One of the things you need to know about the Internet is that there are currently about 644 million active websites out there. This means that regardless of what niche you decide to get engaged in, you are going to have a hard time standing out. Nonetheless, just standing out shouldn’t be your goal either, because a high bounce rate can make even the most popular website worth next to nothing. Because of this, here are four tips on how to give your website a quality boost and in this way generate more qualified leads.
1. Carefully plan your layout
The first thing you need to do is carefully plan your layout. In order to have your website running smoothly, you need to make sure you are not overcrowding it with redundant resource-heavy elements. Only keep the most vital information, such as your introduction, contact, call to action button and a link to your sitemap, if you decide to go with this approach to navigation (which is highly advisable). Aside from this, keep your layout fluid (for the sake of mobile users) and put the most important information on the left side of the screen, seeing how this sector receives much more viewing time.
2. Pay attention to speed
Another thing you need to do is boost your website’s responsiveness. By eliminating some of the elements, you will make the first step towards a faster site, but there is a lot more to be done. For example, you may want to try changing your web host if the previous one has failed to deliver on what was promised. You could also learn a thing or two about caching and try to make your page more responsive in this manner. You see, an average website visitor expects a page to load within the first two seconds, but the quicker it does, the better.
3. Focus on the content
Next thing you should focus on is your content, both its quantity and quality. By posting updates regularly, you are developing a habit in your visitors to check your website on a daily (sometimes even hourly) basis. Still, you should never compromise the quality of your content in order to keep up with the quantity. Set up some strict rules, find the right contributors and when it comes to your guest writers, try to monitor them as much as you can. Furthermore, seeing how most people just skim through the text, you need to learn how to write killer-headlines or resort to a different format (infographic, video or even live).
4. Go with internal linking
Finally, in order to drastically reduce the bounce-rate on your website, you might want to go with linking internally. This way, you are not only encouraging your visitors to check out some of your previous work, but also making your website easily navigable. Aside from all these perks, it is known that sites which use this efficiently have a much higher PageRank. Linking internally can, therefore, be interpreted as leaving digital breadcrumbs for Google crawlers to follow. One last word of advice, linking internally is great, but only in the right context; trying to force your link into an unrelated context is never a good practice.
The best of all is just how simple it is to pull off all of the above-mentioned. With just a bit of work, you can improve the design of your website, give your content a quality boost, increase responsiveness and help your page get indexed much sooner. Adhering to just these four simple tips can help your website reach the pinnacle of quality in no time.