Setting a firm foothold in the online community is not easy, no matter what industry and niche you are pursuing. Still, the digital environment is the biggest promoter of every story and every event in the world. It should only come natural that millions of people around the world are yearning for glory by writing their personal blogs, each and every one with a mission to inspire others with their infinite wisdom and make a connection on a deeper and more meaningful level. In other words, the competition is tough. Here are a few tips on how to make your story stand out from the reeds and gather a loyal following.
Boost visual identity
Humans are visual creatures. According to the Social Science Research Network, 65 percent of us are visual learners. In our story, visitors will decide whether to go on with your content or leave your blog in less than a second. Bloggers often make mistakes by overcomplicating the design of their websites. The success of your blog will be determined by the ease of use – navigation, commenting, sharing via social media. So, instead of trying to bombard your visitors with information, go with a transparent and minimalistic design that is original enough to grasp the visitors’ attention. Remember, your goal is not only to make them read through your website but also to share it with their friends.
Tip: In addition to unique visual identity, you need a stunning logo and catchy colour set that will make your brand instantly recognizable to the public.
Provide useful content
While the visual identity of your blog will grab the reader’s attention, the focus of your brand should be your stories. The quality of your writing, as well as the point of view your offer and the feelings you evoke is what makes them addicted to your website. You should have realized by now that you won’t be able to cater for everyone out there, so be sure to target a specific niche based on research. Focusing on the desired audience will allow you to develop a loyal pool of followers that will promote your brand further on. Don’t be discouraged by the initial size of your niche community. Even the smallest of niches can have a large fan base.
Tune in tone and style
The third important element of branding is to develop the style and tone of your voice. It has been proven that people react differently to distinct styles, while they respond indifferently to styles that are hardly distinguishable from one another. You need a style that is both simple enough to understand and engaging enough to draw attention. Finally, your content has to breathe authority. If you manage to position yourself as an authority figure, your Google ranking will improve, and people will gladly recommend your blog for guidance.
Keep it alive
Your content will be shared more and if you develop a living personality and use your blog to communicate with people. As a result, not only will you maximize your brand recognition, but also manage to personalize your blog. When they share their opinions, people want feedback, they want their questions answered. Failing to meet this leads to decreased return rate and even worse, creates ambivalence among the visitors. Apart from communication skills, you also need to include some old-fashioned yet effective methods of engagement like gifts, contests, giveaways and promotional items People who specialize in industrial design in Melbourne can provide you with unique and interesting ideas for promotional items.
Creating a blog people will connect with takes careful planning, time and effort. Following these guidelines, you will be able to develop a long-lasting brand and achieve wide publicity and prominence within your industry.
Dan Radak is Hosting security specialist. Currently employed as a consultant in couple of Web Hosting companies. Lately, he has been interested in web design. You can reach him on Twitter.