Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc..
A problem many small businesses face is that they lack the resources to compete head-to-head with large firms. This inarguably sets limits on your activity, but it doesn’t have to hold you back in all areas.
For example, are you possibly approaching content marketing and SEO as two separate and independent efforts when in fact they’re closely connected?
The tangled web of Internet marketing
Anyone that’s been in the Internet marketing arena a while understands how interconnected all these areas are. Whether you’re talking about social media marketing, ad campaigns, content marketing, or SEO, everything is ultimately related — and that’s particularly the case with the last two.
While the connectivity is convenient and helpful, it can also make things unnecessarily confusing. Lines blur, target audiences commingle, and businesses are left wondering how best to pursue their efforts.
The value of SEO
The problem is that SEO takes time to master, and the rules are constantly changing. Staying on top of the game requires that you learn the tricks of the trade and follow the rules.
These rules, though, are the same rules your competitors are following. As a result, everyone is left following the same advice, tackling the same strategies, and hoping for better results. That’s where the need for content marketing comes in handy.
Content marketing and SEO
Content marketing is one of most effective ways to differentiate SEO activity. Content marketing — the art of producing fresh, original, insightful information that attracts readers and drives traffic — is SEO’s best friend.
It enables you to add value to your current SEO efforts without compromising them. According to Kissmetrics, “Since nearly everyone is following the technical SEO rules, you have to do something different in order to differentiate yourself and gain traffic.”
Content marketing is that something different.
Combining content marketing and SEO
Anne Francis of Searchenginejournal.com contends that content marketing and SEO should work together, rather than being separate efforts, or even foes. She says there should be no showdown or battle between the two.
You should do your utmost to make sure the two work in concert if you want to boost your marketing efforts. In her opinion, “No business should be choosing one over the other.”
Here are some ways you can bring them together to maximize results:
- Utilize SEO data. Do you ever feel as if you have access to tons of SEO data, but you don’t know what to do with it? One of the most effective ways to put powerful data to work is by utilizing keyword research to develop rich content your audience hungers to read.
- Write fresh content. The newest Google algorithms absolutely love unique content that answers questions. According to Magicdust, a full-service Internet marketing company, “From a more organic and authentic perspective the content of your website should be rich in valuable and useful content that relates to the target market and industry…” That means your efforts to produce high-quality content will simultaneously drive organic search rankings. While you still need to focus on SEO techniques and strategies, investing in content marketing will make things easier.
- Focus on authorship. Google claims that having a Google+ profile has no effect on your rankings, but it’s hard to ignore the fact that it increases exposure and drives people to your site(s). Spend time developing your authorship and you’ll notice that SEO rankings inevitably rise.
So instead of looking at SEO and content marketing as two unique entities battling for your time, start seeing them as symbiotic entities that feed off each other. By learning to use them together, you’ll get the most out of each.
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”