Visual identity of every site is the key to keeping visitors coming back and using the site. Of course, there are many underlying works that need to be done in order to get people know about your site, such as SEO and link building, which is really a job similar to what miners do in mines, but once you have attracted people to come and visit your site, you need a visual spectacle that will entice them to stay here, visit it more often, bookmark it or make it valuable for them in any other way. On the other hand, this visual spectacle is actually expected to be as simple as possible, but again striking and impressive; something like poetry. That is why web designers are the artists of this IT age. This is what they say about proper web design that will keep your visitors active on the site and constantly coming back.
Mind the colors
When it comes to colors, a website should not have too many of them. Actually, the web designer working on your site should opt for one color palette and stick to it. The thing is that the color of a website is not a mere color, but it also adds to the overall impression that the website and the business standing behind it leaves on visitors. Therefore, every web designer should always contact the website owner, so that he or she expresses their desires about the site. If there is already an existing logo for that particular business, then the colors of the site should follow the logo color shade. That is a great way of merging the features of site recognazibility and business branding through the color choice.
Responsive site is a mighty site
The good news comes from specialists from Digital Agency Sydney, they letting us know that web designers and developers do not have to build special versions of a website for different gadgets. Thanks to the newest miracle of web design called responsive design, site itself is recognized by different platforms and devices, so that its size is adjusted to the characteristics of that particular gadget or device. This is not only a positive thing for web designers, but also for website owners, since they will not have to pay for different services, but only for one integrated website.
When it comes to websites and their responsiveness, apart from being directly responsive when people are using them, they have to be visible to people. It is important to promote the site as much as possible, where the omni channel approach is the most successful strategy. It is a method in which a website is popularized through all the media available both offline and online. It gives best results and highest return on investment.
Clear navigation bar
People want to get as much information as possible when coming to a website. That is why everything that is important for the relation between the site and its visitors should be placed in a finely-organized navigation bar on the top of the homepage. That way, visitors will be able to go to any page of the site they might wish to see without having to think too much. It matters a lot when you know that every visitor will give you only a couple seconds to attract him or her to what you offer.
The design of your website should be treated like the shop window of your business in the online context. Only with a simple but enticing, attractive but easy-to-use you will be able to give your business a new boost in winning both the offline and online market and make your business future brighter and the business more successful.
Dan Radak is Hosting security specialist. Currently employed as a consultant in couple of Web Hosting companies. Lately, he has been interested in web design. You can reach him on Twitter.