The Internet has us all connected, but it also has us competing for the top-spot on the web browsers. No matter if you run a bigger or a smaller-sized company, every CEO should know how to use his tools to create and manage original, interesting and useful content and to monitor the results and rankings. This is crucial if you are to further develop and adapt your business strategy. Naturally, everyone wants to succeed, but success requires taking the right methodical steps towards achieving your goals, so take into consideration these factors that can make everything run more smoothly…
Both users and search engines should be able to reach all of your pages and content which you have placed out there on the Web. However, mistakes like duplicate content, missing title tags, lack of material on the page, etc; can pretty much harm your SEO. Nobody likes to encounter errors labeled with digits like 404s, 500, 302s instead of 301s and the like. You must learn how to optimize your page for SEO to work properly! Of course, there are applications which can be quite helpful, such as Google Webmaster Tools, which is free like all the other useful apps, and SEOmoz Crawls through the SEOmoz Pro Web App, which is particularly handy when you are starting a new site. Feel free to check them out for more details, you won’t regret it!
It’s fairly simply, really, you have to choose the right keywords that will have a good search volume. This is called targeting, so you have to think ahead – Are some users actually searching for my keywords? Don’t aim too high, though, at least not at the very beginning, just make sure it complies with the website you own and build. It’s better to focus on something that is relevant to your material in order to pull in searches you care about, rather than just shoot blindly with keywords until you hopefully hit something (or nothing).
Quality of content
Yes, a lot of it depends on the nature of your business, but it all boils down to having excellent content, nevertheless. When users come to your page they’ll expect more detail here and there, videos, images, graphics to visually clarify things, data sets and other references and sources of information. Writing blocks of text won’t do you justice. According to guys from OMG SEO company, information needs to be remolded into forms which are both easily shared and viewed, demanding and increasing focus on visual aspect of content. Bottom line, it has to be descriptive, useful and even entertaining, because that makes a dull and confused user into a happy and loyal one. It’s simply paramount to get that high level of enjoyment and satisfaction from people if you want your website to stand out, plus search engines have sophisticated and complex algorithms which are now looking for value. It’s no longer about quantity but quality, if you want to reach the top online.
Well, unless you have a pro designer or are one yourself, you’ll either have to hire someone, or keep everything simple and basic, but user friendly. Remember to survey your current as well as potential customers/followers, ask them about their opinions and how should you improve your website. Focus on the esthetics, usability and content attraction, otherwise there is no point in ranking to begin with. There are a few tools you can use on the Web to test the usability user experience of the site – Five Second Test, Feedback Army, Silverback App, etc.
Finally, social media is the perfect tool for communicating with wider audiences, because liking, sharing and commenting can easily put you out there in the hub of all things. If you don’t have accounts set up, you practically don’t exist on the web. Facebook, Twitter, LinkedIn, Google+, Tumblr, Instagram, you name it! Everybody is familiar with the advantages of social media, millions of people are online every day, this is where everything happens nowadays. Make sure the account experience is the same across them, using the same photos, same branding, same description, so people get a good sense when they see you in the social world. Also, build your links, invite guests to create content, open forums and focus on marketing, let people talk about you and your product/services.
4 Tips to Give Your Website a Quality Boost
One of the things you need to know about the Internet is that there are currently about 644 million active websites out there. This means that regardless of what niche you decide to get engaged in, you are going to have a hard time standing out. Nonetheless, just standing out shouldn’t be your goal either, because a high bounce rate can make even the most popular website worth next to nothing. Because of this, here are four tips on how to give your website a quality boost and in this way generate more qualified leads.
1. Carefully plan your layout
The first thing you need to do is carefully plan your layout. In order to have your website running smoothly, you need to make sure you are not overcrowding it with redundant resource-heavy elements. Only keep the most vital information, such as your introduction, contact, call to action button and a link to your sitemap, if you decide to go with this approach to navigation (which is highly advisable). Aside from this, keep your layout fluid (for the sake of mobile users) and put the most important information on the left side of the screen, seeing how this sector receives much more viewing time.
2. Pay attention to speed
Another thing you need to do is boost your website’s responsiveness. By eliminating some of the elements, you will make the first step towards a faster site, but there is a lot more to be done. For example, you may want to try changing your web host if the previous one has failed to deliver on what was promised. You could also learn a thing or two about caching and try to make your page more responsive in this manner. You see, an average website visitor expects a page to load within the first two seconds, but the quicker it does, the better.
3. Focus on the content
Next thing you should focus on is your content, both its quantity and quality. By posting updates regularly, you are developing a habit in your visitors to check your website on a daily (sometimes even hourly) basis. Still, you should never compromise the quality of your content in order to keep up with the quantity. Set up some strict rules, find the right contributors and when it comes to your guest writers, try to monitor them as much as you can. Furthermore, seeing how most people just skim through the text, you need to learn how to write killer-headlines or resort to a different format (infographic, video or even live).
4. Go with internal linking
Finally, in order to drastically reduce the bounce-rate on your website, you might want to go with linking internally. This way, you are not only encouraging your visitors to check out some of your previous work, but also making your website easily navigable. Aside from all these perks, it is known that sites which use this efficiently have a much higher PageRank. Linking internally can, therefore, be interpreted as leaving digital breadcrumbs for Google crawlers to follow. One last word of advice, linking internally is great, but only in the right context; trying to force your link into an unrelated context is never a good practice.
The best of all is just how simple it is to pull off all of the above-mentioned. With just a bit of work, you can improve the design of your website, give your content a quality boost, increase responsiveness and help your page get indexed much sooner. Adhering to just these four simple tips can help your website reach the pinnacle of quality in no time.
Behind Every Fine Site Stands Web Design
Visual identity of every site is the key to keeping visitors coming back and using the site. Of course, there are many underlying works that need to be done in order to get people know about your site, such as SEO and link building, which is really a job similar to what miners do in mines, but once you have attracted people to come and visit your site, you need a visual spectacle that will entice them to stay here, visit it more often, bookmark it or make it valuable for them in any other way. On the other hand, this visual spectacle is actually expected to be as simple as possible, but again striking and impressive; something like poetry. That is why web designers are the artists of this IT age. This is what they say about proper web design that will keep your visitors active on the site and constantly coming back.
Mind the colors
When it comes to colors, a website should not have too many of them. Actually, the web designer working on your site should opt for one color palette and stick to it. The thing is that the color of a website is not a mere color, but it also adds to the overall impression that the website and the business standing behind it leaves on visitors. Therefore, every web designer should always contact the website owner, so that he or she expresses their desires about the site. If there is already an existing logo for that particular business, then the colors of the site should follow the logo color shade. That is a great way of merging the features of site recognazibility and business branding through the color choice.
Responsive site is a mighty site
The good news comes from specialists from Digital Agency Sydney, they letting us know that web designers and developers do not have to build special versions of a website for different gadgets. Thanks to the newest miracle of web design called responsive design, site itself is recognized by different platforms and devices, so that its size is adjusted to the characteristics of that particular gadget or device. This is not only a positive thing for web designers, but also for website owners, since they will not have to pay for different services, but only for one integrated website.
When it comes to websites and their responsiveness, apart from being directly responsive when people are using them, they have to be visible to people. It is important to promote the site as much as possible, where the omni channel approach is the most successful strategy. It is a method in which a website is popularized through all the media available both offline and online. It gives best results and highest return on investment.
Clear navigation bar
People want to get as much information as possible when coming to a website. That is why everything that is important for the relation between the site and its visitors should be placed in a finely-organized navigation bar on the top of the homepage. That way, visitors will be able to go to any page of the site they might wish to see without having to think too much. It matters a lot when you know that every visitor will give you only a couple seconds to attract him or her to what you offer.
The design of your website should be treated like the shop window of your business in the online context. Only with a simple but enticing, attractive but easy-to-use you will be able to give your business a new boost in winning both the offline and online market and make your business future brighter and the business more successful.
SEO and Responsive Web Design
Responsive web design is, many will agree, the future of web design as a whole. In the era when the communication is getting increasingly mobile based, the need to have a unified internet experience is becoming very prominent – web sites must be able to present their content in an equally elegant way on desktop, tablet and mobile phone.
Separate versions of web sites are an option, but the SEO experts, including the famous Matt Cutts, almost unanimously (with the exception of a couple of sceptics) agree that responsive web design is the way to go. Here are some of the benefits of this approach which might help you decide if you want your web site to feature a responsive layout.
Planning responsive SEO strategy
We already mentioned that mobile phones are, for many people, the default way of accessing the internet. Therefore, in relation to SEO strategy, it makes sense to pay attention to the way in which Google handles mobile searches.
The things are pretty straight forward in this respect. Google wants you to make responsive web pages and specifically points out that the mobile-friendly pages will be better ranked in mobile searches. No room for discussion here – a responsible SEO strategist will always listen to Google first.
Bounce rate on small screen
In regards to the returning visitors, it is sensible to think that, already having visited a website on their desktops, they will expect to see a similar experience on their mobile devices as well. Google has a way of taking notice of their satisfaction with a website (one of which is detecting when the frustrated visitor immediately pressed the back button to leave the page) so it is essential to offer the similar experience across the devices and avoid this potential problem.
Responsive link building
Link building being one of the main SEO strategies, it is important to discuss the effects responsive layouts might have on it. If you have different versions of websites for each platform you will miss the benefit of having a link you created lead to all ‘incarnations’ of your content. The practical and economical aspect of this is very visible – it saves link builders time and is generally more effective.
How about the duplicate content?
It is common knowledge by now that Google Panda does not like duplicate content, and this has lead many SEO amateurs to think that having a desktop and mobile versions of your site might be potentially detrimental to your SEO efforts.
While we need to point out that in this specific case Panda ignores duplicate content (so, no need to worry about this aspect of the problem), having two versions of everything on your website can confuse your visitors and sometimes lead them to wrong, unoptimized pages which is ultimately bad for you.
Consider a person browsing the internet on their smartphone and sharing a link on Facebook, oblivious of the fact that they shared a mobile version. If the website is not properly set up, desktop visitors following the link will end up on an ugly looking page which might lead them to think the whole website is much worse than it really is.
To sum up, these are just some of the considerations when it comes to the nature of the relation between responsive web design and SEO. The verdict seems pretty clear and the reasoning behind it is clear as well – you should go responsive, because Google says so.
Image Source: NVP Exhibits