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Leana Thorne is a devoted tech explorer following new trends, opinions and news all around the web. She is always glad to answer all the questions, and to bring technology closer to every single thirsty mind.

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Blogging Tips

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Business

Shortcuts to Quick-Starting a Business

Carolin Petterson

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We live in the world of startups – they’re everywhere, customers dig them and they are successful. The whole idea of a startup, however, is quick establishment and low investment, which is quite challenging to achieve.  Although the point of startups (contrary to popular belief) is in no way to crash and burn quickly, this is often the end result, owing to the fact that entrepreneurs still aren’t used to this new way of doing business. Fortunately, everything about startups is logical and easy to wrap your head around, as this article aims to show.

Everything starts with an idea

There is nothing more fruitful for a business than an original idea – something that has never been done before and that is completely innovative. Of course, we live in a world of technology, connectivity, and being the first one out of almost 8 billion people to come up with an idea is not only difficult, but borderline impossible. Unfortunately, even if you spend hours researching and reading, it doesn’t necessarily mean that an innovative idea will come to you.

Shortcuts to Quick-Starting a Business

Fortunately, the majority of modern startups are based on an existing idea, only improved in some way, or in a different niche. For example, opening a flower shop is in no way a new idea, but opening a flower shop that uses cute little colorful cardboard flowerpots might turn out a success.

Everything starts with an idea that needs to be either original or innovative.

Having a partner is always a cool idea

…especially if these are your baby steps in the world of startups. Ideally, a likeminded friend with similar interests and with the same amount of passion for the project is the perfect choice.
Firstly, the world of business is scary – going through it alone is not only frightening, but also difficult. A partner to share your business successes and failures with is a welcome thing.
Secondly, you might have a huge network of sources, such as investors, testers, potential employees, etc. but it will never be as big as when pooled with a partner’s group of contacts. For example, you might know the perfect candidate for an IT expert for your future business, but your partner may contribute with an awesome web designer.
Finally, there is nothing more rewarding than coming up with something with someone else – this will deepen your friendship and turn out to be a hugely valuable experience.

Shortcuts to Quick-Starting a Business

Round up a passionate team

You don’t have time for CVs, cover letters and recommendations when recruiting – you need to rely on your own personal contacts and the help of big data. Don’t be afraid to spend days on social media research – the perfect candidate might not become obvious by their CV qualifications, but by what they post on their social media pages. For example, a good SEO professional will have a ton of necessary prerequisites, a college degree, more than a couple of finished SEO courses and a neat, professional LinkedIn profile picture. On the other hand, an awesome SEO professional will constantly post about interesting SEO-related stuff on their social media – this means passion, and passion is invaluable, especially when it comes to startups.

Shortcuts to Quick-Starting a Business

Don’t be afraid to outsource

Unless you are incredibly lucky, you won’t be able to fill every position that is required for your startup, and even if you do, you might not be financially able to employ everyone full-time.

Shortcuts to Quick-Starting a Business

This is why outsourcing is a perfectly viable option; for example, if you can’t afford a personal assistant while starting up your business, but you’re tight on time, hire appointment setting services for making cold calls and generating leads.

Name and domain

Remember that you don’t have to rush with the name. Despite the fact that you’re planning on starting a startup, you still have time enough for the perfect name to pop into your head. However, if the perfect name does happen to come to you, make sure that you check the domains for availability and that you coin it as soon as possible – there are a lot of people in the world and someone may well come up with the identical name.

These tips are the basics of what you need to know before getting a startup going. Keep in mind that your idea doesn’t have to be original, but innovative; don’t be afraid of having a partner; be especially focused when it comes to hiring, but don’t be reluctant about outsourcing if necessary. Finally, coin your future domain name on time.

 

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Blogging Tips

Four Steps to Branding your Blog

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Setting a firm foothold in the online community is not easy, no matter what industry and niche you are pursuing. Still, the digital environment is the biggest promoter of every story and every event in the world. It should only come natural that millions of people around the world are yearning for glory by writing their personal blogs, each and every one with a mission to inspire others with their infinite wisdom and make a connection on a deeper and more meaningful level. In other words, the competition is tough. Here are a few tips on how to make your story stand out from the reeds and gather a loyal following.

Boost visual identity

Humans are visual creatures. According to the Social Science Research Network, 65 percent of us are visual learners. In our story, visitors will decide whether to go on with your content or leave your blog in less than a second. Bloggers often make mistakes by overcomplicating the design of their websites. The success of your blog will be determined by the ease of use – navigation, commenting, sharing via social media. So, instead of trying to bombard your visitors with information, go with a transparent and minimalistic design that is original enough to grasp the visitors’ attention. Remember, your goal is not only to make them read through your website but also to share it with their friends.

Tip: In addition to unique visual identity, you need a stunning logo and catchy colour set that will make your brand instantly recognizable to the public.

Provide useful content

While the visual identity of your blog will grab the reader’s attention, the focus of your brand should be your stories. The quality of your writing, as well as the point of view your offer and the feelings you evoke is what makes them addicted to your website. You should have realized by now that you won’t be able to cater for everyone out there, so be sure to target a specific niche based on research. Focusing on the desired audience will allow you to develop a loyal pool of followers that will promote your brand further on. Don’t be discouraged by the initial size of your niche community. Even the smallest of niches can have a large fan base.

Tune in tone and style

The third important element of branding is to develop the style and tone of your voice. It has been proven that people react differently to distinct styles, while they respond indifferently to styles that are hardly distinguishable from one another. You need a style that is both simple enough to understand and engaging enough to draw attention. Finally, your content has to breathe authority. If you manage to position yourself as an authority figure, your Google ranking will improve, and people will gladly recommend your blog for guidance.

Keep it alive

Your content will be shared more and if you develop a living personality and use your blog to communicate with people. As a result, not only will you maximize your brand recognition, but also manage to personalize your blog. When they share their opinions, people want feedback, they want their questions answered. Failing to meet this leads to decreased return rate and even worse, creates ambivalence among the visitors. Apart from communication skills, you also need to include some old-fashioned yet effective methods of engagement like gifts, contests, giveaways and promotional items People who specialize in industrial design in Melbourne can provide you with unique and interesting ideas for promotional items.

Creating a blog people will connect with takes careful planning, time and effort. Following these guidelines, you will be able to develop a long-lasting brand and achieve wide publicity and prominence within your industry.

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