Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc..
A problem many small businesses face is that they lack the resources to compete head-to-head with large firms. This inarguably sets limits on your activity, but it doesn’t have to hold you back in all areas.
For example, are you possibly approaching content marketing and SEO as two separate and independent efforts when in fact they’re closely connected?
The tangled web of Internet marketing
Anyone that’s been in the Internet marketing arena a while understands how interconnected all these areas are. Whether you’re talking about social media marketing, ad campaigns, content marketing, or SEO, everything is ultimately related — and that’s particularly the case with the last two.
While the connectivity is convenient and helpful, it can also make things unnecessarily confusing. Lines blur, target audiences commingle, and businesses are left wondering how best to pursue their efforts.
The value of SEO
The problem is that SEO takes time to master, and the rules are constantly changing. Staying on top of the game requires that you learn the tricks of the trade and follow the rules.
These rules, though, are the same rules your competitors are following. As a result, everyone is left following the same advice, tackling the same strategies, and hoping for better results. That’s where the need for content marketing comes in handy.
Content marketing and SEO
Content marketing is one of most effective ways to differentiate SEO activity. Content marketing — the art of producing fresh, original, insightful information that attracts readers and drives traffic — is SEO’s best friend.
It enables you to add value to your current SEO efforts without compromising them. According to Kissmetrics, “Since nearly everyone is following the technical SEO rules, you have to do something different in order to differentiate yourself and gain traffic.”
Content marketing is that something different.
Combining content marketing and SEO
Anne Francis of Searchenginejournal.com contends that content marketing and SEO should work together, rather than being separate efforts, or even foes. She says there should be no showdown or battle between the two.
You should do your utmost to make sure the two work in concert if you want to boost your marketing efforts. In her opinion, “No business should be choosing one over the other.”
Here are some ways you can bring them together to maximize results:
- Utilize SEO data. Do you ever feel as if you have access to tons of SEO data, but you don’t know what to do with it? One of the most effective ways to put powerful data to work is by utilizing keyword research to develop rich content your audience hungers to read.
- Write fresh content. The newest Google algorithms absolutely love unique content that answers questions. According to Magicdust, a full-service Internet marketing company, “From a more organic and authentic perspective the content of your website should be rich in valuable and useful content that relates to the target market and industry…” That means your efforts to produce high-quality content will simultaneously drive organic search rankings. While you still need to focus on SEO techniques and strategies, investing in content marketing will make things easier.
- Focus on authorship. Google claims that having a Google+ profile has no effect on your rankings, but it’s hard to ignore the fact that it increases exposure and drives people to your site(s). Spend time developing your authorship and you’ll notice that SEO rankings inevitably rise.
So instead of looking at SEO and content marketing as two unique entities battling for your time, start seeing them as symbiotic entities that feed off each other. By learning to use them together, you’ll get the most out of each.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”
Firing Games? Do They Have Any Knock-on Effects?
Shooting games have been attracting every person’s attention and nowadays, they are much popular than in the past. Such sort of genre not only adds thrill to the video games nevertheless they likewise have many knock-on effects. Online video games, becoming invented just for fun, provided more than fun and by making use of latest and advanced technology, capturing games have got redefined the gaming experience. With heart-throbbing sound effects and classic graphics, the player gets lost into another globe where at this time there is without question nothing aside from the passion to try and do the objective by taking walks over gone bodies of your enemies and totally wrecked enemy aquaria and planes!
Many of the parents might fault shooting games since they feel that they will do mess up their children and kids learn little or nothing from it. In fact, they will lose the study and turn irresponsible. Naturally , this is undoubtedly true yet provided if kids are out of control and are generally million mls away when their father and mother shout by them. Then, is this a picture taking game that only brings such frustration’ Isn’t that possible that a youngster tuning in to the background music or viewing movie may possibly ignore many of these instructions too’ Meaning to convey that, in terms of obedience, that lies ‘in kid’ certainly not the instrument he is undoubtedly using!
Allow us find out one serious fact that we were uninformed of till it was supplied on public interest! A examine by research on the College or university of Rochester revealed that people who enjoy shooting cum action video gaming for a few hours a daytime over the course of an individual month confirmed improvement all their functioning found in eye scannings by regarding 20 per cent. “Action video game take up alterations the way in which our heads procedure aesthetic information, inches since stated by Daphne Bavelier (professor, The mind and Cognitive Sciences). This individual adds that such games might thrust the human being physical system for some larger restrictions and the head gets sets to that and this kind of learning in that case carry-forward in other pursuits and perhaps everyday activities.
Psychiatrists as well admit that such firing games produce mind forewarning and a gamer starts thinking in numerous techniques. On other phrases, the capability of the human brain to have multidimensionality considerably boosts. Allow us take a look at one straight forward case; at a particular level, a main character from the action game comes and right away gets result and in that case dry. It happens when, twice or even more than that but in that case, the player begins thinking about the weaknesses. The mind starts considering in a multidimensional way and tries to reading among lines; just where will do a topic come in? Who have shoots and where? He thinks two times prior to pressing further more by that level and uses the crosswire or most up-to-date binocular and finds out that butthead and baaanggg!!! End!!! Enjoy the brain’s activity here; this was pondering so common and anything could come right in the manner, but the loss of existence produces mind to job hard and to get a uncovering!!!
All together, taking pictures game perform have many additional benefits but it all depends about the person how they have this and exactly how the employ. You got hydrochloric acid along; now you can invent some great chemical out of it or basically may melt away clothing!
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