While animals are undoubtedly stronger than humans, it is the advantage of the human species to adjust the environment to its benefit. Still, we never had the ability to resist the urge created by valuable items, which is why sooner or later every discovery of our civilization gets turned towards making profit. Unrelated to history, anthropology and psychology, when it first came to existence, the purpose of cloud was a safe storage of photos and other personal memorabilia in digital form- but not anymore. Today, cloud technology is one of the greatest weapons that SMBs have against their much larger counterparts. Here are few reasons why.
Lower IT Infrastructure Costs
When you start a business, one of the first concerns you face is whether to buy or rent hardware. The first option may be cheaper in the long run, but it requires more capital and it does make things more complicated when you have to replace what you have with a newer model. Similar thing happens with software (whether to subscribe annually or monthly), business networks and various other issues. All of this becomes much easier with cloud computing, seeing how it doesn’t require much investment. What you use is what you pay for.
When it comes to paying proportionally to the resources you use, scalability is another great advantage of going with cloud because there is no guarantee that your workload won’t increase or diminish over time. Furthermore, some industries face great oscillations in work influx through different seasons but with cloud you can change the size of your operations on a monthly basis. In this way, you save some money without having to readjust your prices or lay people off. This is important because both of these things can act as a deal breaker when you find yourself in the midst of the season.
Everything in One Place
Another advantage of the cloud is that it becomes much easier to integrate all your online presence and confine it into a single spot. Sometimes you won’t deal with a single website, but several of them leading to the same place, and even though they don’t see the same amount of traffic, they should all have support of equal quality just in case. Imagine a situation where you have a .com website, but someone takes your exact domain name with a different extension. This is a disaster you simply need to avert at all costs, which means you should buy some of the most popular variations of your domain names. In order not to spend a small fortune on this, you need to find an affordable place where you are going to buy domain name or several of them.
Much greater security is also a great advantage because SMBs are always an attractive target to hackers. On one hand, they don’t have the same value to their name as some of the major conglomerates out there, but what they also don’t have is the same level of security. Adequate cyber-security team would cost a small fortune in equipment and paychecks (provided you decided to create an in-house department). On the other hand, you can just go with cloud and let your provider’s team deal with this issue.
USB drives can get lost, HDDs can get destroyed and other equipment might get damaged, misplaced or broken beyond repair. Now imagine you had volumes of data and years of hard work on one of these devices. Just thinking about losing all that hard work is enough to send chills down your spine. However, if you store something in the digital environment, all you need is a security clearance and you will have access to all your data. Provided it is safe from hackers (as already mentioned above) your data will be there to wait for you regardless of which device you access it from.
One only needs to take a look at the business world today and notice that things are definitely changing. No longer are only the major brands able to survive and SMBs and startups doomed to failure. The internet, the social media, and most importantly, cloud storage and computing, has changed this situation greatly.
Dan Radak is Hosting security specialist. Currently employed as a consultant in couple of Web Hosting companies. Lately, he has been interested in web design. You can reach him on Twitter.