Not all bots out there are good bots. Trolling your sites are malicious automated machines that can cause a number of problems. These bots inflate analytics data and can be responsible for attacks on your site. They are even handy tools for scraping and copying your content. Before you can properly use analytics to accomplish anything you need to have good analytics data. The old saying “Garbage in, garbage out” is doubly true in this case.
Content traffic data is important in determining how successful your content marketing strategy has been over a period of time. It also allows you to develop new strategies built around improving your content marketing.
These bot visits skew the data so that you can’t trust the numbers to gauge your performance. It’s crazy – the 2014 bot traffic report by Incapsula found that over 50% of all website traffic was due to bots. It was also discovered that if you build your brand and become recognizable, it was likely that you would see more of an influx of bots to your site.
3 Key Ways to Deal with Bots & Win
Sounds like a “lose-lose” situation, doesn’t it? If you improve your visibility and market more and get a wider outreach then bots will also take more notice of you and the chances of a bot attack go up along with your popularity. Luckily, you can control bot visits relatively easily. The idea behind blocking bots is to find out where they come from and stop the source.
This might seem like a complicated piece of internet wizardry, but the reality is as simple as the following steps:
- Locate your Log Files: Servers all have a series of log files that make a record of visits to the website from each user based on their IP location. These logs are usually stored on your server. If you have a hosting company that gives you cPanel as your hosting front-end you can simply access your logs by clicking the link in the main cPanel window (the first window you visit). If you use Apache for your front-end, your logs will be in the /var/log folder. IIS users can configure their logging through the local computer’s control panel. In the control panel, you select administrative tools, then internet services manager, then select website, right click and then select properties, select website in the tabs then available, then on to properties and finally the general properties tab. In typical fashion, the Microsoft logs are the hardest to get your hands on.
- Figuring Out the Most Visits by IP and User Agents: When you get your log files downloaded, it’s a simple matter to consolidate them into a single text file and then import them into Excel (or whatever you prefer to view your log files in). Excel is a very innovative way to manipulate data so that you can make sense out of it. When you import your data into Excel you can select the space delimiter to get the right data into the right columns. With a little cleaning up you’ll have usable data almost immediately.
Utilizing Excel’s Pivot Table Builder, you can create a pivot table to link number of visits to Client IP and then get a feel for the counts of visits from malicious IP’s. Client IP’s determine where your visitors are coming from and can easily give you insight into where most of your visitors are based. Renaming the table headers to Client IP, Hits and finally a User Agent column gives you a setup to determine which IP’s have visited your site the most. The User Agent determines the browser version and the operating system version that your visitor was running. Obviously, bots would have none of these so it’s just a matter of determining which ones are blank to pinpoint the presence of bots.
- Blocking the IP: After you’ve figured out which IP is the bot location, you can now move forward in blocking reference to the bots in your analytics reports. Additionally, if you’re concerned about security, you can also block the bots from accessing the site altogether. Google Analytics gives you the option to block individual IP’s. It also comes with a built in bot-checker that you can enable in the Admin panel under View Settings and by selecting “Exclude all hits from known bots and spiders.” A handy tool for filtering your analytics to get a more realistic view of your outreach. Omniture gives you a bit more control about your analytics viewing and tabulation by giving you the option to exclude individual IP’s, exclude a set of IP’s (if you have a large number of bot entries) or create a processing rule that ignores certain IP’s and IP ranges.
On the server side of the spectrum, you can limit the availability of your site to certain visitors based on their IP. CPanel includes a handy IP Deny manager which allows you to enter IP’s that you can deny access to. In Apache, you can utilize either the mod_authz_host module or the.htaccess module, but the former is the more preferred method for controlling access. Open IIS Manager allows blocking through its features view, then navigating to the IP4 Address and Domain Restrictions, then to the actions pane and finally adding the IP address of the bot into the Add/Deny Entry list.
The Threat of Bots and How to Combat Them
Even though bots can be a nuisance, being aware that they exist and are an active threat allows you to deal with them. These methods, although they do work, are not 100% effective in determining whether an IP is a bot. Constant traffic monitors via third party solutions can give you a more secure method of streamlining your traffic and keeping bots away from your pages.
Similarly, the introduction of ReCaptchas can stop bots and prove to be a viable measure, although it can be quite annoying if you’re a human to prove your humanness. At the end of the day the security of your site is of the utmost importance. It’s better to prevent bots from accessing your site than having to deal with the fallout of their malicious actions. Prevention will always be better than cure, and when it comes to websites, bots can deliver quite a blow to the viability of your content marketing strategy with very little effort.
curled from sitepronews.com
Social media giants, Facebook urges publishers to leverage creative content for improved revenue
Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.
Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.
“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”
Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.
She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.
Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.
Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.
Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.
“It comes easy because it’s something I love doing. Passion is necessary to push one further.”
She advised publishers to be consistent and continually renew strategies to communicate with their audience.
Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.
She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.
“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.
Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.
“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”
“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”
Firing Games? Do They Have Any Knock-on Effects?
Shooting games have been attracting every person’s attention and nowadays, they are much popular than in the past. Such sort of genre not only adds thrill to the video games nevertheless they likewise have many knock-on effects. Online video games, becoming invented just for fun, provided more than fun and by making use of latest and advanced technology, capturing games have got redefined the gaming experience. With heart-throbbing sound effects and classic graphics, the player gets lost into another globe where at this time there is without question nothing aside from the passion to try and do the objective by taking walks over gone bodies of your enemies and totally wrecked enemy aquaria and planes!
Many of the parents might fault shooting games since they feel that they will do mess up their children and kids learn little or nothing from it. In fact, they will lose the study and turn irresponsible. Naturally , this is undoubtedly true yet provided if kids are out of control and are generally million mls away when their father and mother shout by them. Then, is this a picture taking game that only brings such frustration’ Isn’t that possible that a youngster tuning in to the background music or viewing movie may possibly ignore many of these instructions too’ Meaning to convey that, in terms of obedience, that lies ‘in kid’ certainly not the instrument he is undoubtedly using!
Allow us find out one serious fact that we were uninformed of till it was supplied on public interest! A examine by research on the College or university of Rochester revealed that people who enjoy shooting cum action video gaming for a few hours a daytime over the course of an individual month confirmed improvement all their functioning found in eye scannings by regarding 20 per cent. “Action video game take up alterations the way in which our heads procedure aesthetic information, inches since stated by Daphne Bavelier (professor, The mind and Cognitive Sciences). This individual adds that such games might thrust the human being physical system for some larger restrictions and the head gets sets to that and this kind of learning in that case carry-forward in other pursuits and perhaps everyday activities.
Psychiatrists as well admit that such firing games produce mind forewarning and a gamer starts thinking in numerous techniques. On other phrases, the capability of the human brain to have multidimensionality considerably boosts. Allow us take a look at one straight forward case; at a particular level, a main character from the action game comes and right away gets result and in that case dry. It happens when, twice or even more than that but in that case, the player begins thinking about the weaknesses. The mind starts considering in a multidimensional way and tries to reading among lines; just where will do a topic come in? Who have shoots and where? He thinks two times prior to pressing further more by that level and uses the crosswire or most up-to-date binocular and finds out that butthead and baaanggg!!! End!!! Enjoy the brain’s activity here; this was pondering so common and anything could come right in the manner, but the loss of existence produces mind to job hard and to get a uncovering!!!
All together, taking pictures game perform have many additional benefits but it all depends about the person how they have this and exactly how the employ. You got hydrochloric acid along; now you can invent some great chemical out of it or basically may melt away clothing!
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