We live in an age where being a blogger is a perfectly viable career choice. However, as more and more people are discovering blogging, we are also seeing more and more mistakes being made by these first-time bloggers. This article is aimed at them specifically and it is all about how they can avoid making mistakes that will hurt their new and budding blogging career.
1. Copying Others
To someone who has had little to no contact with writing stuff other people will read, coming up with unique content can seem like a daunting task. Some people immediately remember their school days when they were forced to write essays and reports. The important thing to remember is that you should never copy others. Sure, you can consult other people’s blogs to get ideas and a feel for the subject, but never copy others.
Why would anyone read your stuff, when they can read the original?
2. Not Using Social Media
The mere fact that you wrote a great piece of content does not necessarily mean that people will notice it and talk about it. The good news is that thanks to social media, it is now easier than ever to share the stuff you write. Facebook and Twitter are the most popular social networks today, although Instagram, Snapchat are trailing them closely these days. Using social networks will get your content in front of more people and enable them to share it with their friends.
3. Not Doing Guest Blogging
Guest blogging is a practice where you approach owners of other blogs and ask them if you could contribute to their websites. It may seem counterproductive to produce content for other people, but the kind of exposure you will get will be worth it. More than this, thanks to the links you will get in return, your own blog will become more popular and rank better in search engines. This can mean a lot once you start trying to make your blog really strong.
4. Not Being Consistent
One of the most common mistakes that new blog owners make is they think they can post new content whenever they feel like it. When running a blog, it is crucial that you publish content on a regular basis. You can choose the rhythm yourself – it can be from once a day to once a week or even rarer. The important thing is that people know they can count on you and that search engines also get a regular influx of content from your website.
5. Not Thinking about the Visuals
Whether you like it or not, the web is turning from text to visual and at an ever-increasing pace. Whereas once you could rely on well-written content to get you noticed, these days, people just do not have the patience for comprehensive articles, even on the subjects that they consider interesting. This is why new bloggers need to remember that the visual aesthetics can easily influence how they make money from blogging. If you can find the time, you should also think about producing some video content and posting it on your YouTube profile. The days of text are long gone.
Avoiding these mistakes is going to prevent disasters. Turning your blog into a profitable one is going to take more work than just this, though. But as long as you are ready to work hard and improve your skills, you should be well off.
Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success
Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.
1. Visual Elements
Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.
2. Invest wisely
Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire.
3. Understand the buyer process
If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.
4. Understand your target audience
Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.
5. Analyze your social media metrics
To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”