Apple chief executive Tim Cook has his work cut out in China this year: the iPhone maker faces the looming threat of a court-ordered sales ban, the uncertain outcome of trade war talks and the roll-out of a new 5G network, where it finds itself behind rivals like Huawei and Samsung.
The complex outlook raises a challenge for Apple as it looks to revive its China fortunes after weakness there sparked a rare drop in its global sales forecast, knocked $75 billion from its market valuation and roiled global markets.
Cook told investors that the main drag on the firm’s performance in China had been a sharper-than-expected slowdown in the country’s economy, exacerbated by the impact of trade tensions between Washington and Beijing.
“We did not foresee the magnitude of the economic deceleration, particularly in Greater China,” he said.
Chinese shoppers told Reuters another element had been key: the high price-tag on Apple’s flagship phones.
Analysts said the firm faced a brewing storm of challenges: an economic slowdown, stronger rivals like Huawei Technologies Co Ltd [HWT.UL] bringing out a comparable tech at lower prices and bubbling patriotic sentiment amid the trade war.
A Chinese court has also issued a preliminary injunction banning some Apple phones, part of a legal battle with chip maker Qualcomm Inc. This ban, potentially hitting iPhone models from the 6S through the X, has yet to be enforced.
On Thursday a local industry body, the China Anti-Infringement, and Anti-Counterfeit Innovation Strategic Alliance, called on Apple to heed the court order and not “trample the Chinese law by leveraging its super economic power and clout.”
Apple declined to comment on the group’s statement but has previously said it believes its current phones comply with the Chinese court’s order.
“These are tough times for Apple in China,” said Neil Shah, research director at Counterpoint, adding the iPhone could see its market share slip to 7 percent this year in the face of stronger local rivals and worry about the sales ban.
Apple’s market share in the third-quarter of 2018 was around 9 percent, and has dipped from above 14 percent in 2015, overtaken by local rivals like Huawei, Oppo and Vivo.
Another question mark for Apple is its 5G strategy in China, where the U.S. firm is not expected to have a 5G-enabled phone until 2020, behind rivals like Huawei, Xiaomi Corp and Samsung Electronics.
China is looking to push ahead with its rollout of a faster 5G network, with a pre-commercial phase this year and a commercial network in 2020.
Some are looking to make an early bet on the technology. Huawei is planning a 5G phone mid-year, while Xiaomi is aiming for the third quarter. Samsung is expected to unveil a 5G phone in the first half of the year.
Industry insiders, however, said Apple would likely hold off until the fall of 2020 to have its own 5G-enabled phone, a strategy that would bypass the untested early period of the technology, but which could mean Chinese shoppers delay iPhone purchases or buy another brand that switched to 5G earlier.
“I’ll definitely be paying attention to 5G functionality when I buy my next phone,” said Wu Chengjun, a graduate student in Beijing who currently uses an iPhone X.
With the exception of Huawei, which makes it own 5G chips, Qualcomm is providing the technology to many of the major phone makers releasing 5G handsets this year.
“If you’re a [phone maker] looking for a ‘super cycle’ [of sales], if you don’t have 5G, your situation won’t get any better,” Cristiano Amon, Qualcomm’s president, told Reuters in an interview. “The carrier channel is going to be incentivized to start selling 5G phones in the second half” of 2019, he said.
But there are risks integrating 5G too early into high-end smart phones because the technology requires deeply re-designing the devices with multiple new antennas. Given spotty coverage in 2019, gambling on a new design before networks are mature could be more risk than reward, said Darryn Lowe, a Bain & Co partner who works with the wireless industry.
“When you think about 5G, it’s a heck of a lot more complicated than an aluminum strip running around the phone,” he said.
And other shoppers and analysts said Apple’s more cautious approach to 5G made sense and that the firm would not likely lose out too much to rivals by delaying its launch.
Apple’s decision to wait to adopt 4G until after other makers didn’t hurt it. But that was when consumers commonly purchased a phone every two years, a cycle that has elongated and might prompt buyers to want a more “future proof” device, said Glenn Lurie, CEO of Synchronoss Technologies and the former head of AT&T’s wireless unit.
“If you’re going to walk in to make a 30-month decision, the concept that I’ve already got 5G built in, it feels pretty good,” Lurie said.
But buyers such as Li Hongzhuo, 22, a student in Beijing, said he was interested in 5G, but it wouldn’t be the deciding factor and he preferred to wait until the technology was tried and tested.
“Typically my needs for my phone are high speeds for downloading videos or transferring files from chat apps. This will get faster (with 5G), but 4G already satisfies my needs,” said Li.
“I won’t really consider switching my phone until 5G has been operating stably on the market for some time without any bugs – or unless they stop offering 4G.”
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Here is Why You Should Use Web Content Filtering
In today’s hyperconnected era, the internet has become critical for your business performance. It allows your staff members to seek information, collaborate, and share files in real-time. There are also many web-based platforms that can simplify almost any aspect of your business operations, from bookkeeping to project management.
However, do your employees always use the internet the way they should?
To take a break from their complex daily activities, even your most diligent employees will surf the web, share videos, and quickly scan their social media accounts.
Even though taking a selfie and posting it on Instagram or responding to a friend request on Facebook takes only a few seconds, stats say that these activities may harm the overall workplace performance and cause greater costs. According to Office Team, employees spend 5 hours weekly on non-work activities, which may lead to a worrying loss of $15.5 billion in lost productivity.
One of the most effective solutions to this problem is web content filtering.
Web Content Filtering Defined
When you’re filtering online content, you’re using a piece of software to identify and exclude any forms of inappropriate or dangerous content for your company. These tools recognize character strings that, if matched, indicate that the content is not appropriate for your organization. These could be suspicious files, spammy website content, pornographic content, and even social networks.
Now, let’s see what the benefits of web content filtering are for your business.
Tightened Network Security
The number of cyberattacks is growing. Unfortunately, it’s unlikely that this trend will die down in the next few years. Namely, today’s online hacks have evolved, which makes them harder to predict and recognize.
Above all, most of them target small businesses. Research says that more than 70% of companies that are hacked are SMBs. The reason for that is simple – small businesses still don’t understand the importance of cybersecurity and are not equipped to fight sophisticated online threats.
One of the most frequent types of cyber threats is phishing attacks. The hacker’s goal is to deceive a user to steal their valuable data. This form of online breaches involves a myriad of tactics that are carried out through emails, social networks, IM platforms, etc. Some well-versed cybercriminals even build fake sites that look trustworthy and then ask users to provide their sensitive data.
Unsurprisingly, employees’ negligence is the greatest cybersecurity risk. Most of them will click on spammy ads, odd links, and download files from unreliable resources without thinking about the consequences of these activities.
This is where web filter solutions help. Namely, they provide services like information control, URL filters, traffic control, proxy control, behavior analyses, and online bandwidth management to prevent infected files from reaching your employees’ inboxes. And, even if an employee receives a malicious file or link, web filters will instantly block their access to such content.
Greater Workplace Productivity
Social networks are often being referred to as workplace productivity killers.
Still, is banning them a good option? Probably not.
First, this may hurt employee satisfaction and indicate that you don’t trust them enough.
Second, social networks are important for building brand awareness. When reposted on your company’s profile, your employees’ behind-the-scenes photos and videos may help you humanize your brand.
However, web content filtering lets you set stricter rules on what kind of content should be accessed at work. You don’t have to block social networks, but you can always filter out not-suitable-for-work (NSFW) websites, such as online shopping platforms, as well as gambling, torrent, gaming, or entertainment sites.
Maintaining Brand Reputation
Your employees’ lack of knowledge may not only hurt your network’s security, but also ruin the reputation your company has been building for years. Just remember that U.S. Airways’ social media manager accidentally published an X-rated photo on the company’s Twitter account. Even though they reacted fast by deleting the photo and apologizing, they still received lots of negative press.
Therefore, web content filtering may be one of the most effective ways to maintain a spotless brand reputation in the digital world packed with spam. URL filtering and real-time monitoring of online activities will reduce the disasters caused by employees misusing the internet, such as publishing offensive content, illegal file downloads, or publishing inappropriate content on your corporate accounts.
The power of web content filtering goes far beyond improving cybersecurity. This is one of the most effective ways to limit your employees’ access to non-work sites and, in this way, increase their productivity and prevent them from sharing any inappropriate content.
Sure, to get the most out of this strategy, don’t forget to educate your employees. They need to know how their use of the internet impacts the overall image of the organization. Most importantly, they should be aware of the major cyber threats and know what to do if they come across them.
Hope this helps!
5 Tips to Improve Customer Experience
One of the biggest challenges that a lot of Australian enterprises are struggling with is the question of how to improve your overall customer experience without changing too much of their current business model. The reason why this is so important is due to the fact that a customer experience tends to be the number one reason why people return to your business and there’s an estimate that it’s five times cheaper to retain a customer than gain a new one. In order to make all of this work to your benefit, here are five tips to improve your overall customer experience.
1. Simple navigation
From the moment people enter your website, they need to be able to discern what is what and where they should go next. Some people make a mistake of presenting website visitors with too many clickable elements and information early on, in fear that they won’t be able to see all that their website has to offer. The problem is that this only makes it harder for people to make up their minds. One study shows that the more option you present a person with, the less likely they are to actually make a choice. With that in mind, make sure to let them explore your domain one step at a time.
2. Listen to customer feedback
The next thing that you should consider when you decide to improve customer experience is asking people what they want. Sometimes you don’t even have to ask, seeing as how people might already be actively complaining about what your business lacks. So, check out some reviews and social media comments with your brand mentions in order to see what people want. Other than this, polls and surveys can also be a great source of information and you should never neglect this vast potential. This way you can get the answers on questions that you find relevant, thus gaining actionable information instead of raw data.
3. Look for professional help
In the past, entrepreneurs, especially those running digital businesses had to face all of these ordeals on their own. Nowadays, on the other hand, both locally and globally, it’s quite easy to find affordable professional help. For instance, as an entrepreneur behind an NSW-based enterprise, you can just look up management consulting firms from Sydney and schedule a meeting. Due to the fact that these agencies specialize in improving your company’s interaction with its customers, the improvement to the customer experience is both immediate and easily noticeable.
4. Be consistent
The next thing you need to understand is the concept of nostalgia and the fact that people tend to be emotionally entangled with familiarity. In order to exploit this phenomenon to your own advantage, you need to learn how to become more consistent. For this to work, your brand needs to have its own identity and even if you decide to change a thing or two in order to stay in touch with the time, this change shouldn’t be too drastic. People don’t usually react positively to change, especially if it’s drastic or sudden. For your content marketing, make sure that you have the same people behind it all the time.
5. Don’t be too pushy
There’s a saying that if you love something, you should let it go. The same principle applies in the business world, as well. You see, by being too aggressive with your post-sale follow up you’ll scare people away. People are always interested in what they need and rarely in what others need from them. The fact that you want them to come back means nothing to them, however, if you make a good first impression, once they need you, they’ll be sure to come back.
As you can see, each of the above-listed tips is fairly easy to implement and it doesn’t require you to deviate too far from the path that you’re already on. In other words, you gain quite a bit without having to make unnecessary sacrifices or compromises. This is a clear win-win scenario and a great boost for your business model.