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Best Smart Home Gadgets

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Best Smart Home Gadgets

We all strive to create comfortable homes. The rapid development of technology did not only bring us advancements in the realm of industry but it also affected our private lives. The purpose of every gadget and every device you use in your home is to make your life significantly easier. If you are ready to commit to some of these upgrades, here is a list of the latest smart home devices you can integrate into your household.

Assistance: Amazon Echo

Let us talk about one of the most interesting devices that is so ubiquitous in the media at the moment. This minimally designed voice-controlled cylinder comes with a virtual assistant going by the name Alexa. She can sometimes appear to be a full-fledged person, with incredible response time and even wit. Alexa is also comprehensive when it comes to information – she will give you a local estimate of the weather, tell you facts, respond to more abstract questions and even tell you a joke. Amazon Echo can additionally be used as a music player and an alarm clock.

Security: IQ Nest CamSecurity: IQ Nest Cam

We all want to keep our homes safe. Thankfully, security cameras have become mass produced and therefore quite affordable. The IQ is both smart and advanced Nest’s security camera that boasts state-of-the-art lens and useful digital sensor. For example, if intruders try to enter your home, the sensor will detect the movement and alert you. The IQ can even promptly start streaming footage in real time at high resolution, which can be used as the evidence against the intruders. However, the IQ’s face recognition is what takes the cake.

Maintenance: Dyson 360 Eye

Keeping your floors dust-free has never been easier. Dyson 360 Eye is compact and easy to transport. It does not take up too much space, and can be easily stored in a cupboard or a closet. This is why it is so unbelievable how much it can do as a smart vacuum cleaner device/robot. With the press of a single button, it will start working its way around your home and if it gets stuck by any chance, it will navigate back to a safe terrain and start again. In all honesty, once you introduce this little robot into your household, you will ask yourself how you have ever managed without it. In fact, this is probably how all of us will feel after the robot integration becomes a regular part of everyday life.

Going Green: Nest Learning Thermostat

The entire world is trying to go green and save energy and the realm of technology is trying to keep up. This is how we were introduced to Nest learning thermostat, which can be used to wirelessly control your water heater and radiators. In fact, you can even set the sensors to switch to the Away mode when they detect you have left the house. You can even use it to turn on the heating via your smartphone. This, coupled with a sonnenFlat solar panel system, will turn your house into a really efficient energy-saver.

Solar Panel

Bonus: Your Smartphone

Now that we have mentioned smartphones, we cannot stress enough how crucial its role is in “flipping” your household into a smart environment. Most devices can be interconnected just by downloading the appropriate apps and using your WiFi to fully integrate the internet of things. Just make sure to get familiar with all these concepts and devices at a reasonable pace, since the learning curve can be quite daunting.

Some of these incredible new devices will turn your home into a sleek, automated environment straight out of science fiction movies. It can appear pretty daunting at times, but catching up with the latest offerings and upgrades in the realm of technology is a must for every “citizen” of the twenty-first century.

 

 

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  1. Deepesh pandole

    October 12, 2017 at 11:27 am

    “I visited your web site today and found it very interesting and well done. I can tell you have put a lot of work into it.”

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Business

Advantages and Disadvantages of Outsourcing Your Digital Marketing

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In the hyper-connected world that we live in today, it’s a common occurrence for a smaller business to team up with other agencies in order to provide a full service. This gives them an opportunity to focus on their core tasks and keeps the business model quite simple. One of the most outsourced tasks (alongside IT, HR and customer support) is digital marketing. Now, digital marketing is an umbrella term, which means that you can still outsource a part of your marketing-related tasks while performing other tasks on your own. Regardless of what choice you make, there are advantages and downsides. Here are some of them.

1.      Advantage: Getting the results much faster

The first thing you should understand about your digital marketing is the fact that you’ll be getting the results much faster than if you were to make an in-house team. The latter may take a long time to pull off, due to the fact that you need to hire staff, buy hardware and pay for software licenses, organize the team and draft a strategy on your own. Keep in mind that this is how long it takes without you waiting for the team to become experienced enough. Once you add this into the mix and realize that time is, indeed, a finite resource, you’ll realize that outsourcing gets you results much faster.

2.      Disadvantage: Losing touch with your brand

The problem with outsourcing is that you’re losing personal touch with what your brand is all about. Sure, you know the starting point and you’re aware of the direction you want your brand to take, but you can never really know how your business is going to evolve over the course of time. Therefore, it wouldn’t be impossible for you to lose touch with your brand. In time, you might have trouble understanding what your organization is all about, which is about as bad as it gets.

3.      Advantage: Experts perform specialized tasks

Some aspects of your digital marketing are fairly simple and easy to pull off as a DIY project. Others, nonetheless, may require skill, experience and technical prowess in the field. Add to this the need for specialized tools and years of experience using it and you might just get the full picture. Sometimes, it’s not just about the fact that you couldn’t do it. It’s about the fact that you couldn’t do it as effectively as an expert could. A perfect example of this is the art of social media analytics, which lays as the basis of your future digital marketing strategy. A slight misinterpretation here could lose you a small fortune in the future, which is why it’s best left to experts.

4.      Disadvantage: Changing partners

Even if you’re happy with the choice that you’ve made when outsourcing, not a lot of partnerships go the distance. You might soon be forced to change partners for several reasons. For instance, even though you’re satisfied with the service they’re providing, your business has ever-growing digital marketing needs that they can’t keep up with. Other than this, a mistake (a partnership ending one), could happen on both ends, which is why they might be the ones to cancel the collaboration. Either way, switching to a new partner might be an occurrence that your business, your brand and your public image might come to suffer for.

advantage

5.      Advantage: Simplicity

The last thing you need to understand is the fact that the simplicity of your business operation plays a huge factor when it comes to your chance of success. This is especially true for inexperienced or first-time entrepreneurs. The more complex your business structure is, the bigger the chance is that something will go horribly wrong.

Moreover, by outsourcing tasks that you’re ill-equipped to handle, you’ll get your hands free to focus on those tasks that you do know quite a bit about. Let’s be realistic, all the areas that are usually outsourced are additions to your business but your ability to provide a service or sell a product serve as a core of your business model. Put simply, outsourcing will help you set your priorities straight.

Conclusion

As you can see, some of the above-listed advantages and disadvantages are universally true for outsourcing, in general, regardless if it’s digital marketing that we’re talking about. On the other hand, it’s also one of the areas of your business that you’re the most likely to outsource, which is why we felt obliged to go into the specifics, where it was necessary. The choice is up to you but now, at least, you know what you’re up against.

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Facebook partners Nigerian firm to intensify fight against fake news

Segun Balogun

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Facebook partners Nigerian firm to intensify fight against fake news

Facebook has partnered Dubawa, a Nigerian Online platform, to intensify the fight against fake information in the country. Adaora Ikenze, Facebook’s Head of Public Policy for West and Central Africa said on Monday that the partnership came following the recent launch of Facebook’s Third-Party Fact-Checking programme.
Facebook partners Nigerian firm to intensify fight against fake news

The Third-Party programme is to help assess the accuracy of news and reduce the spread of misinformation. Dubawa is an online platform which provides factual information to its readers, so they can make informed decisions, whether political, economic, security or mainstream decisions, based on the truth.

Ikenze said that Facebook’s fact-checking programme, which also improved the quality of news people found on its platform, relied on feedback from the Facebook community, as one of many signals it used to raise potentially-false stories to fact-checkers for review.

She said that local articles would be fact-checked alongside the verification of photos and videos.

According to her, if one of Facebook’s fact-checking partners identifies a story as false, Facebook will show it lower in News Feed, significantly reducing its distribution.

“This new partnership with Dubawa further highlights our commitment in tackling misinformation and false news across Nigeria and builds on the already important work that AFP and Africa Check have begun.

“We know that Third-Party Fact-Checking alone is not the solution. It is one of many initiatives and programmes we continue to invest in across the country to help to improve the quality of information people see on Facebook, ‘’ Ikenze said.

“With this new partnership, we aim to build on the work we already started in Nigeria.

“Nigeria is important to us and we are committed to taking our responsibility seriously in tackling the spread of false news,” she said in a statement.

Commenting on the partnership, Ebele Oputa, Project Officer and Editor, Dubawa, said that the danger of fake news, misinformation, disinformation, in whatever form, was ever more real and vivid in today’s world.

“In recent years, we have seen democracies all over the world, being threatened by the spread of false news.

“As a fact-checking organisation in Nigeria, we try as much as we can to fight this via our articles, tweets and trainings but we also understand the role that technology plays in getting the right information to the public.

“As such, our partnership with Facebook is very pivotal in ensuring that factual information gets to the people who earnestly needs it to make right decisions,” Oputa said.

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Press Release

Frontier Airlines Expands Partnership With Points To Enhance Travel Redemption Program

Segun Balogun

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Frontier leverages Points Travel services for members to gain access to over 300,000 hotels
TORONTO, Feb. 04, 2019 (GLOBE NEWSWIRE) — the global leader in powering loyalty commerce, today announced that it has expanded its partnership with FRONTIER Miles, the recently reinvented frequent flyer program of low-fare carrier, Frontier Airlines to leverage Points Travel services, the industry leading white label hotel platform for access to over 300,000 hotels at the click of a button.

Through a single integration with Points’ Loyalty Commerce Platform, which powers Points Travel services, FRONTIER Miles members now have the ability to redeem miles when booking on over 300,000 hotels across the globe. This significant program enhancement is following a successful partnership launch this year with Points and Groupon when FRONTIER Miles leveraged Points’ platform to offer Groupon customers the opportunity to earn up to 5 FRONTIER Miles per dollar spent when buying eligible Groupon deals.

“With the introduction of our recently reimagined FRONTIER Miles program, we’re excited to expand our relationship with Points, growing our redemption capabilities to more than 300,000 hotels, and ensuring the redemption of miles is made even easier and more rewarding for our customers,” said Tommy Langhauser, senior manager of loyalty and partnerships, Frontier Airlines. “The addition of mileage redemption for hotels through Points allows us to give our passengers added flexibility in redeeming their FRONTIER Miles for any part of their next vacation and beyond.”

Frontier Airlines first partnered with Points in 2011 to offer a number of Points’ Loyalty Currency Retailing services, including Buy, Gift and Share to enable its members to get more out of their participation. The introduction of Points Travel services and overall closer collaboration with Points will ensure the recently reinvented FRONTIER Miles loyalty program can continue to better engage their members, generate incremental revenue and drive new member acquisition.

“We have been proud partners of Frontier Airlines for many years now, and are thrilled to be able to further expand our relationship,” said Rob MacLean, CEO of Points. “We look forward to leveraging our platform to power new features for Frontier to attract new members, and to deepen loyalty and flexible engagement opportunities with its existing members.”

Points Travel can be quickly integrated into any loyalty program’s web and mobile properties to create a highly-converting, travel eCommerce offering that is program-branded and leverages the capabilities of the Points Loyalty Commerce Platform. The user experience is simple and intuitive, taking members from consideration to purchase in just a few clicks, ultimately rewarding members with thousands of points or miles as well as being able to redeem points for bookings at thousands of hotels and car rental companies around the world.

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