Everyone knows that in the world of business today, you need to be present online in order to grow. In fact, one of the best things in business these days is that smaller businesses can compete with the biggest players thanks to internet marketing and promotion which is much more affordable than traditional solutions.
One strategy for online promotion is by developing an app that your customers and your potential customers would download and have on their mobile devices. It may seem like something only the biggest businesses can afford and benefit from, but this is far from the truth.
Can I Afford It?
Before we get into all the reasons why your business needs a mobile app, we must address an issue of money which is probably the main reason why a large number of business owners decide against developing an app. And really, if you were to approach an app development agency of some kind to have an app developed, this would set you back anywhere between $10,000 and $30,000 depending on whether it was an active or a passive app.
The good news is that there are plenty of affordable mobile business app builders where you can build your own app for a fraction of the price. Of course, these will be somewhat limited in design solutions and advanced features, but in the vast majority of cases, they will be more than able to handle all the requirements and needs that your business might have for an app.
The first and the main reason why you will want to have an app developed for your business is to make it more visible to the random user, i.e. potential customer. If they have three businesses to choose from and they are similar in most respects, the one with the app is going to win in the vast majority of cases. Simply put, an app is going to make your business seem more serious and professional.
In addition to this, when people download your app, they will constantly be reminded of your app. Its icon will be present on their mobile device at all times, with your logo reminding you of your business and what you can do for them. This is the kind of visibility that other marketing options simply cannot provide.
In today’s business world, communication between the customer and the brand is an essential aspect of any business relationship. With an app, the communication is enhanced manifold, allowing the customer to be in direct contact with the brand at all times. This does not have to come down to mere questions and answers.
As long as the customer is allowed to get more engagement with the brand, the app has fulfilled its function. Over time, this improved communication and engagement with the brand is going to lead to stronger loyalty that the customer will feel towards the brand, which is always a good thing.
One of the main roles that your business app will play is in direct marketing of your products and services and when we are talking digital marketing, none of the channels is more effective and successful at this than the app. More precisely, we are talking about push notifications which all users of your app receive and which you can use to promote certain aspects of your business.
Of course, it is extremely important not to abuse notifications as they might cause the user to remove your app from their phone and to forget all about your business. That being said, if you are smart and you use notifications reasonably, they should become one of your favorite marketing tools.
All in all, apps are an exquisite marketing tool and thanks to some novel solutions, they have become much more affordable than they have ever been. A business owner should be crazy not to take advantage of developing an app, short and simple.
Dan Radak is Hosting security specialist. Currently employed as a consultant in couple of Web Hosting companies. Lately, he has been interested in web design. You can reach him on Twitter.