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Business

4 Mistakes People Make When Naming Their Company

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Coming up with a name for your company is definitely not as easy as it sounds. There are so many things to consider, such as the way it is pronounced, how good it looks on business cards, billboards and flyers and finally would it make a good domain name. Furthermore, in a world where there are so many young businesses, chances are that all the best ones are already taken. Nonetheless, a lot of people choose to ignore everything mentioned above and proceed to make some completely avoidable mistakes when naming their company. Here are four most common errors.

  1. Going with geographical location

Using a geographical region in your company’s name is seldom a good idea for several reasons. First of all, adding your state in the name of your company may imply that you are able to cover that entire area when you are actually not. Moreover, using the name of your home town may imply that you work exclusively in that particular area, which may cause a bit of a problem when you start expanding. The best example of how the latter one can be handled is by going with an abbreviation instead (like KFC in order to de-emphasize the regional exclusivity to Kentucky). Nonetheless, sometimes acronyms can be dangerous as well.

  1. Choosing something too puzzling

When coming up with a name, you need to think about the first reaction people will have to it. If you take something too obscure, puzzling or meaningless, your potential clients may become frustrated by their inability to figure it out on their own. Sure, this won’t be a large (or even medium-sized) frustration, but it is enough to slightly turn them against you. The same goes for taking something that has a personal meaning to you, but might seem completely random to your customers.

  1. Taking something not available

If you come up with a great idea, there is always a risk that someone already beat you to it. Taking a name that is already used by someone else can backfire in several ways. First, you’ll have to change it once you have already ordered a large chunk of promotional products (mugs, T-shirts and business cards with the company name on them). Second and more dangerous, it could potentially result in a lawsuit. Sure, you could always try to buy the name from the company that is currently using it, but isn’t it just easier to have someone conduct a brief company name search instead of you. Furthermore, you could reach out for some help if you need some assistance to find some particularly cool business names.

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  1. Forgetting about the domain name

Another thing you need to keep in mind is your domain name. You see, here all the words will be written together, which means that they may either be too difficult to pronounce, or even worse – give an unfortunate combination. For example, IT Scrap, came out as itscrap.com, Les Bocages turned out to be lesbocages.com, while Therapist Finder became therapistfinder.com. All of these could have easily been avoided if someone just took a few seconds to show the domain name to someone and ask them what they think. At the end of the day, you don’t have to use your company name as a domain name, but it is always better to consider that option.

Conclusion

Just by avoiding the above listed four, you are bound to get yourself on the right track. Sure, a perfect name has to possess certain features we’ve already mentioned in the introduction, but this should never be at the expense of something even more important. Keep in mind that in most cases, coming up with a perfect company name is a process instead of it being a moment of inspiration.

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