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10 Website Security Issues Every Website Owner Should Be Aware Of

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website security

Beyond security reported that, Web sites are unfortunately prone to security risks. And so are any networks to which web servers are connected. Setting aside risks created by employee use or misuse of network resources, your web server and the site it hosts present your most serious sources of security risk.
However sitepronews explained that Technology has become more advanced, and with it, hack attacks in the online world are increasing at an alarming rate.
Hackers use known vulnerabilities in third-party software to target your website and web server, and use it for their advantage.
website securitywebsite security
The object of this maybe just to deface your website, steal your confidential client data, or even worse, use your server resources to perform illegal activities.
There are some simple tips you can leverage to strengthen your website software and sleep with peace of mind.

1. XSS or Cross Site Scripting

XSS occurs when a hacker embeds scripting code into a web form or url, and run malicious code to change your web visitor’s experience and steal passwords or other data.
XSS can also be persistent in nature, where an attacker can manipulate a specific web page and show it as a login screen to users. The recent XSS comment hack on WordPress 4.2 is an example of such a permanent loophole.

2. SQL Injection

SQL injection occurs when a hacker uses a web form field or URL parameter to manipulate your database. Almost all web platforms have a database and generally open source CMS platforms maintain dynamic aspects of the website in the database.

3. DoS or Denial of Service Attack

Denial of Service (DoS) or Distributed Denial of Service (DDos) attacks are by far the most notorious kinds of attacks.
That is because, any level of hacker with a small investment can bombard a website, with millions of requests, and make it look like they are from legit users.
This eventually crashes the web server, and takes the site offline, requiring manual intervention to bring it back online.

4. Weak Passwords

We should all use complex passwords, because the weakest link is all it takes to break the chain. It is imperative to use strong passwords for admin areas, but equally important for all users to protect the security of their accounts.
One compromised account can lead to another and that could lead to the admin account being hacked. It is recommended that passwords have a minimum of 8 letters, digits and special characters to avoid quick password guesses.

5. Brute-force Attack

These attacks are trial-n-error methods to guess your username and password. Weak passwords are prone to getting hacked easily.
Methods like temporary blocking of IP’s and accounts, and multi-factor authentication, help mitigate such attacks.

6. Code Injection

Websites with file upload capability, or sites missing proper client and server side form validation, can be vulnerable.
The risk is that any file uploaded, could contain a script which could be leveraged as root-kit ie. administrator access to your website.
Lack of form validation on simple form fields could lead to malicious code being inserted into the database, and could cause undesirable results to your website.

7. Unencrypted Protocol

An unencrypted channel allows man-in-middle attacks to steal information from your users.
The use of a security certificate SSL, whenever passing personal information between the website and web server or database is recommended.

8. Debug Mode on Production Server

Some developers may accidentally enable debug mode on the live production server, which dumps extensive error logs to the browser.
A hacker can then obtain valuable information about the software used by the webserver and target an attack much better. It’s crucial to hide as much internal information about your server as possible to minimize and delay any attacks.

9. Old Software Versions

It may seem obvious, but ensuring you keep all software up to date is vital in keeping your site secure. This applies to both the server operating system and any software you may be running on your website such as a CMS or forum.
When website security holes are found in software, hackers are quick to abuse them.

10. No Backup Plan

No matter how vigilant you are, attackers can find new loopholes to target your website. So in addition to preventative measures, you should also have a backup-restore plan.
Just in case your site is compromised, you should have a team which can quickly restore the last known backup, and avoid reputation and sales loss.

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Olaotan Richard Ceo Aims Digital Network Speaks On 5 Powerful Tips To Digital Marketing Success

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Digital marketing is unarguably one of the most effective and strategic marketing tools that the internet has brought to our doorstep. Businesses all over the world are churning in millions and even billions in returns each year. Digital Expert Richard Olaotan, the CEO of Aims Digital Network, gives some powerful and winning business tips for digital marketing.  

 

1. Visual Elements

Everyone is attracted first by what they see. Having visual elements in business is key because people can only buy what they see. And on the average, a prospective client has got to see your product or service ad about seven times before they make a purchase. Whether it is your business logo, mascot, color theme or font you are choosing, the whole idea is to catch the attention of the audience, while also maintaining that attention enough for them to remember your brand. When advertising on social media, visual creativity is key. You must, at all times, ensure that whatever it is you are putting out there is as relevant as it is eye-catching. Your digital ads must appeal to the aesthetics of viewers and will be remembered. Using images that have consistent aesthetic and gives your campaign that familiarity every time it pops up is key.

2. Invest wisely 

Truth is there are several digital marketing tools and services out there, but not all of them will create the same level of impact you desire for your kind of business. So, take time to analyze your business and the service or product you wish to put out there, the age demographic you are targeting, and the location too. Afterward, you can go through the various digital marketing platforms available and select the ones that will most effectively achieve what you desire. 

3. Understand the buyer process

If you can understand the journey of a buyer, you will know what marketing strategy to present at each stage. Through buyer analytics, you can deduce the actions a visitor takes throughout your website, and use this information garnered to make the buying process easier for them. For instance, Google analytics gives user history that can help you better understand where they are in their buying phase.

4. Understand your target audience

Before delving into employing digital marketing tools, it is highly advised that you have a clear understanding of who you are targeting to make your bulk purchasing audience. Everyone is a potential buyer of your product or service; however, an age range or designated people of certain classes are the best benefactors of your product or service. Those are your target audience, and in digital marketing, you engage marketing tools strategically to send unique ads to this audience.

5. Analyze your social media metrics

To see the digital marketing tool that is most effective for your product or service, Olaotan Richard advises that you analyze your data and tie it back to the direct result it produces. The best SEO company in Chicago or anywhere else would first help you find what promotes engagements for your business niche. With their finding, they can easily suggest which tool or ad style is most effective for you.

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Social media giants, Facebook urges publishers to leverage creative content for improved revenue

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Social media giants, Facebook, has called on publishers to leverage on creative content for better revenue generation.

Facebook’s Strategic Media Partnerships Manager for Sub Sahara Africa, Jocelyn Muhutu-Remy, made the call while speaking at a session tagged ‘Art of monetizing good storytelling through the social media’ hosted by The Guardian during the Social Media Week at Victoria Island, Lagos.


Muhutu-Remy urged social media publishers to avoid clustering on already competitive content publishings.

“Propose what is different and unique to you. It is not about the followers you have but the uniqueness of your content. I advise starting by promoting your page using your location to reduce pay.”

Muhutu-Remy cited an example of a publisher on Instagram whose main contents were on natural hair care and maintenance for women and urged social media publishers to follow suit.

She added that brands would only be attracted and convinced to partner and invest in a publisher whose contents is specific and specialized.

Storytelling is about engaging your audience and ensuring they can relate with your content subject,” Mutuhuru-Remy said.

Other speakers at the session moderated by Guardian Life editor, Chidera Muoka, were Instagram publishers, Sisi Yemmie, a food blogger and Comedian Wofai Fada.

Wofai Fada, a comedian, said passion is key for any publisher that wants to thrive in the digital publishing space.

“It comes easy because it’s something I love doing. Passion is necessary to push one further.”

She advised publishers to be consistent and continually renew strategies to communicate with their audience.

Sisi Yemmie, a food blogger, said specialization in Instagram publishing has given her an edge in digital publishing.

She urged other publishers to harness Google analytics tool to examine the interests of their audience, as well as means to grow their platforms.

“Your social media analytics helps you decide what types of contents you should post and what time of the day you should post. You need to be aware of what type of content is to be promoted, but be creative and dynamic too,” Sisi Yemmie said.

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Reports of Unstable Google Search Results

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SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with the Google search results recently. This would explain why a lot of sites are complaining a bit louder lately about search traffic declines.

“Over the past few days, I’ve been tracking this and it seems like there’s really some unstable search results going on in the Google search results,” Schwartz said. “I’m not sure if it’s an algorithm update or if it’s more of like a penalty affecting a very specific niche or two, or maybe a specific type of tactic, maybe around links, I’m not sure. It seems a little bit more blackhat oriented where the blackhat communities are complaining a little bit more, but I’m not really sure.”

“The algorithm tools that are tracking this stuff really aren’t showing many fluctuations at all, which is interesting,” noted Schwartz. “But there is definitely, within certain types of communities in the SEO industry, a lot of communication going on over the past 3-4 days or so around a bunch of ranking changes for their websites. We’ll keep investigating that but I just wanted to bring that to your attention because it does seem to be somewhat significant for a limited number of segments within our industry.”

source: webpronews

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