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Four Steps to Branding your Blog

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Setting a firm foothold in the online community is not easy, no matter what industry and niche you are pursuing. Still, the digital environment is the biggest promoter of every story and every event in the world. It should only come natural that millions of people around the world are yearning for glory by writing their personal blogs, each and every one with a mission to inspire others with their infinite wisdom and make a connection on a deeper and more meaningful level. In other words, the competition is tough. Here are a few tips on how to make your story stand out from the reeds and gather a loyal following.

Boost visual identity

Humans are visual creatures. According to the Social Science Research Network, 65 percent of us are visual learners. In our story, visitors will decide whether to go on with your content or leave your blog in less than a second. Bloggers often make mistakes by overcomplicating the design of their websites. The success of your blog will be determined by the ease of use – navigation, commenting, sharing via social media. So, instead of trying to bombard your visitors with information, go with a transparent and minimalistic design that is original enough to grasp the visitors’ attention. Remember, your goal is not only to make them read through your website but also to share it with their friends.

Tip: In addition to unique visual identity, you need a stunning logo and catchy colour set that will make your brand instantly recognizable to the public.

Provide useful content

While the visual identity of your blog will grab the reader’s attention, the focus of your brand should be your stories. The quality of your writing, as well as the point of view your offer and the feelings you evoke is what makes them addicted to your website. You should have realized by now that you won’t be able to cater for everyone out there, so be sure to target a specific niche based on research. Focusing on the desired audience will allow you to develop a loyal pool of followers that will promote your brand further on. Don’t be discouraged by the initial size of your niche community. Even the smallest of niches can have a large fan base.

Tune in tone and style

The third important element of branding is to develop the style and tone of your voice. It has been proven that people react differently to distinct styles, while they respond indifferently to styles that are hardly distinguishable from one another. You need a style that is both simple enough to understand and engaging enough to draw attention. Finally, your content has to breathe authority. If you manage to position yourself as an authority figure, your Google ranking will improve, and people will gladly recommend your blog for guidance.

Keep it alive

Your content will be shared more and if you develop a living personality and use your blog to communicate with people. As a result, not only will you maximize your brand recognition, but also manage to personalize your blog. When they share their opinions, people want feedback, they want their questions answered. Failing to meet this leads to decreased return rate and even worse, creates ambivalence among the visitors. Apart from communication skills, you also need to include some old-fashioned yet effective methods of engagement like gifts, contests, giveaways and promotional items People who specialize in industrial design in Melbourne can provide you with unique and interesting ideas for promotional items.

Creating a blog people will connect with takes careful planning, time and effort. Following these guidelines, you will be able to develop a long-lasting brand and achieve wide publicity and prominence within your industry.

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Blogging

Social media giants, Facebook urges publishers to leverage creative content for improved revenue

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Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.

Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.


Muhutu-Remy urged social media publishers to avoid clustering on already competitive content publishings.

“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”

Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.

She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.

Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.

Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.

Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.

“It comes easy because it’s something I love doing. Passion is necessary to push one further.”

She advised publishers to be consistent and continually renew strategies to communicate with their audience.

Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.

She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.

“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.

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Reports of Unstable Google Search Results

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SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.

“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”

“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”

source: webpronews

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Firing Games? Do They Have Any Knock-on Effects?

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Shooting games have been attracting every person’s attention and nowadays, they are much popular than in the past. Such sort of genre not only adds thrill to the video games nevertheless they likewise have many knock-on effects. Online video games, becoming invented just for fun, provided more than fun and by making use of latest and advanced technology, capturing games have got redefined the gaming experience. With heart-throbbing sound effects and classic graphics, the player gets lost into another globe where at this time there is without question nothing aside from the passion to try and do the objective by taking walks over gone bodies of your enemies and totally wrecked enemy aquaria and planes!

Many of the parents might fault shooting games since they feel that they will do mess up their children and kids learn little or nothing from it. In fact, they will lose the study and turn irresponsible. Naturally , this is undoubtedly true yet provided if kids are out of control and are generally million mls away when their father and mother shout by them. Then, is this a picture taking game that only brings such frustration’ Isn’t that possible that a youngster tuning in to the background music or viewing movie may possibly ignore many of these instructions too’ Meaning to convey that, in terms of obedience, that lies ‘in kid’ certainly not the instrument he is undoubtedly using!

Allow us find out one serious fact that we were uninformed of till it was supplied on public interest! A examine by research on the College or university of Rochester revealed that people who enjoy shooting cum action video gaming for a few hours a daytime over the course of an individual month confirmed improvement all their functioning found in eye scannings by regarding 20 per cent. “Action video game take up alterations the way in which our heads procedure aesthetic information, inches since stated by Daphne Bavelier (professor, The mind and Cognitive Sciences). This individual adds that such games might thrust the human being physical system for some larger restrictions and the head gets sets to that and this kind of learning in that case carry-forward in other pursuits and perhaps everyday activities.

Psychiatrists as well admit that such firing games produce mind forewarning and a gamer starts thinking in numerous techniques. On other phrases, the capability of the human brain to have multidimensionality considerably boosts. Allow us take a look at one straight forward case; at a particular level, a main character from the action game comes and right away gets result and in that case dry. It happens when, twice or even more than that but in that case, the player begins thinking about the weaknesses. The mind starts considering in a multidimensional way and tries to reading among lines; just where will do a topic come in? Who have shoots and where? He thinks two times prior to pressing further more by that level and uses the crosswire or most up-to-date binocular and finds out that butthead and baaanggg!!! End!!! Enjoy the brain’s activity here; this was pondering so common and anything could come right in the manner, but the loss of existence produces mind to job hard and to get a uncovering!!!

All together, taking pictures game perform have many additional benefits but it all depends about the person how they have this and exactly how the employ. You got hydrochloric acid along; now you can invent some great chemical out of it or basically may melt away clothing!

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