agencies, the campaign aims to raise awareness about Internet safety and security concerns such as cyberbullying and cyber-crime.

Facebook partners with more than 20 African NGOs for Safer Internet Day 2019

Facebook is supporting the Safer Internet Day by:

Sponsoring the printing of online safety awareness booklets.
Facilitating training sessions.
Creating a family-friendly animation to help raise awareness of the Facebook Safety Centre (https://www.Facebook.com/safety)

“We know that safety is a shared conversation, which is why we are excited to be working with so many stakeholders around the continent to make the Internet a better place,” says Sherry Dzinoreva, Public Policy Programs Lead at Facebook Africa. “Together, with Safer Internet Day as a platform, we can address emerging online concerns, so that people and especially children and the youth, can get the most from their Internet experience.”

The campaign covers most of sub Saharan Africa, including Benin, Cameroon, the Central African Republic, Côte d’Ivoire, the Democratic Republic of Congo, Ghana, Kenya, Malawi, Mauritius, Nigeria, Senegal, South Africa, Tanzania, Uganda, Zambia and Zimbabwe.

Facebook’s highlights for the week of Safer Internet Day include:

South Africa
Facebook is partnering with The Film and Publication Board (FPB), Media Monitoring Africa (MMA), Google, Department of Telecommunications and Postal Services (DTPS) to launch the Web Rangers Programme 2019. Facebook is also supporting this effort with educational content. Facebook’s Emilar Gandhi will participate in panel sessions to talk about how Facebook strives to keep its community safe.

“Together for a Better Internet is a call to action for every government agency, private company, civil society organisation and citizen of South Africa. A force for good, the digital world also holds some dangers. But these dangers are all created. In and of itself the internet can only cause harm if it is used expressly for that purpose. We all need to respect the rights of others on the internet, as much as we expect our rights to be respected,” says Film and Publication Board spokesperson, Lynette Kamineth.

Kenya
Facebook is supporting Watoto Watch’s Safer Internet Day event for students at Ngunyumu Primary School in Nairobi. The event is the launchpad for the “A Million Campaign”, which seeks to raise awareness about online safety among schoolchildren. Facebook is providing ad credits and safety booklets for the event.

“The Internet enables us to connect with friends and family, access a wealth of knowledge and information, and express our thoughts and creativity,” , says Lillian Kariuki, Executive Director at Watoto Watch. “Along with these positives, children also need to understand how they can manage online risks as they make use of the Internet’s resources. Our aim, with the help of Facebook, is to equip children with this knowledge.”

Nigeria
Paradigm Initiative Nigeria is running workshops on safer internet use as part of its LIFE program in Kano, Lagos and Aba. Facebook’s Safe Online trainers will run two-hour workshops in both PIN’s LIFE Centers and at schools in Kano and Lagos for this initiative.

“Working with Facebook on online safety aligns with our focus on driving digital inclusion and educating the youth about their digital rights,” Tope Ogundipe, Director of Programs at Paradigm Initiative Nigeria “This programme promises to equip the children who participate with skills and knowledge that will enable them to make confident use of the Internet in their day to day lives.”

 

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Press Release

Retail Pro International Adds Reseller in Mexico, Increasing Specialty Retail Access to Unified Retail Pro POS

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Retail Pro International deepens investment in Mexico specialty retail with addition of another reseller partnership, POS Latinoamericana.

Folsom, CA, Jan. 04, 2019 (GLOBE NEWSWIRE) — Retail Pro International, developer of global, flexible Retail Pro POS platform, announces deeper investment in Mexico retail by expanding their existing local reseller channel in partnership with Naucalpan-based IT company, POS Latinoamericana.

Specialty retailers will benefit most from this partnership, gaining greater access to software that top retailers like Samsonite, Puma, Oakley, Adidas, Diesel and Under Armour use to centrally manage in-store and ecommerce retail – Retail Pro.

Current efforts for Retail Pro International include a focus on helping retailers unify data and operations in Retail Pro, a platform store-management software. Unified data gives end-to-end visibility, helping retailers accomplish the following:

Uncover areas for performance improvement
Improve replenishment across channels
Increase efficiency in store operations

Retail Pro International CEO, Kerry Lemos, comments, “Mexico has sophisticated retailers, with high demand for modern POS technology that helps maximize ROI with better data-driven store management. We are pleased to meet that need with the introduction of more Retail Pro resellers to serve this market.”

Retail Pro International VP of Channel Sales for Latin America, Shaff Kassam, adds, “Retailers are equipped to make the most of their Retail Pro software through our Retail Pro Business Partners. Our partners offer local IT support and training for retailers’ IT teams and provide technical expertise and consulting for tailoring Retail Pro software to a retailers’ needs and regional requirements.”

The developer currently supports 54,000+ retailers in 130+ countries via Business Partner services. The availability of this local support in regions worldwide gives retailers advantage when expanding to new markets in the global economy.

POS Latinoamericana CEO Hector Jaramillo comments, “We look forward to helping Mexico retailers improve productivity and competitiveness with Retail Pro software. Because the technology is localized for Mexico and is easily customized for a retailer’s specific business operations, we believe retailers will be better positioned to respond quickly to industry change and increase profitability.”

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