Visual identity of every site is the key to keeping visitors coming back and using the site. Of course, there are many underlying works that need to be done in order to get people know about your site, such as SEO and link building, which is really a job similar to what miners do in mines, but once you have attracted people to come and visit your site, you need a visual spectacle that will entice them to stay here, visit it more often, bookmark it or make it valuable for them in any other way. On the other hand, this visual spectacle is actually expected to be as simple as possible, but again striking and impressive; something like poetry. That is why web designers are the artists of this IT age. This is what they say about proper web design that will keep your visitors active on the site and constantly coming back.
Mind the colors
When it comes to colors, a website should not have too many of them. Actually, the web designer working on your site should opt for one color palette and stick to it. The thing is that the color of a website is not a mere color, but it also adds to the overall impression that the website and the business standing behind it leaves on visitors. Therefore, every web designer should always contact the website owner, so that he or she expresses their desires about the site. If there is already an existing logo for that particular business, then the colors of the site should follow the logo color shade. That is a great way of merging the features of site recognazibility and business branding through the color choice.
Responsive site is a mighty site
The good news comes from specialists from Digital Agency Sydney, they letting us know that web designers and developers do not have to build special versions of a website for different gadgets. Thanks to the newest miracle of web design called responsive design, site itself is recognized by different platforms and devices, so that its size is adjusted to the characteristics of that particular gadget or device. This is not only a positive thing for web designers, but also for website owners, since they will not have to pay for different services, but only for one integrated website.
When it comes to websites and their responsiveness, apart from being directly responsive when people are using them, they have to be visible to people. It is important to promote the site as much as possible, where the omni channel approach is the most successful strategy. It is a method in which a website is popularized through all the media available both offline and online. It gives best results and highest return on investment.
Clear navigation bar
People want to get as much information as possible when coming to a website. That is why everything that is important for the relation between the site and its visitors should be placed in a finely-organized navigation bar on the top of the homepage. That way, visitors will be able to go to any page of the site they might wish to see without having to think too much. It matters a lot when you know that every visitor will give you only a couple seconds to attract him or her to what you offer.
The design of your website should be treated like the shop window of your business in the online context. Only with a simple but enticing, attractive but easy-to-use you will be able to give your business a new boost in winning both the offline and online market and make your business future brighter and the business more successful.
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”