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50 Women Recognized for Their Leadership in Marketing Technology

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Austin, TX — (ReleaseWire) — 12/21/2017 –MarTechExec, a rapidly growing online community for marketing technology professionals, has recognized 50 Women You Need to Know in Martech – 2018. The women will be featured in a series of articles that speak to the changing martech workplace, career advice, the biggest challenges ahead and how to increase the presence of women in the industry.

“We didn’t want this list to be comprised of the usual suspects,” Lana K. Moore, CEO and Executive Editor for MarTechExec, explained. “Instead, we wanted to expand our search to identify women who rendered a true passion for marketing and marketing technology — and who exhibited a desire to develop a community of strong, intelligent marketing executives.”

This inaugural distinction hopes to amplify the collective voice of brilliant, deserving women and reinforce support for women, in all workplaces, across all industries around the world.

Beginning in January, the Women in Martech Series will offer resources and programs intended to help anyone, woman or man, succeed in martech.

The series will feature advice, thoughts and opinions from our 50 Women You Need to Know in Martech, including:

Adele Sweetwood, Senior Vice President Global Marketing at SAS
Agata Celmerowski, Vice President Marketing at Klaviyo
Agatha Rymanowska, Senior Vice President, Enterprise Operations at Conversant
Alayne Wilinsky, Senior Product Manager at Zvelo
Aleksandra Injac, Managing Director, Programmatic Buying at Mindshare North America
Amy Fox, Head of Product at Blis
Andrea Lechner-Becker, Chief Strategy Officer at LeadMD, Six Bricks
Angela Wells, Senior Director at Oracle
Anita Brearton, Founder and Chief Executive Officer at CabinetM
Annie Eaton, Chief Executive Officer at Futurus, LLC
Asmita Singh, Vice President, Marketing and Demand Analytics at Travel Leaders Group
Brandi Starr, Chief Operating Officer and Managing Consulting at Tegrita Consulting Group
Brooke Willcox, Director of Digital Business Development at MNI Targeted Media
Cathy McPhillips, VP of Marketing at Content Marketing Institute
Daina Middelton, Chief Executive Officer (Chief Executive Officer) at Ansira
Dasha Moore, Chief Operating Officer at Solodev
Deborah Ermiger, Director, IT Employee Experience at DXC Technology
Emily Kolvitz, Consultant at Bynder
Holly Gage, Marketing Consultant at Rowland Gage
Inbal Lavi, Webpals Group Chief Executive Officer at Webpals
Inecke Snyder-Lourens, Director of Professional Services at Cognifide
Jennifer Kyriakakis, Founder and Vice President of Marketing at MATRIXX
Jennifer Renaud, Global Marketing Lead & Chief Marketing Officer for Oracle Marketing Cloud at Oracle
Jennifer Shambroom, Chief Marketing Officer at YouAppi
Jessica Bicknell, Senior Vice President Business Development at Semcasting
Julie Fleischer, Vice President, Product Marketing, Marketing Solutions at Neustar
Kate O’Loughlin, Chief Operating Officer, North America at SuperAwesome
Kellie Sakey, Vice President of Advertising at Unified
Kelly Jo Sands, Executive Vice President of Marketing Technology and Data Services at Ansira
Kerry Bianchi, President & Chief Executive Officer at Visto
Kim Howard, Marketing Manager at SuiteRetail
Lana K. Moore, Chief Executive Officer and Founder at MarTechExec
Larissa Murillo, Head of Marketing at MarketGoo
Laura Patterson, President at VisionEdge Marketing, Inc.
Leah Pope, Chief Marketing Officer at Datorama
Lisa Henderson, Chief Client Officer, Technology Practice, Epsilon at Epsilon
Lou Donnelly-Davey, Chief Marketing Officer at TracPlus
Maribeth Ross, Senior Vice President of Marketing at Monetate
Mary Ellen Dugan, Chief Marketing Officer at WP Engine
Meg Ryan, Vice President, Marketing Strategy at Atlanta Hawks & Philips Arena
Megan Lueders, Vice President of Marketing at Zenoss
Michel Feaster, Chief Executive Officer and Co-Founder at Usermind
Michele Eggers, Senior Director, Customer Intelligence Product Management at SAS
Michelle Brammer, Director of Marketing at eZanga
Michelle Kim, Vice President, Marketing at Amplitude
Molly Schweickert, Head of Digital at Cambridge Analytica
Nadjya Ghausi, Vice President of Marketing at Prezi
Seeta Hariharan, General Manager and Group Head at Tata Consultancy Services Digital Software & Solutions Group
Sheryl Schultz, Founder & President, COO at CabinetM
Stacy Taylor, Director of Digital Marketing at Carousel Industries
Stefanie Grieser, Head of Partnerships, Events & Global Markets at Unbounce
Valerie Vallancourt, Vice President of Marketing at Outsell

To see what the Women You Need to Know in Martech have to say, check out 50 Women You Need to Know in Martech: 2018.

Make sure to also subscribe to the series to receive updates on resources and programs to help you succeed in martech.

About MarTechExec
MarTechExec is an Angie’s-List-meets-Reddit online community where marketing professionals rate and review vendors, upvote member-fueled discussions, and learn about the latest strategies, tools, and tactics from their peers. With over 5,000 solutions in the marketing technology landscape, the mission for this Austin-based, bootstrapped startup is to help marketing executives, and their teams, stay on top of their martech game.

For more information, please visit us at martechexec.com and find us on:

Twitter: @martechexec
Instagram: @martechexec
Facebook: @martechexecs
LinkedIn: Lana K. Moore

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Press Release

Frontier Airlines Expands Partnership With Points To Enhance Travel Redemption Program

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Frontier leverages Points Travel services for members to gain access to over 300,000 hotels
TORONTO, Feb. 04, 2019 (GLOBE NEWSWIRE) — the global leader in powering loyalty commerce, today announced that it has expanded its partnership with FRONTIER Miles, the recently reinvented frequent flyer program of low-fare carrier, Frontier Airlines to leverage Points Travel services, the industry leading white label hotel platform for access to over 300,000 hotels at the click of a button.

Through a single integration with Points’ Loyalty Commerce Platform, which powers Points Travel services, FRONTIER Miles members now have the ability to redeem miles when booking on over 300,000 hotels across the globe. This significant program enhancement is following a successful partnership launch this year with Points and Groupon when FRONTIER Miles leveraged Points’ platform to offer Groupon customers the opportunity to earn up to 5 FRONTIER Miles per dollar spent when buying eligible Groupon deals.

“With the introduction of our recently reimagined FRONTIER Miles program, we’re excited to expand our relationship with Points, growing our redemption capabilities to more than 300,000 hotels, and ensuring the redemption of miles is made even easier and more rewarding for our customers,” said Tommy Langhauser, senior manager of loyalty and partnerships, Frontier Airlines. “The addition of mileage redemption for hotels through Points allows us to give our passengers added flexibility in redeeming their FRONTIER Miles for any part of their next vacation and beyond.”

Frontier Airlines first partnered with Points in 2011 to offer a number of Points’ Loyalty Currency Retailing services, including Buy, Gift and Share to enable its members to get more out of their participation. The introduction of Points Travel services and overall closer collaboration with Points will ensure the recently reinvented FRONTIER Miles loyalty program can continue to better engage their members, generate incremental revenue and drive new member acquisition.

“We have been proud partners of Frontier Airlines for many years now, and are thrilled to be able to further expand our relationship,” said Rob MacLean, CEO of Points. “We look forward to leveraging our platform to power new features for Frontier to attract new members, and to deepen loyalty and flexible engagement opportunities with its existing members.”

Points Travel can be quickly integrated into any loyalty program’s web and mobile properties to create a highly-converting, travel eCommerce offering that is program-branded and leverages the capabilities of the Points Loyalty Commerce Platform. The user experience is simple and intuitive, taking members from consideration to purchase in just a few clicks, ultimately rewarding members with thousands of points or miles as well as being able to redeem points for bookings at thousands of hotels and car rental companies around the world.

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Press Release

Facebook partners with more than 20 African NGOs for Safer Internet Day 2019

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Facebook partners with more than 20 African NGOs for Safer Internet Day 2019

The campaign covers most of sub-Saharan Africa
JOHANNESBURG, South Africa, February 4, 2019/ — In line with its commitment to building a safer online world for all, Facebook (Facebook.com) is supporting Safer Internet Day (5 February) with a campaign spanning 15-plus African countries. Aligning with the Safer Internet Day call to action – “Together for a better internet” – by joining hands with more than 20 non-profit organizations and government agencies, the campaign aims to raise awareness about Internet safety and security concerns such as cyberbullying and cyber-crime.

Facebook partners with more than 20 African NGOs for Safer Internet Day 2019

Facebook is supporting the Safer Internet Day by:

Sponsoring the printing of online safety awareness booklets.
Facilitating training sessions.
Creating a family-friendly animation to help raise awareness of the Facebook Safety Centre (https://www.Facebook.com/safety)

“We know that safety is a shared conversation, which is why we are excited to be working with so many stakeholders around the continent to make the Internet a better place,” says Sherry Dzinoreva, Public Policy Programs Lead at Facebook Africa. “Together, with Safer Internet Day as a platform, we can address emerging online concerns, so that people and especially children and the youth, can get the most from their Internet experience.”

The campaign covers most of sub Saharan Africa, including Benin, Cameroon, the Central African Republic, Côte d’Ivoire, the Democratic Republic of Congo, Ghana, Kenya, Malawi, Mauritius, Nigeria, Senegal, South Africa, Tanzania, Uganda, Zambia and Zimbabwe.

Facebook’s highlights for the week of Safer Internet Day include:

South Africa
Facebook is partnering with The Film and Publication Board (FPB), Media Monitoring Africa (MMA), Google, Department of Telecommunications and Postal Services (DTPS) to launch the Web Rangers Programme 2019. Facebook is also supporting this effort with educational content. Facebook’s Emilar Gandhi will participate in panel sessions to talk about how Facebook strives to keep its community safe.

“Together for a Better Internet is a call to action for every government agency, private company, civil society organisation and citizen of South Africa. A force for good, the digital world also holds some dangers. But these dangers are all created. In and of itself the internet can only cause harm if it is used expressly for that purpose. We all need to respect the rights of others on the internet, as much as we expect our rights to be respected,” says Film and Publication Board spokesperson, Lynette Kamineth.

Kenya
Facebook is supporting Watoto Watch’s Safer Internet Day event for students at Ngunyumu Primary School in Nairobi. The event is the launchpad for the “A Million Campaign”, which seeks to raise awareness about online safety among schoolchildren. Facebook is providing ad credits and safety booklets for the event.

“The Internet enables us to connect with friends and family, access a wealth of knowledge and information, and express our thoughts and creativity,” , says Lillian Kariuki, Executive Director at Watoto Watch. “Along with these positives, children also need to understand how they can manage online risks as they make use of the Internet’s resources. Our aim, with the help of Facebook, is to equip children with this knowledge.”

Nigeria
Paradigm Initiative Nigeria is running workshops on safer internet use as part of its LIFE program in Kano, Lagos and Aba. Facebook’s Safe Online trainers will run two-hour workshops in both PIN’s LIFE Centers and at schools in Kano and Lagos for this initiative.

“Working with Facebook on online safety aligns with our focus on driving digital inclusion and educating the youth about their digital rights,” Tope Ogundipe, Director of Programs at Paradigm Initiative Nigeria “This programme promises to equip the children who participate with skills and knowledge that will enable them to make confident use of the Internet in their day to day lives.”

 

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Press Release

Retail Pro International Adds Reseller in Mexico, Increasing Specialty Retail Access to Unified Retail Pro POS

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Retail Pro International deepens investment in Mexico specialty retail with addition of another reseller partnership, POS Latinoamericana.

Folsom, CA, Jan. 04, 2019 (GLOBE NEWSWIRE) — Retail Pro International, developer of global, flexible Retail Pro POS platform, announces deeper investment in Mexico retail by expanding their existing local reseller channel in partnership with Naucalpan-based IT company, POS Latinoamericana.

Specialty retailers will benefit most from this partnership, gaining greater access to software that top retailers like Samsonite, Puma, Oakley, Adidas, Diesel and Under Armour use to centrally manage in-store and ecommerce retail – Retail Pro.

Current efforts for Retail Pro International include a focus on helping retailers unify data and operations in Retail Pro, a platform store-management software. Unified data gives end-to-end visibility, helping retailers accomplish the following:

Uncover areas for performance improvement
Improve replenishment across channels
Increase efficiency in store operations

Retail Pro International CEO, Kerry Lemos, comments, “Mexico has sophisticated retailers, with high demand for modern POS technology that helps maximize ROI with better data-driven store management. We are pleased to meet that need with the introduction of more Retail Pro resellers to serve this market.”

Retail Pro International VP of Channel Sales for Latin America, Shaff Kassam, adds, “Retailers are equipped to make the most of their Retail Pro software through our Retail Pro Business Partners. Our partners offer local IT support and training for retailers’ IT teams and provide technical expertise and consulting for tailoring Retail Pro software to a retailers’ needs and regional requirements.”

The developer currently supports 54,000+ retailers in 130+ countries via Business Partner services. The availability of this local support in regions worldwide gives retailers advantage when expanding to new markets in the global economy.

POS Latinoamericana CEO Hector Jaramillo comments, “We look forward to helping Mexico retailers improve productivity and competitiveness with Retail Pro software. Because the technology is localized for Mexico and is easily customized for a retailer’s specific business operations, we believe retailers will be better positioned to respond quickly to industry change and increase profitability.”

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