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5 Tips for Relocating Your Company

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5 Tips for Relocating Your Company

Until recently, businesses preferred sticking to their roots and developing their customer base in the part of the country where the company is located. Today, however, the rapid rise of digital technologies has allowed micro, small and medium-sized enterprises to become mobile and start considering their relocation options. Businesses move for a number of reasons: some relocate in search of a new market, others want to take advantage of better tax breaks and some simply want to take advantage of low office space prices. Here are some things you should take into consideration before fully committing to relocating your company.

Finding a solid reason to move

Almost all reasons for relocating a small business can be grouped into following five categories:

  • Issues with labor and/or the workforce
  • Reaching new and potentially lucrative markets
  • Much needed upgrade of equipment and facilities
  • Decreasing operational costs and increasing cash flow
  • Improved quality of living

For different companies at different stages of their business lifecycle, some concerns might be more significant than others, but ultimately, every business relocation is caused by some of the above-mentioned issues or a combination of issues.

Finding a solid reason to move

Why location is so important

Finding the ideal location for your business allows you to resolve some, if not all of the issues your company might be facing. A new location means a new, profitable market, better labor conditions and abundant workforce, lower rent and maintenance costs, better tax breaks and overall, a better life. However, one of the most common mistakes business owners make is closing their old location as soon as they move to a new one. While that might be a cost-effective option, the information about your relocation might not reach all your suppliers, partners and customers at the same time. Choose carefully, but leave the old location open until your company has fully settled.

Benefiting the company or the employees

The single largest concern of any major business decision is the cost. Relocating your company to a new location has the potential to solve the old and create new cost-related issues. Businesses are often forced to make a compromise between choosing a low-cost facility and staying near their target markets, a decision that has in recent years resulted in a large number of employees moving away from central cities and into the nearby suburbs to cut down their living expenses, something you as a business owner will have to consider.

Cost consideration

Cost consideration

Another thing you need to think about is the actual price of physically moving your equipment, merchandise, furnishings, paying rent for the new office space, utility costs and operational costs. In case you’re tearing down your old office space or constructing and expanding the new one, you will also have to consider the construction related-fees, obtaining the necessary licenses and finding the best out of many professional services for rubbish removal Sydney has to offer. Prepare your budget carefully and set aside additional funds for any unexpected costs.

Let the world know about your move

As obvious as it sounds, spreading the information about the move is one of the largest logistical issues for businesses. The main cause of the issue is the fact that people tend to overlook the types of announcements or simply mistake them for a newsletter. Always have more than one option of letting people know and utilize your company website, social media profiles, e-mail lists or any other method you can think of and always send more than one copy.

Business partners, investors, suppliers, employees, customers and even the utility companies all need to be informed in a timely fashion, which is why you might want to let them know beforehand, but also keep them updated during and after the move. As difficult as it sounds, moving to a new location is just another step in your company’s evolution. Whether it will be a step forward or backward is just one of many risks you will have to take in order to grow your business.

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Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success

Segun Balogun

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Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.  

 

1. Visual Elements

Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.

2. Invest wisely 

Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire. 

3. Understand the buyer process

If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.

4. Understand your target audience

Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.

5. Analyze your social media metrics

To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.

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Business

Here is Why You Should Use Web Content Filtering

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In today’s hyperconnected era, the internet has become critical for your business performance. It allows your staff members to seek information, collaborate, and share files in real-time. There are also many web-based platforms that can simplify almost any aspect of your business operations, from bookkeeping to project management.

However, do your employees always use the internet the way they should?

To take a break from their complex daily activities, even your most diligent employees will surf the web, share videos, and quickly scan their social media accounts.

Even though taking a selfie and posting it on Instagram or responding to a friend request on Facebook takes only a few seconds, stats say that these activities may harm the overall workplace performance and cause greater costs. According to Office Team, employees spend 5 hours weekly on non-work activities, which may lead to a worrying loss of $15.5 billion in lost productivity.

One of the most effective solutions to this problem is web content filtering.

Web Content Filtering Defined

When you’re filtering online content, you’re using a piece of software to identify and exclude any forms of inappropriate or dangerous content for your company. These tools recognize character strings that, if matched, indicate that the content is not appropriate for your organization. These could be suspicious files, spammy website content, pornographic content, and even social networks.

Now, let’s see what the benefits of web content filtering are for your business.

Tightened Network Security

The number of cyberattacks is growing. Unfortunately, it’s unlikely that this trend will die down in the next few years. Namely, today’s online hacks have evolved, which makes them harder to predict and recognize.

Above all, most of them target small businesses. Research says that more than 70% of companies that are hacked are SMBs. The reason for that is simple – small businesses still don’t understand the importance of cybersecurity and are not equipped to fight sophisticated online threats.

One of the most frequent types of cyber threats is phishing attacks. The hacker’s goal is to deceive a user to steal their valuable data. This form of online breaches involves a myriad of tactics that are carried out through emails, social networks, IM platforms, etc. Some well-versed cybercriminals even build fake sites that look trustworthy and then ask users to provide their sensitive data.

Unsurprisingly, employees’ negligence is the greatest cybersecurity risk. Most of them will click on spammy ads, odd links, and download files from unreliable resources without thinking about the consequences of these activities.

This is where web filter solutions help. Namely, they provide services like information control, URL filters, traffic control, proxy control, behavior analyses, and online bandwidth management to prevent infected files from reaching your employees’ inboxes. And, even if an employee receives a malicious file or link, web filters will instantly block their access to such content.

Greater Workplace Productivity

Social networks are often being referred to as workplace productivity killers.

Still, is banning them a good option? Probably not.

First, this may hurt employee satisfaction and indicate that you don’t trust them enough.

Second, social networks are important for building brand awareness. When reposted on your company’s profile, your employees’ behind-the-scenes photos and videos may help you humanize your brand.

However, web content filtering lets you set stricter rules on what kind of content should be accessed at work. You don’t have to block social networks, but you can always filter out not-suitable-for-work (NSFW) websites, such as online shopping platforms, as well as gambling, torrent, gaming, or entertainment sites.

Maintaining Brand Reputation

Your employees’ lack of knowledge may not only hurt your network’s security, but also ruin the reputation your company has been building for years. Just remember that U.S. Airways’ social media manager accidentally published an X-rated photo on the company’s Twitter account. Even though they reacted fast by deleting the photo and apologizing, they still received lots of negative press.

Therefore, web content filtering may be one of the most effective ways to maintain a spotless brand reputation in the digital world packed with spam. URL filtering and real-time monitoring of online activities will reduce the disasters caused by employees misusing the internet, such as publishing offensive content, illegal file downloads, or publishing inappropriate content on your corporate accounts.

Conclusions

The power of web content filtering goes far beyond improving cybersecurity. This is one of the most effective ways to limit your employees’ access to non-work sites and, in this way, increase their productivity and prevent them from sharing any inappropriate content.

Sure, to get the most out of this strategy, don’t forget to educate your employees. They need to know how their use of the internet impacts the overall image of the organization. Most importantly, they should be aware of the major cyber threats and know what to do if they come across them.

 

Hope this helps!

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Business

5 Tips to Improve Customer Experience

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One of the biggest challenges that a lot of Australian enterprises are struggling with is the question of how to improve your overall customer experience without changing too much of their current business model. The reason why this is so important is due to the fact that a customer experience tends to be the number one reason why people return to your business and there’s an estimate that it’s five times cheaper to retain a customer than gain a new one. In order to make all of this work to your benefit, here are five tips to improve your overall customer experience.

1.      Simple navigation

From the moment people enter your website, they need to be able to discern what is what and where they should go next. Some people make a mistake of presenting website visitors with too many clickable elements and information early on, in fear that they won’t be able to see all that their website has to offer. The problem is that this only makes it harder for people to make up their minds. One study shows that the more option you present a person with, the less likely they are to actually make a choice. With that in mind, make sure to let them explore your domain one step at a time.

2.      Listen to customer feedback

The next thing that you should consider when you decide to improve customer experience is asking people what they want. Sometimes you don’t even have to ask, seeing as how people might already be actively complaining about what your business lacks. So, check out some reviews and social media comments with your brand mentions in order to see what people want. Other than this, polls and surveys can also be a great source of information and you should never neglect this vast potential. This way you can get the answers on questions that you find relevant, thus gaining actionable information instead of raw data.

3.      Look for professional help

In the past, entrepreneurs, especially those running digital businesses had to face all of these ordeals on their own. Nowadays, on the other hand, both locally and globally, it’s quite easy to find affordable professional help. For instance, as an entrepreneur behind an NSW-based enterprise, you can just look up management consulting firms from Sydney and schedule a meeting. Due to the fact that these agencies specialize in improving your company’s interaction with its customers, the improvement to the customer experience is both immediate and easily noticeable.

4.      Be consistent

The next thing you need to understand is the concept of nostalgia and the fact that people tend to be emotionally entangled with familiarity. In order to exploit this phenomenon to your own advantage, you need to learn how to become more consistent. For this to work, your brand needs to have its own identity and even if you decide to change a thing or two in order to stay in touch with the time, this change shouldn’t be too drastic. People don’t usually react positively to change, especially if it’s drastic or sudden. For your content marketing, make sure that you have the same people behind it all the time.

5.      Don’t be too pushy

There’s a saying that if you love something, you should let it go. The same principle applies in the business world, as well. You see, by being too aggressive with your post-sale follow up you’ll scare people away. People are always interested in what they need and rarely in what others need from them. The fact that you want them to come back means nothing to them, however, if you make a good first impression, once they need you, they’ll be sure to come back.

Conclusion

As you can see, each of the above-listed tips is fairly easy to implement and it doesn’t require you to deviate too far from the path that you’re already on. In other words, you gain quite a bit without having to make unnecessary sacrifices or compromises. This is a clear win-win scenario and a great boost for your business model.

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