SEO is useful for posts which you wish to make visible on search engine results, and to sort them among the top posts on the Internet. But the best strategy is to use strategically placed SEO keywords that will make sure to push your post to the top. Even posting on other sites will boost your own rating, if you do it in a way that will not create spam or bad backlinks.
However, there is a chance that people will use negative SEO to undermine your work; it is a sort of attack on your post. The idea is to create as much negative SEO as possible to make Google see you as a potential threat and to penalize your post. In general, it is a tactic that utilizes
Google’s punishment system.
Negative SEO can be also gained from low quality links that also generate a lot of SEO keywords that are unnatural or positioned in a way that will only jeopardize not only your post but your reputation as well. Spam backlinking is also something that will negatively affect your posts and your site as well; Google will also see to it that you are punished.
Google and negative SEO
Although Google has started a crusade to weed out spam and negative SEO posting, their team is fully aware of negative SEO attacks which are meant to harm your posts. Google is also aware that most of the times, spam is not something that you intentionally wanted in your keyword list, but that you got attacked. Google’s anti negative SEO team is working hard to distinguish what is what, but they have stated that there is no possibility for someone to be removed from their SEO index because of negative SEO attacks.
Negative SEO in action
A successful attack would be similar to something that happened to a company, which was a bit more than a year old. The reason that the attack was successful, and the reason why Google reacted in a way to penalize the company, was due to an attack: if we analyze the company’s backlink good link generation, they were fairly new, and did not have an image of a company that is successful. In short terms, they had a poor backlink profile that could not handle even the slightest of attacks.
As precautions, always make sure that you have a reasonably distributed SEO and keywords around your post; do not try to create cheap and low quality backlinks. If you are a new website, make sure to get good protection and a team which can handle link building.
Recovering is not that easy: Get the right idea to fight
Standing back up right after you got attacked can sometimes take longer than anticipated. In order to neutralize any threat, remember to report any suspicious malicious activity on your site; even if it seems harmless, investigate it further. Work on link building. Even if you think that your links are worthy, analyze and make sure that you are not generating spam filled links; if you will not take care of it, Google will.
Get good security. After you found what could be the problem, without having good security to block out the problem from any further attacks it is useless to get rid of the attack. It will pop right back.
Getting rid of spam is hard
Deleting spam links is hard, partially because it is not enough to do so from your side but from other infected sides as well. Google’s Disavow links is an excellent tool which will allow you to remove spammy links; however, you have to e-mail people to ask them to remove the links on their side as well.
Google is very sensitive to this part and will make sure to remember whether you have been a net-law abiding user or not. Following the rules and procedures and cooperating with Google will ensure that you have a spam and negative backlink free site with a natural flow of visitors.
Leana Thorne is a devoted tech explorer following new trends, opinions and news all around the web. She is always glad to answer all the questions, and to bring technology closer to every single thirsty mind.